List of Ireckonu IInformU Customers
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Since 2010, our global team of researchers has been studying Ireckonu IInformU customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Ireckonu IInformU for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Ireckonu IInformU for Analytics and BI include: EVT (Entertainment Ventures & Travel), a Australia based Leisure and Hospitality organisation with 9000 employees and revenues of $783.0 million, Mandarin Oriental Hotel Group, a Hong Kong based Leisure and Hospitality organisation with 6077 employees and revenues of $316.9 million, Citizenm Hotel, a United States based Leisure and Hospitality organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Ireckonu IInformU, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Ireckonu IInformU customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Citizenm Hotel | Leisure and Hospitality | 10 | $1M | United States | Ireckonu | Ireckonu IInformU | Analytics and BI | 2014 | n/a |
In 2014, Citizenm Hotel deployed Ireckonu IInformU as part of Ireckonu middleware and customer data platform to create unified, operational guest profiles. The deployment targeted real time CRM and marketing activation across Citizenm Hotel properties in Europe and globally, improving live customer data availability for targeting and personalization.
Ireckonu IInformU served as the Analytics and BI layer, delivering reporting and segmentation capabilities used to profile guests and drive next best offer workflows. Configuration focused on operational profile unification, identity stitching and BI reporting models that fed segmentation and campaign orchestration.
The implementation used Ireckonu middleware to integrate with Citizenm Hotel CRM and marketing activation systems, enabling real time event based profile updates and activation triggers. Operational coverage included marketing and CRM functions across multiple hotel sites in Europe with consolidated global reporting.
Governance emphasized centralized guest profile management and standardized segmentation rules to support consistent campaign activation, and marketing teams used Ireckonu IInformU outputs to operationalize next best offer decisions. The stated outcome was improved live customer data availability for targeting and personalization across Citizenm Hotel properties.
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EVT (Entertainment Ventures & Travel) | Leisure and Hospitality | 9000 | $783M | Australia | Ireckonu | Ireckonu IInformU | Analytics and BI | 2023 | n/a |
In 2023, EVT implemented Ireckonu IInformU as part of a broader Ireckonu deployment that included CORE Middleware and a customer data platform. The engagement targeted brand.com booking engines for EVT Hotels and Resorts across Australia and New Zealand, with configuration to capture secure payments and enable contactless check-in workflows within direct prepaid booking flows.
Ireckonu IInformU provided Analytics and BI capabilities, with Reporting and BI outputs consumed for bookings, revenue and channel reporting. Functional configuration included centralized reporting, dashboarding for booking and revenue streams, and channel attribution workflows that used CDP-enriched guest and event data to drive analytics and operational reporting.
The CORE Middleware linked booking engine events, payment capture and contactless check-in actions into the customer data platform, enabling event-level feeds into IInformU. These integrations supported consolidated channel reporting and operational visibility for revenue management, e-commerce and hotel operations teams across Australia and New Zealand, aligning analytics outputs to booking and cancellation processes.
Governance focused on standardized reporting and staged rollout of analytics outputs to commercial and operations stakeholders, altering workflow for booking reconciliation and cancellation tracking. The case materials attribute the Ireckonu Reporting and BI outputs applied through Ireckonu IInformU to an 80% uplift in prepaid reservations and a 60% reduction in cancellations.
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Mandarin Oriental Hotel Group | Leisure and Hospitality | 6077 | $317M | Hong Kong | Ireckonu | Ireckonu IInformU | Analytics and BI | 2015 | n/a |
In 2015, Mandarin Oriental Hotel Group implemented Ireckonu IInformU to centralize guest data and consolidate analytics across its properties. The deployment combined Ireckonu CORE Middleware with a customer data platform to ingest, normalize and persist guest records, with Ireckonu IInformU used for consolidated reporting and analytics within the Analytics and BI category.
The implementation focused on data consolidation, unified guest profile creation, and analytics-driven segmentation and targeting capabilities. Functional capabilities implemented included centralized reporting and dashboards, profile unification for cross property identity resolution, audience segmentation workflows for CRM and marketing, and ad hoc analysis to support campaign targeting and personalization.
Integrations were explicitly centered on CORE Middleware and a CDP to aggregate property level sources into a single profile store, enabling CRM and marketing teams across APAC and globally to operate from a unified dataset. Governance and operational rollout emphasized a single unified guest profile and centralized segmentation and targeting workflows, and the consolidated reporting capability was used to drive segmentation, targeting and data driven marketing outcomes in the region.
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