List of Ireckonu IKnowU Customers
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Since 2010, our global team of researchers has been studying Ireckonu IKnowU customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Ireckonu IKnowU for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Ireckonu IKnowU for Customer Data Platform include: Mandarin Oriental Hotel Group, a Hong Kong based Leisure and Hospitality organisation with 6077 employees and revenues of $316.9 million, Okura Nikko Hotel Management Japan, a Japan based Leisure and Hospitality organisation with 1500 employees and revenues of $300.0 million, Citizenm Netherlands, a Netherlands based Leisure and Hospitality organisation with 300 employees and revenues of $40.0 million and many others.
Contact us if you need a completed and verified list of companies using Ireckonu IKnowU, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Ireckonu IKnowU customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Citizenm Netherlands | Leisure and Hospitality | 300 | $40M | Netherlands | Ireckonu | Ireckonu IKnowU | Customer Data Platform | 2020 | n/a |
In 2020 Citizenm Netherlands deployed Ireckonu IKnowU as a Customer Data Platform. The implementation used Ireckonu CORE Middleware to unify citizenM’s global technology stack, with an explicit focus on creating consistent guest experiences and improving operational reliability across operations and CRM.
Ireckonu IKnowU was configured to provide core CDP capabilities including unified guest profiles, real time event ingestion, identity resolution and profile orchestration to support personalized interactions. Configuration emphasis included consent and opt in management to enable use cases such as opt in housekeeping and kiosk check in flows while maintaining centralized profile governance.
The deployment layered CORE Middleware as an orchestration fabric that connected property level interfaces and workflows to central profile services, integrating kiosk check in, housekeeping opt in processes, CRM and loyalty touchpoints. Operational coverage was positioned against citizenM’s global technology stack and touched operations, CRM, loyalty and housekeeping functions to coordinate guest data and interaction orchestration across sites.
Governance centered on centralized profile control and consent workflows to manage channel preferences and opt ins. The project explicitly enabled features like kiosk check in and opt in housekeeping and supported improved loyalty and revenue alongside enhanced operational reliability.
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Mandarin Oriental Hotel Group | Leisure and Hospitality | 6077 | $317M | Hong Kong | Ireckonu | Ireckonu IKnowU | Customer Data Platform | 2015 | n/a |
In 2015 Mandarin Oriental Hotel Group implemented Ireckonu IKnowU as a Customer Data Platform together with Ireckonu CORE Middleware to centralize guest data and enable group-wide personalization and data-driven marketing. The deployment targeted Mandarin Oriental’s CRM and marketing functions, with operational emphasis across the APAC region and the hotel group as a whole.
The implementation used the Ireckonu IKnowU CDP component to create a persistent guest data store, supporting identity resolution and unified guest profile construction, audience segmentation, and profile-based personalization workflows. This description aligns with Ireckonu’s positioning of IKnowU as a hotel CDP and the case reference to CORE Middleware and a CDP for Mandarin Oriental, so module usage is stated consistent with the vendor case.
Operational coverage centered on CRM and marketing teams, where the centralized profiles and segmentation feeds were used to drive targeted campaigns and personalization at scale. The system architecture emphasized a central middleware layer plus the IKnowU profile store to unify disparate guest signals into a single view for marketing activation.
Governance and process changes focused on consolidating guest identity and standardizing profile attributes across properties to support consistent targeting and personalization. The implementation delivered a single unified guest profile and improved targeting capabilities as cited in the vendor case, enabling more data-driven marketing and group-wide personalization.
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Okura Nikko Hotel Management Japan | Leisure and Hospitality | 1500 | $300M | Japan | Ireckonu | Ireckonu IKnowU | Customer Data Platform | 2023 | n/a |
In 2023, Okura Nikko Hotel Management Japan deployed Ireckonu IKnowU Customer Data Platform. The deployment pairs Ireckonu CORE Middleware with IKnowU to centralize guest data across its approximately 70 hotels and to establish a central system of record for CRM and marketing use.
Ireckonu IKnowU was configured to enable guest segmentation, RFM and loyalty scoring workflows and to operationalize personalized marketing segments. Implemented functional capabilities include data ingestion and normalization through CORE Middleware, identity resolution and unified guest profiles, segmentation orchestration, and loyalty scoring modules aligned with Customer Data Platform functionality.
The partnership was announced in June 2023 and the program targets global digital guest experience orchestration across Okura Nikko properties, with operational scope focused on CRM and marketing teams. Governance emphasis concentrated on centralizing guest identity and standardizing profile and segmentation constructs so CORE Middleware consolidates hotel data streams into the Ireckonu IKnowU Customer Data Platform for campaign execution and loyalty operations.
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