AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

List of Linktree Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Cullen Jewellery Australia Retail 107 $10M Australia Linktree Linktree Social Media Management 2022 n/a
In 2022, Cullen Jewellery Australia implemented Linktree as a Social Media Management tool on its public website to centralize outbound links from social profiles and marketing channels. Linktree is deployed as a hosted link hub accessible from site navigation and promotional pages, providing a single destination for promotions, campaign CTAs, and customer navigation to ecommerce pages and contact channels. The deployment focuses on marketing and customer engagement functions, with the marketing team operating Linktree to curate link lists, prioritize offers, and manage call to action flows consistent with Social Media Management workflows. Functional capabilities in use align with the category, including link aggregation, configurable link ordering, campaign-specific link sets, and built-in engagement reporting, and the implementation is managed through the Linktree application interface integrated into the website experience.
H&L Design Build Construction and Real Estate 16 $2M United States Linktree Linktree Social Media Management 2022 n/a
In 2022 H&L Design Build implemented Linktree as a Social Media Management application to centralize outbound social and contact links on its public website. The deployment is applied at the corporate website level for the United States based firm, supporting marketing and client outreach functions across a 16 employee organization. Linktree is used on the H&L Design Build website as the primary link aggregation surface for external profiles and client touchpoints. Configuration emphasizes consolidated link listings, call to action buttons and content grouping to present project portfolios, contact channels and scheduling links in a single touchpoint. The implementation is lightweight and web born, with Linktree embedded and maintained as part of the site content management workflow rather than a back office system. Governance assigns marketing ownership for link updates and content curation, aligning external communications with site navigation and client engagement processes.
HBO Media 6500 $2.8B United States Linktree Linktree Social Media Management 2019 n/a
In 2019 HBO implemented Linktree as part of its Social Media Management strategy to surface show pages, trailers and subscription links for U.S. audiences. The deployment centralized outbound links from HBO social profiles to streamline discovery and direct traffic to content and subscription pathways. Linktree functioned as a link in bio and analytics layer, providing aggregated landing pages, configurable call to action buttons and basic engagement tracking tied to each social placement. HBO used Linktree to manage targeted destinations for show pages and trailer assets, and to present subscription links within a single landing surface. The Linktree implementation aligns with common Social Media Management capabilities such as URL management, content routing, and engagement reporting. Operational ownership rested with HBO digital marketing and social media teams focused on U.S. audiences, enabling centralized editorial control over which titles and assets appeared in social profiles. Governance included a single source for social link updates and campaign rollout coordination across accounts to maintain consistent discovery paths. The stated outcome was streamlined discovery from social platforms, improving how HBO surfaced shows, trailers and subscription links.
Red Bull Consumer Packaged Goods 15779 $12.1B Austria Linktree Linktree Social Media Management 2020 n/a
In 2020, Red Bull deployed Linktree as part of its marketing and social media management stack. Linktree is used as a Social Media Management solution to aggregate event, athlete and media links across regional channels in Europe and globally, enabling easier fan engagement and commerce promotion. The implementation centers on link aggregation and commerce capabilities within Linktree, with configurable multi-link landing pages and storefront features used to surface ticketing, merchandise and media assets. Functional workflows emphasize centralized content curation combined with distributed content updates for regional campaigns, aligning Linktree profile configuration to event and athlete marketing calendars. Operational coverage includes marketing and social media management teams across Red Bull regions, with profiles organized by event, athlete and media channels to support global and regional go-to-market activities. The deployment leverages Linktree features commonly used in Social Media Management to present a single engagement layer across multiple social platforms, reducing the need for separate landing page development for each campaign. Governance was structured to centralize link strategy and approval while delegating day-to-day content stewardship to regional marketing managers, supporting rapid updates ahead of events and athlete activations. Linktree usage at Red Bull reflects enterprise adoption patterns described in Linktree communications, specifically using link aggregation and commerce features to drive fan interaction and commerce promotion.
Selena Gomez Media 25 $100M United States Linktree Linktree Social Media Management 2019 n/a
In 2019, Selena Gomez implemented Linktree as a centralized Social Media Management platform to consolidate music, merchandise and campaign links. The Linktree deployment centralized marketing and social media management in the United States, channeling release and merch workflows through a single public profile to improve cross channel discovery and monetization. The implementation used link in bio controls and commerce link capabilities inferred from the public Linktree profile, structuring modular link collections, call to action ordering and content blocks to support release schedules and product drops. Governance emphasized content curation and campaign link lifecycle, aligning marketing workflows and promotional calendars to ensure consistent cross channel routing and discoverability for music, merch and campaign initiatives.
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Buyer Intent: Companies Evaluating Linktree

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FAQ - APPS RUN THE WORLD Linktree Coverage

Linktree is a Social Media Management solution from Linktree.

Companies worldwide use Linktree, from small firms to large enterprises across 21+ industries.

Organizations such as Red Bull, HBO, Selena Gomez, Cullen Jewellery Australia and H&L Design Build are recorded users of Linktree for Social Media Management.

Companies using Linktree are most concentrated in Consumer Packaged Goods, Media and Retail, with adoption spanning over 21 industries.

Companies using Linktree are most concentrated in Austria, United States and Australia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Linktree across Americas, EMEA, and APAC.

Companies using Linktree range from small businesses with 0-100 employees - 40%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 20%, and global enterprises with 10,000+ employees - 20%.

Customers of Linktree include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Linktree customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Social Media Management.