List of KORE Sports Alliance Customers
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Since 2010, our global team of researchers has been studying KORE Sports Alliance customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased KORE Sports Alliance for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using KORE Sports Alliance for Customer Engagement include: Tottenham Hotspur, a United Kingdom based Leisure and Hospitality organisation with 793 employees and revenues of $714.0 million, Feyenoord Netherlands, a Netherlands based Leisure and Hospitality organisation with 358 employees and revenues of $135.0 million, Nottingham Forest FC, a United Kingdom based Leisure and Hospitality organisation with 450 employees and revenues of $120.0 million, PSV Stadium, a Netherlands based Leisure and Hospitality organisation with 634 employees and revenues of $107.0 million and many others.
Contact us if you need a completed and verified list of companies using KORE Sports Alliance, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The KORE Sports Alliance customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Feyenoord Netherlands | Leisure and Hospitality | 358 | $135M | Netherlands | KORE Software | KORE Sports Alliance | Customer Engagement | 2012 | n/a |
In 2012, Feyenoord Netherlands began using KORE Sports Alliance as a Customer Engagement platform to centralize supporter data and CRM activity. The engagement is built on Sports Alliance’s Orange Box data warehouse and toolkit and is explicitly focused on CRM and marketing operations in the Netherlands.
KORE Sports Alliance was configured to unify supporter identities, consolidate behavioral and transactional records, and enable single sign on across club digital assets. Functional capabilities implemented include a centralized data warehouse, supporter profile stitching, and predictive modeling workflows used for season ticket and merchandise marketing.
Integrations are implemented around the club’s digital asset layer through single sign on and data feeds into the Orange Box data warehouse, supporting omnichannel campaign orchestration and personalized communications. The implementation’s operational scope is CRM and marketing for Feyenoord in the Netherlands, with direct use by marketing teams responsible for supporter engagement and commercial marketing activities.
Governance and rollout emphasized a clubwide supporter identifier and data hygiene controls to scale the supporter database, which grew to over one million unique supporters by 2019. The deployment of KORE Sports Alliance enabled more personalized, omnichannel communications for supporters while concentrating technical work on the Orange Box data warehouse and predictive marketing models.
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Nottingham Forest FC | Leisure and Hospitality | 450 | $120M | United Kingdom | KORE Software | KORE Sports Alliance | Customer Engagement | 2022 | n/a |
In 2022, Nottingham Forest FC implemented KORE Sports Alliance as its Customer Engagement platform under a multi-year contract with KORE Software to centralize CRM, data management and insight services. The engagement targets CRM and marketing analytics within the UK region and focuses on commercial lines including season cards, memberships, merchandise and ticketing.
The deployment included KORE Sports Alliance components Orange Box data warehouse and Embedded Analytics to establish a single source of truth for fan and transaction data. Configuration emphasized data ingestion and modeling to support retention and acquisition models, CRM segmentation, and analytical reporting, with Embedded Analytics providing operational dashboards and self-serve insight capabilities for commercial and marketing teams.
Integration work explicitly included cross-channel orchestration via DotDigital to connect marketing automation and campaign execution to the KORE Sports Alliance data layer. Governance was structured around the multi-year contract and centralized data management, aligning marketing, ticketing and membership workflows to a unified CRM and analytics cadence, with the stated objective to drive retention and acquisition models and to deliver improved marketing outcomes and fan engagement.
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PSV Stadium | Leisure and Hospitality | 634 | $107M | Netherlands | KORE Software | KORE Sports Alliance | Customer Engagement | 2023 | n/a |
In 2023, PSV Stadium implemented KORE Sports Alliance, a Customer Engagement application, under a multi-year agreement to deploy KORE’s Activate partnership-management and fan engagement capabilities across the club. The five-year deal positions KORE Sports Alliance as the central platform for sponsorship activation and fan CRM and marketing at PSV Eindhoven.
The implementation centers on partnership management and fan engagement modules, including KORE’s Activate partnership-management capabilities and CRM-driven marketing workflows. Configurations emphasize sponsor contract lifecycle management, partner activation workflows, fan segmentation, and campaign orchestration to support commercial and sponsorship use cases. Automation of activation tasks and campaign scheduling are described as core functional elements to streamline sponsor deliverables and fan outreach.
Operational coverage focuses on the club’s commercial, sponsorship, and marketing functions in the Netherlands, with the platform intended to centralize partnership data and campaign activity for those teams. The deployment narrative indicates alignment of commercial operations and fan engagement processes to the KORE Sports Alliance platform, enabling unified stewardship of partner assets and fan-facing marketing programs. No specific third-party system integrations are detailed in the source.
Governance oriented workstreams accompany the rollout, with a multi-year governance and operating model implied to coordinate partner activation and commercial outcomes between sponsorship and marketing stakeholders. The agreement explicitly aims to improve partner activation and commercial outcomes, framing KORE Sports Alliance as the operational system for sponsorship monetization and fan engagement at PSV Stadium.
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Leisure and Hospitality | 793 | $714M | United Kingdom | KORE Software | KORE Sports Alliance | Customer Engagement | 2016 | n/a |
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