List of Kobie Alchemy Cloud Customers
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United States
Since 2010, our global team of researchers has been studying Kobie Alchemy Cloud customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Kobie Alchemy Cloud for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Kobie Alchemy Cloud for Customer Loyalty include: TJX Companies, a United States based Retail organisation with 329000 employees and revenues of $30.55 billion, GAP Inc, a United States based Manufacturing organisation with 85000 employees and revenues of $14.89 billion, BJ's Restaurants, a United States based Leisure and Hospitality organisation with 21000 employees and revenues of $1.36 billion and many others.
Contact us if you need a completed and verified list of companies using Kobie Alchemy Cloud, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Kobie Alchemy Cloud customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BJ's Restaurants | Leisure and Hospitality | 21000 | $1.4B | United States | Kobie Marketing | Kobie Alchemy Cloud | Customer Loyalty | 2012 | n/a |
In 2012, BJ's Restaurants implemented Kobie Alchemy Cloud to support its Customer Loyalty program. The deployment targeted program enrollment and guest engagement across more than one hundred restaurant locations, and was positioned under marketing leadership to centralize loyalty, mobile and digital automation efforts.
Kobie Alchemy Cloud was configured to handle core loyalty program functions including membership management, promotional merchandising, mobile app integration, digital automation workflows, and customer care case handling. The implementation included team-level ownership with a Senior Marketing Manager leading a small cross functional team focused on social media, loyalty operations, and mobile integration.
Integrations were explicit and operational, including marketing automation linkage to ExactTarget, mobile wallet integration with Google Wallet, and point of sale integrations with POSitouch and Aloha to capture transactional events. A customer call center with self service tools was selected and onboarded to handle loyalty inquiries, creating an operational nexus between the loyalty platform and customer care channels.
Project governance included centralized project management and operational rollout activities, along with merchandising and packaging workstreams used during a coordinated beer rebranding effort. The rollout approach combined marketing, operations, and call center process changes to align fulfillment, inquiry handling, and offer delivery across sites.
Outcomes recorded during the program period included a tenfold increase in program membership, a 30 percent reduction in reported loyalty liability, and a 57 percent reduction in call center costs for loyalty support, while driving traffic to over one hundred locations through coordinated offers and operational execution.
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GAP Inc | Manufacturing | 85000 | $14.9B | United States | Kobie Marketing | Kobie Alchemy Cloud | Customer Loyalty | 2013 | n/a |
In 2013, GAP Inc implemented Kobie Alchemy Cloud to power its Customer Loyalty programs and support a cross-brand rewards initiative. Kobie Marketing led development and ongoing support for the implementation, with its Director of Product Delivery steering product roadmap, architecture, development and quality assurance while driving a transition to agile and coaching Product Owners across teams.
Kobie Alchemy Cloud was configured to deliver core loyalty platform capabilities, including web site and mobile app front ends, batch file processing, database conversions, API development, and omnichannel messaging via email and SMS. The implementation supported third party and client integrations required for multi-channel enrollment and redemption workflows, and the Kobie Alchemy Cloud instance served as the system of record for loyalty membership and points processing.
Architecturally the deployment consolidated transaction and membership data to enable a cross-brand multi-tender program that gives a unified view of customers across GAP Inc brands and supports rewards regardless of payment type. The platform combined real-time API services for channel interactions with scheduled batch processes for file ingestion and database conversion activities to maintain member state and balances across brands and markets.
Governance and operational changes accompanied the rollout, with Kobie leading product governance, sprint-based delivery, and creative and CX execution to map customer journeys and drive enrollment. The program yielded large enrollments for Gap Inc and extended rewards to customers not using store credit cards, enabling broader participation in the companys loyalty ecosystem.
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TJX Companies | Retail | 329000 | $30.5B | United States | Kobie Marketing | Kobie Alchemy Cloud | Customer Loyalty | 2013 | n/a |
In 2013, TJX Companies deployed Kobie Alchemy Cloud as its Customer Loyalty platform through Kobie Marketing. The engagement positioned Kobie Alchemy Cloud to manage loyalty program operations and customer engagement workflows for TJX Companies, establishing a centralized platform for member data and campaign orchestration.
The implementation included core Alchemy platform components and extensions developed and supported by Kobie Marketing, including web site and mobile app front ends, batch file processing and database conversions, API development for real time services, and digital messaging channels such as email and SMS. The solution covered typical Customer Loyalty capabilities including member profile management, offer and campaign management, redemption and reward accounting, and program rule orchestration.
Integrations were built as part of the implementation to support file based and API driven exchanges, reflecting explicit workstreams for batch file processing, database conversions and third party client integrations documented by Kobie. Operational coverage spanned marketing, CRM and digital channels, enabling coordinated campaign delivery across web, mobile and messaging, and facilitating data exchange with financial partners referenced by Kobie.
Program governance and delivery followed a product driven model led by Kobie Marketing, with architecture, development and quality assurance teams under a single product roadmap. The engagement included a transition to agile practices, appointment and training of Product Owners, and ongoing product ownership coaching to sustain roadmap delivery and operational support for Kobie Alchemy Cloud.
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Buyer Intent: Companies Evaluating Kobie Alchemy Cloud
- TJX Companies, a United States based Retail organization with 329000 Employees
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