List of Ipsos Voice of the Customer Customers
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Since 2010, our global team of researchers has been studying Ipsos Voice of the Customer customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Ipsos Voice of the Customer for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Ipsos Voice of the Customer for Customer Experience include: IHG Hotels & Resorts, a United Kingdom based Leisure and Hospitality organisation with 13462 employees and revenues of $4.62 billion, Volkswagen Group UK, a United Kingdom based Automotive organisation with 850 employees and revenues of $382.0 million, Canon UK, a United Kingdom based Manufacturing organisation with 2000 employees and revenues of $343.0 million, AXA Healthcare, a United Kingdom based Insurance organisation with 3200 employees and revenues of $155.0 million and many others.
Contact us if you need a completed and verified list of companies using Ipsos Voice of the Customer, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Ipsos Voice of the Customer customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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AXA Healthcare | Insurance | 3200 | $155M | United Kingdom | Ipsos | Ipsos Voice of the Customer | Customer Experience | 2022 | n/a | In 2022, AXA Healthcare implemented Ipsos Voice of the Customer to drive Customer Experience improvements across its UK business, selecting Ipsos as strategic advisory, implementation and operational partner and deploying the Medallia platform for feedback capture and analytics. The implementation established a centralized Voice of the Customer programme under the Customer Experience function, with design and deployment led by Ipsos and platform services provided by Medallia. The Ipsos Voice of the Customer deployment consolidated multi-channel feedback collection, analytics and dashboarding capabilities typical of Customer Experience programmes, including structured insight generation and reporting workflows. Ipsos provided configuration and ongoing operational management, aligning survey instrumentation, sentiment analytics and insight distribution to standard CX processes and team-level action planning. Integration scope explicitly included Medallia as the platform for capture and insight orchestration, with operational coverage across AXA Healthcare teams in the United Kingdom. Insights were embedded into customer service and broader operational teams, enabling closed loop feedback routines and recurring insight handoffs to business stakeholders for service improvement and internal storytelling. Governance was formalized through programme ownership by the CX function and operational oversight by Ipsos, with established processes for insight escalation and team-level implementation of recommended actions. The programme increased feedback volumes and delivered actionable insights that have been embedded across teams to improve service and internal storytelling, demonstrating sustained operationalization of Voice of the Customer outputs. | |
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Canon UK | Manufacturing | 2000 | $343M | United Kingdom | Ipsos | Ipsos Voice of the Customer | Customer Experience | 2019 | n/a | In 2019, Canon UK implemented Ipsos Voice of the Customer as a Customer Experience deployment on its public website. The deployment concentrated on embedding on-site feedback collection, using Ipsos Voice of the Customer to present event-triggered and time-based surveys to site visitors and capture qualitative and quantitative customer feedback directly within digital touchpoints. Ipsos Voice of the Customer was configured to run as an on-site feedback layer with multi-question survey flows, respondent targeting rules, and dashboarded reporting for ongoing experience monitoring. Governance emphasized centralized configuration and access controls for survey cadence and respondent segmentation, enabling Canon UK digital and customer experience teams to consume standardized feedback streams for product and web experience review. | |
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IHG Hotels & Resorts | Leisure and Hospitality | 13462 | $4.6B | United Kingdom | Ipsos | Ipsos Voice of the Customer | Customer Experience | 2014 | n/a | In 2014, IHG Hotels & Resorts implemented Ipsos Voice of the Customer alongside Medallia technology to elevate its HeartBeat guest survey programme. The implementation centralized Customer Experience measurement using Ipsos Voice of the Customer in the Customer Experience category, combining Ipsos Loyalty survey methodology with Medallia's feedback management platform to capture private post-stay surveys and correlate them with public guest reviews. Configuration work focused on integrating private survey capture, consolidated feedback analytics, and alerting workflows that surfaced social review alerts to hotel management, enabling hotel-level Customer Experience measurement across the global estate. Functional capabilities implemented included survey instrumentation, feedback aggregation, sentiment and trend analysis, and operational alerting to drive responsiveness to guest commentary. The deployment covered hotel teams across regions with governance centered on driving adoption through operational workflows and responsiveness protocols, embedding feedback analysis into local guest services and hotel operations. The combined Medallia technology and Ipsos survey methodology drove widespread adoption across hotel teams and increased responsiveness to social review alerts across the estate, aligning customer experience measurement with frontline operational actions. | |
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Automotive | 850 | $382M | United Kingdom | Ipsos | Ipsos Voice of the Customer | Customer Experience | 2025 | n/a |
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Buyer Intent: Companies Evaluating Ipsos Voice of the Customer
- Burberry, a United Kingdom based Manufacturing organization with 9336 Employees
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