List of Ipsos Voice of the Customer Customers
Ipsos
35 rue du Val de Marne,
Paris, 75013,
France
Paris, 75013,
France
33 1 41 98 90 00
Professional Services
18000
$2.5B
Since 2010, our global team of researchers has been studying Ipsos Voice of the Customer customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Ipsos Voice of the Customer for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Ipsos Voice of the Customer for Customer Experience include: IHG Hotels & Resorts, a United Kingdom based Leisure and Hospitality organisation with 13462 employees and revenues of $4.62 billion, Volkswagen Group UK, a United Kingdom based Automotive organisation with 850 employees and revenues of $382.0 million, Canon UK, a United Kingdom based Manufacturing organisation with 2000 employees and revenues of $343.0 million, AXA Healthcare, a United Kingdom based Insurance organisation with 3200 employees and revenues of $155.0 million and many others.
Contact us if you need a completed and verified list of companies using Ipsos Voice of the Customer, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Ipsos Voice of the Customer customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AXA Healthcare | Insurance | 3200 | $155M | United Kingdom | Ipsos | Ipsos Voice of the Customer | Customer Experience | 2022 | n/a |
In 2022, AXA Healthcare implemented Ipsos Voice of the Customer to drive Customer Experience improvements across its UK business, selecting Ipsos as strategic advisory, implementation and operational partner and deploying the Medallia platform for feedback capture and analytics. The implementation established a centralized Voice of the Customer programme under the Customer Experience function, with design and deployment led by Ipsos and platform services provided by Medallia.
The Ipsos Voice of the Customer deployment consolidated multi-channel feedback collection, analytics and dashboarding capabilities typical of Customer Experience programmes, including structured insight generation and reporting workflows. Ipsos provided configuration and ongoing operational management, aligning survey instrumentation, sentiment analytics and insight distribution to standard CX processes and team-level action planning.
Integration scope explicitly included Medallia as the platform for capture and insight orchestration, with operational coverage across AXA Healthcare teams in the United Kingdom. Insights were embedded into customer service and broader operational teams, enabling closed loop feedback routines and recurring insight handoffs to business stakeholders for service improvement and internal storytelling.
Governance was formalized through programme ownership by the CX function and operational oversight by Ipsos, with established processes for insight escalation and team-level implementation of recommended actions. The programme increased feedback volumes and delivered actionable insights that have been embedded across teams to improve service and internal storytelling, demonstrating sustained operationalization of Voice of the Customer outputs.
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Canon UK | Manufacturing | 2000 | $343M | United Kingdom | Ipsos | Ipsos Voice of the Customer | Customer Experience | 2019 | n/a |
In 2019, Canon UK implemented Ipsos Voice of the Customer as a Customer Experience deployment on its public website. The deployment concentrated on embedding on-site feedback collection, using Ipsos Voice of the Customer to present event-triggered and time-based surveys to site visitors and capture qualitative and quantitative customer feedback directly within digital touchpoints.
Ipsos Voice of the Customer was configured to run as an on-site feedback layer with multi-question survey flows, respondent targeting rules, and dashboarded reporting for ongoing experience monitoring. Governance emphasized centralized configuration and access controls for survey cadence and respondent segmentation, enabling Canon UK digital and customer experience teams to consume standardized feedback streams for product and web experience review.
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IHG Hotels & Resorts | Leisure and Hospitality | 13462 | $4.6B | United Kingdom | Ipsos | Ipsos Voice of the Customer | Customer Experience | 2014 | n/a |
In 2014, IHG Hotels & Resorts implemented Ipsos Voice of the Customer alongside Medallia technology to elevate its HeartBeat guest survey programme. The implementation centralized Customer Experience measurement using Ipsos Voice of the Customer in the Customer Experience category, combining Ipsos Loyalty survey methodology with Medallia's feedback management platform to capture private post-stay surveys and correlate them with public guest reviews.
Configuration work focused on integrating private survey capture, consolidated feedback analytics, and alerting workflows that surfaced social review alerts to hotel management, enabling hotel-level Customer Experience measurement across the global estate. Functional capabilities implemented included survey instrumentation, feedback aggregation, sentiment and trend analysis, and operational alerting to drive responsiveness to guest commentary.
The deployment covered hotel teams across regions with governance centered on driving adoption through operational workflows and responsiveness protocols, embedding feedback analysis into local guest services and hotel operations. The combined Medallia technology and Ipsos survey methodology drove widespread adoption across hotel teams and increased responsiveness to social review alerts across the estate, aligning customer experience measurement with frontline operational actions.
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Volkswagen Group UK | Automotive | 850 | $382M | United Kingdom | Ipsos | Ipsos Voice of the Customer | Customer Experience | 2025 | n/a |
In 2025, Volkswagen Group UK implemented Ipsos Voice of the Customer in the Customer Experience category to modernize how it captures and acts on real-time customer feedback across its UK dealer network. The deployment was part of a broader CX Health initiative delivered in collaboration with Medallia and Ipsos, with explicit focus on dealer and dealership performance measurement and CRM related customer experience workflows across the United Kingdom.
Ipsos Voice of the Customer was configured to support continuous feedback capture and real-time sentiment analysis, with Ipsos supplying research, analytics and advisory services to redesign targets and reporting. Functional workstreams centered on survey instrumentation, automated sentiment scoring and operational reporting used by dealer operations and CRM teams, and the program emphasized moving beyond single metric incentives.
The implementation integrated Ipsos analytical outputs with Medallia customer feedback orchestration to enable near real-time alerts and consolidated reporting for dealer managers and contact centre leads. Operational coverage included UK retail dealerships and the central CRM and customer experience teams, where feedback streams were routed into performance dashboards and campaign workflows.
Governance changes driven by the initiative included redesigned performance targets and revised reporting cadences, informed by Ipsos advisory outputs. A specific policy change removed incentive structures tied solely to survey scores, reflecting the shift toward multi-dimensional performance measurement and real-time sentiment signals.
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Buyer Intent: Companies Evaluating Ipsos Voice of the Customer
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Ipsos Voice of the Customer. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Ipsos Voice of the Customer for Customer Experience include:
- Burberry, a United Kingdom based Manufacturing organization with 9336 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Ipsos Voice of the Customer Coverage
Ipsos Voice of the Customer is a Customer Experience solution from Ipsos.
Companies worldwide use Ipsos Voice of the Customer, from small firms to large enterprises across 21+ industries.
Organizations such as IHG Hotels & Resorts, Volkswagen Group UK, Canon UK and AXA Healthcare are recorded users of
Ipsos Voice of the Customer for Customer Experience.
Companies using Ipsos Voice of the Customer are most concentrated in Leisure and Hospitality, Automotive and Manufacturing, with adoption spanning over 21 industries.
Companies using Ipsos Voice of the Customer are most concentrated in United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Ipsos Voice of the Customer across Americas, EMEA, and APAC.
Companies using Ipsos Voice of the Customer range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 25%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 25%.
Customers of Ipsos Voice of the Customer include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Ipsos Voice of the Customer customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Experience.