List of Karix Mobile Engagement Platform Customers
Mumbai, 400063,
India
Since 2010, our global team of researchers has been studying Karix Mobile Engagement Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Karix Mobile Engagement Platform for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Karix Mobile Engagement Platform for Customer Engagement include: Axis Bank, a India based Banking and Financial Services organisation with 104453 employees and revenues of $9.88 billion, Asian Paints, a India based Manufacturing organisation with 8056 employees and revenues of $4.14 billion, Croma India, a India based Retail organisation with 10000 employees and revenues of $2.15 billion, Dominos Pizza, a India based Retail organisation with 11 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using Karix Mobile Engagement Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Karix Mobile Engagement Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Asian Paints | Manufacturing | 8056 | $4.1B | India | Karix Mobile | Karix Mobile Engagement Platform | Customer Engagement | 2019 | n/a | In 2019 Asian Paints deployed Karix Mobile Engagement Platform as a Customer Engagement solution to add an SMS and voice centric engagement layer to marketing and transactional workflows. The Karix Mobile Engagement Platform provided capabilities to support promotional campaigns, transaction notifications, and authentication workflows across Asian Paints customer and channel interactions. The implementation included an SMS platform for transactional and promotional messaging, a voice channel with inbound and outbound capabilities, and custom IVR flows built for each campaign. Karix analytics was used to segment recipients and provide data to retarget promotional audiences, and a specific mobile recharge campaign allowed callers to enter a code and receive talk time credited to the originating phone number. Karix was integrated with Asian Paints key applications using APIs to trigger messages automatically on order events, order modifications, and payments. Triggers were configured to send transaction updates and regular order status notifications to wholesalers and retailers, while voice campaigns were orchestrated via Virtual Mobile Numbers and Toll Free Numbers with campaign specific IVR flows. Governance centered on API driven event mapping and campaign level IVR configuration, aligning messaging triggers with business processes in marketing, order management, and partner communications. The platform also supported authentication mechanisms to secure customer transactions as part of purchase and payment interactions, and analytics outputs were fed into retargeting workflows to refine ongoing campaigns. | |
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Axis Bank | Banking and Financial Services | 104453 | $9.9B | India | Karix Mobile | Karix Mobile Engagement Platform | Customer Engagement | 2021 | n/a | In 2021 Axis Bank implemented the Karix Mobile Engagement Platform to deploy conversational banking services in India within its CRM and customer support channels. The initiative targeted Customer Engagement through RCS and WhatsApp conversational interfaces to enable self service inquiries and transaction handling for loans, credit cards and fixed deposits. The Karix Mobile Engagement Platform configuration included conversational workflow orchestration, intent driven self service flows and transaction-capable messaging sessions, supporting both rich communication services and WhatsApp as primary channels. Functional capabilities emphasized inquiry resolution, transactional prompts for account and product actions, and cross sell prompts embedded in conversation flows, aligning with customer support and CRM operations. Rollout was announced in June 2021 with an operational scope focused on India and CRM/customer support teams, achieving more than 2,000 activations and approximately 45% more cross sell opportunities per Karix partner reporting. Governance and rollout details centered on channel enablement and staged activation across customer segments, with reporting tied to conversational engagement and cross sell outcomes. | |
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Croma India | Retail | 10000 | $2.2B | India | Karix Mobile | Karix Mobile Engagement Platform | Customer Engagement | 2025 | n/a | In 2025 Croma India deployed the Karix Mobile Engagement Platform for Customer Engagement, initiating WhatsApp based interactive marketing journeys across its retail footprint. The implementation targeted CRM and marketing use cases with campaigns such as Black Friday, Summer Sale and referral programs running across India. Configuration centered on image recognition, automation and conversational bots to support interactive message flows and visual commerce triggers. The platform configuration included campaign orchestration, segmentation and personalized message templates to drive automated decisioning and event driven journeys. The solution operated on the WhatsApp channel and was orchestrated as part of Croma’s CRM and marketing workflows, enabling two way customer exchanges and referral tracking across stores and online channels. Campaign execution spanned national coverage in India and coordinated marketing operations and campaign scheduling from centralized marketing teams. Governance emphasized campaign orchestration, content approval and AI model oversight for image recognition and bot behavior, aligning operational processes between marketing and CRM functions. Rollout details focused on iterative campaign launches for peak retail events and ongoing bot tuning and message flow optimization. The Karix Mobile Engagement Platform powered AI driven WhatsApp campaigns that the case study reports delivered a 34x ROI and an approximately 48 percent increase in engagement for Croma India. | |
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Retail | 11 | $3M | India | Karix Mobile | Karix Mobile Engagement Platform | Customer Engagement | 2025 | n/a |
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Buyer Intent: Companies Evaluating Karix Mobile Engagement Platform
- CARS24, a India based Automotive organization with 6000 Employees
- E-Core, a Brazil based Professional Services company with 500 Employees
- Madhur Foods, a India based Manufacturing organization with 10 Employees
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