List of Jacquard (formerly Phrasee Insights) Customers
London, EC1M 4JN,
United Kingdom
Since 2010, our global team of researchers has been studying Jacquard (formerly Phrasee Insights) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Jacquard (formerly Phrasee Insights) for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Jacquard (formerly Phrasee Insights) for Marketing Analytics include: Sodexo United States, a United States based Leisure and Hospitality organisation with 120000 employees and revenues of $7.70 billion, TUI United Kingdom, a United Kingdom based Leisure and Hospitality organisation with 11000 employees and revenues of $3.50 billion, eBay, a United States based Retail organisation with 11500 employees and revenues of $2.60 billion, MSG Group - Dominos Pizza franchise, a United Kingdom based Retail organisation with 5000 employees and revenues of $750.0 million and many others.
Contact us if you need a completed and verified list of companies using Jacquard (formerly Phrasee Insights), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Jacquard (formerly Phrasee Insights) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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eBay | Retail | 11500 | $2.6B | United States | Jacquard | Jacquard (formerly Phrasee Insights) | Marketing Analytics | 2016 | n/a | In 2016, eBay implemented Jacquard (formerly Phrasee Insights) as a Marketing Analytics application to support large scale email marketing and CRM activities. The engagement focused on building bespoke language models and natural language generation to optimize subject lines and campaign copy across regions including the United States. Jacquard (formerly Phrasee Insights) was configured to provide subject line optimization, iterative copy variant generation, and campaign copy performance feedback, integrating into eBay's email delivery and CRM workflows to feed model outputs into campaign orchestration. The implementation concentrated on marketing and CRM business functions, with model training and variant testing aligned to regional campaign calendars including US-targeted programs. eBay worked directly with Jacquard to build and iterate bespoke models and to embed testing and governance controls for language quality and campaign experiments. The 2016 engagement delivered reported uplifts in the US, with a c.15.8% average open-rate increase and a c.31.2% average click-rate increase, demonstrating measurable Marketing Analytics benefits for email and CRM content optimization. | |
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MSG Group - Dominos Pizza franchise | Retail | 5000 | $750M | United Kingdom | Jacquard | Jacquard (formerly Phrasee Insights) | Marketing Analytics | 2018 | n/a | In 2018 Domino’s Pizza UK & Ireland Ltd adopted Jacquard (formerly Phrasee Insights) as a Marketing Analytics application to support CRM and campaign performance analysis. Jacquard was positioned to centralize marketing language and campaign-level analytics within the broader CRM stack. Implementation work centered on embedding Jacquard into an established Single Customer View program and an RFV segmentation model, enabling new customer journeys such as Welcome, Lost and Lapsed to run across email, SMS and push channels. The CRM team operationalized weekly national, tactical and local campaigns across the UK & Ireland, and planned testing and campaign calendars with the wider digital team and agency partners. Jacquard (formerly Phrasee Insights) was integrated with existing messaging and analytics systems listed by the client, including Braze, Adestra, Campaign Monitor, Airship, Tableau, Google Analytics and the LSM portal, allowing campaign language optimization to feed ESP sends and analytics dashboards. Configuration work emphasized segmentation, automated journeys and orchestration of multichannel sends, while aligning message variants with RFV segments held in the SCV. Governance and operational controls included a Data Champion role to manage GDPR related requests and complaints, CRM team budget ownership and regular performance and development processes for staff. The program also produced internal recognition, with the CRM team receiving an internal award for delivering the Single Customer View project. | |
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Sodexo United States | Leisure and Hospitality | 120000 | $7.7B | United States | Jacquard | Jacquard (formerly Phrasee Insights) | Marketing Analytics | 2024 | n/a | In 2024, Sodexo United States implemented Jacquard (formerly Phrasee Insights) to support demand generation and marketing content creation within its Healthcare division. The US based deployment focused on enabling a small marketing team to produce brand safe, persona targeted messaging at scale for demand generation campaigns. Jacquard (formerly Phrasee Insights) was deployed as a Marketing Analytics platform to provide automated messaging generation, persona based content variation, and content quality scoring aligned to brand guidelines. Configuration emphasized templated copy frameworks, A B test orchestration, and reusable persona profiles to accelerate creative production while maintaining message consistency. The implementation routed Marketing Analytics outputs into existing campaign workflows and email sends, enabling generated copy and variant exports into Sodexo Healthcare campaign orchestration processes. Operational coverage remained concentrated on US marketing and demand generation functions, with campaign managers and content specialists using the platform for day to day content production. Governance controls were established to enforce brand safety and persona targeting rules, with approval gates embedded in copy generation and campaign handoff workflows. Rollout was executed as a centralized US marketing deployment for the Healthcare unit, which rebalanced team activities toward strategic planning and campaign design. The deployment produced higher productivity and improved campaign engagement, notably higher click to open rates, while freeing the marketing team to focus on strategic initiatives. Jacquard provides Sodexo United States with Marketing Analytics driven content generation and persona targeting to support demand generation and campaign operations. | |
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Leisure and Hospitality | 11000 | $3.5B | United Kingdom | Jacquard | Jacquard (formerly Phrasee Insights) | Marketing Analytics | 2022 | n/a |
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