List of LeanData Engagement Customers
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United States
Since 2010, our global team of researchers has been studying LeanData Engagement customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased LeanData Engagement for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using LeanData Engagement for Account Based Marketing include: Quantcast, a United States based Professional Services organisation with 800 employees and revenues of $200.0 million, Saviynt, a United States based Professional Services organisation with 1000 employees and revenues of $200.0 million, Venafi, a United States based Professional Services organisation with 500 employees and revenues of $68.0 million and many others.
Contact us if you need a completed and verified list of companies using LeanData Engagement, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The LeanData Engagement customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Quantcast | Professional Services | 800 | $200M | United States | LeanData | LeanData Engagement | Account Based Marketing | 2019 | n/a |
In 2019, Quantcast implemented LeanData Engagement to strengthen Account Based Marketing capabilities across its marketing and sales functions. The deployment focused on streamlining lead routing and establishing consistent lead to account mapping inside Salesforce, aligning CRM lead flows with account ownership and sales orchestration.
LeanData Engagement was configured to centralize routing logic and automate lead-to-account matching, using configurable matching rules and routing workflows to ensure each incoming lead could be resolved to an account record in Salesforce. The implementation acted as an operational routing layer between inbound lead streams and Salesforce assignment processes, supporting automated owner assignment and routing rules simplification while preserving CRM data context.
Governance changes included standardizing lead assignment rules and operationalizing routing decisioning to reduce manual reassignments, with marketing and sales operations owning rule configuration and exception handling. Outcomes cited by Quantcast include overcoming complicated routing rules, effective mapping of leads to accounts, and ensuring all leads are correctly assigned within a minimal amount of time, delivered through the LeanData Engagement configuration for Account Based Marketing.
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Saviynt | Professional Services | 1000 | $200M | United States | LeanData | LeanData Engagement | Account Based Marketing | 2020 | n/a |
In 2020 Saviynt implemented LeanData Engagement as part of an Account Based Marketing initiative to align lead-to-account processes across sales and marketing. The deployment emphasizes account-centric lead management and engagement visibility, positioning LeanData Engagement as the central application for correlating buyer interactions with accounts.
The implementation included LeanData Matching to automatically associate inbound leads to existing accounts using the vendor's fuzzy matching algorithm, and LeanData Routing to enforce custom routing rules that increase efficiencies and reduce lead response time by delivering leads to the right reps. LeanData Engagement was configured to measure and show how each buyer within an account has engaged, providing a unified engagement dataset for sales and marketing orchestration.
Operational scope focused on sales and marketing workflows, where routing rules and match resolution logic altered how leads were triaged and assigned, and how follow-up activities were coordinated between teams. Governance changes centered on rule-based routing and engagement reporting to standardize handoffs and prioritize account-level outreach, while stated outcomes included increased efficiencies and faster response time through streamlined lead delivery and clearer buyer engagement insight.
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Venafi | Professional Services | 500 | $68M | United States | LeanData | LeanData Engagement | Account Based Marketing | 2020 | n/a |
In 2020, Venafi implemented LeanData Engagement as part of its Account Based Marketing initiatives. The deployment targeted a shift from a lead-based model to ABGTM plays by vertical and hyper-personalization, aligning LeanData Engagement with marketing operations and demand generation workflows to support over 200 programs annually.
The implementation focused on LeanData Engagement capabilities for routing, lead to account L2A matching, auto-converting records, field synchronization, and orchestration of SDR call downs by offer. Configuration included campaign-level success stages by channel, subscription reporting, and dashboards to surface attribution and pipeline influence, while the team built Marketo RCE ROI attribution logic into the campaign configuration.
Integrations were explicitly implemented between Marketo, Salesforce.com, LeanData, and DiscoverOrg to ensure record sync accuracy, geo and routing assignment consistency, and automated data flows for campaign execution. Operational coverage centered on Marketing and Sales handoff processes, enabling SDR operations, program execution by demand generation, and real-time campaign monitoring through Marketo and LeanData signals.
Governance and process transformation were formalized with MOPs and SOPs, plus a database clean up regimen that removed 47 percent of non-marketable or inaccurate records initially and sustained quarterly removals up to 20 percent. The team led a Marketo RCE ROI attribution model project and trained marketing managers to use Marketo Opportunity Influence Analyzer, Revenue Cycle Success and Cost Analysis reporting for ongoing campaign performance analysis.
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