List of Lidl Plus loyalty Customers
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Since 2010, our global team of researchers has been studying Lidl Plus loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Lidl Plus loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Lidl Plus loyalty for Customer Loyalty include: Lidl GB, a United Kingdom based Retail organisation with 31000 employees and revenues of $12.46 billion, LIDL US, a United States based Retail organisation with 5500 employees and revenues of $1.20 billion and many others.
Contact us if you need a completed and verified list of companies using Lidl Plus loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Lidl Plus loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Lidl GB | Retail | 31000 | $12.5B | United Kingdom | In-House Applications | Lidl Plus loyalty | Customer Loyalty | 2022 | n/a |
In 2022 Lidl GB implemented Lidl Plus loyalty, an in-house developed Customer Loyalty application supporting CRM, promotions, and customer insight business functions across the United Kingdom. Lidl Plus loyalty was positioned as the primary digital membership channel for Lidl GB and reported into the Head of CRM & Customer Insight and CRM and Promotions leadership.
Implemented functionality aligns with standard Customer Loyalty capabilities, including membership enrollment and identity management, digital couponing and offer distribution, personalized offer orchestration and segmentation, mobile wallet and in-app barcode presentation for checkout, and campaign management and analytics for customer insight. Configuration focus emphasized program rules, tiering and entitlement logic, and event-driven communications such as push notifications and email triggered by shopping behavior.
The deployment used an in-house application architecture with a mobile client and centralized backend services maintained by Lidl GB’s internal applications team. Operational ownership is explicitly aligned to the Customer Insight team and CRM function, with the Head of CRM & Customer Insight responsible for Lidl Plus loyalty and oversight from CRM and Promotions leadership, reflecting a governance model that couples product development and marketing operations.
Operational scope covers Lidl GB retail operations and marketing channels in the United Kingdom, with governance centering on CRM, promotions, and customer insight workflows. Program management and campaign calendaring are controlled by the internal CRM and Customer Insight teams, ensuring Lidl Plus loyalty is managed as a coordinated marketing and customer engagement platform rather than a third party hosted service.
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LIDL US | Retail | 5500 | $1.2B | United States | In-House Applications | Lidl Plus loyalty | Customer Loyalty | 2022 | n/a |
In 2022, LIDL US deployed Lidl Plus loyalty, a Customer Loyalty application, to centralize digital membership and in-store customer engagement across its US operations. The implementation established a single membership record and digital card issuance workflow to support enrollment at point of sale and via mobile channels, and it standardized foundational customer lifecycle processes for acquisition and retention.
The Lidl Plus loyalty configuration encompassed core loyalty modules common to Customer Loyalty systems, including enrollment and account management, points and rewards ledger, coupon and digital offer orchestration, redemption workflows, and campaign scheduling for targeted communications. Automation elements included real-time offer eligibility checks and reward issuance tied to transaction events, enabling consistent behavioral and promotional workflows across digital and physical touchpoints.
Lidl Plus loyalty was provisioned on Lidl’s in-house cloud hosting and cybersecurity platform, a company built response when public cloud options did not meet the retailer’s protection requirements. The in-house platform serves as the underlying deployment architecture for the application, providing centralized hosting, security controls, and data residency governance, and the same platform has been commercialized for external customers as noted in the provided context.
Governance and rollout were managed through centralized digital and compliance teams, which restructured marketing, store operations, and customer service procedures to support loyalty enrollment, reward fulfillment, and account support. Operational coverage focused on retail customer engagement and loyalty program administration within LIDL US, with compliance and cybersecurity controls embedded in the hosting environment to preserve customer data protections.
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