List of LiveRamp Habu Platform Customers
San Francisco, 94104, CA,
United States
Since 2010, our global team of researchers has been studying LiveRamp Habu Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased LiveRamp Habu Platform for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using LiveRamp Habu Platform for Data Management Platform include: Home Depot, a United States based Retail organisation with 470000 employees and revenues of $159.51 billion, Mondelez International, a United States based Consumer Packaged Goods organisation with 91000 employees and revenues of $36.02 billion, Asics Japan, a Japan based Manufacturing organisation with 979 employees and revenues of $262.0 million and many others.
Contact us if you need a completed and verified list of companies using LiveRamp Habu Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The LiveRamp Habu Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Asics Japan | Manufacturing | 979 | $262M | Japan | Liveramp | LiveRamp Habu Platform | Data Management Platform | 2023 | n/a |
In 2023 Asics Japan implemented the LiveRamp Habu Platform, a Data Management Platform, to support cross-market measurement and experimentation. The public case cites use of the LiveRamp Clean Room capability for multi‑geography incrementality experiments across Europe, the US, Australia, and Japan, supporting marketing and media planning functions.
The implementation centered on the LiveRamp Clean Room for privacy-safe joined dataset analysis and controlled incrementality testing, with configuration work focused on cohort assignment, test and control splits, and standardized measurement definitions. Use of the LiveRamp Habu Platform also encompassed Data Management Platform capabilities such as identity resolution and secure compute to enable consistent audience partitioning and measurement orchestration across channels.
Operational scope covered marketing and ad operations across the four geographies, running experiments to compare media treatments and attribution approaches across digital channels. Integrations were oriented toward advertising channel data ingestion and secure cross-party matching workflows to enable the clean room experiments without exposing raw customer identifiers.
Governance emphasis included centralized experiment design and measurement protocols to ensure comparability across markets, with cross-regional coordination of test windows and outcome definitions. The explicit outcome from the engagement was optimization of media spend and improved advertising impact and sales across channels, driven by the LiveRamp Clean Room measurement and incrementality testing.
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Home Depot | Retail | 470000 | $159.5B | United States | Liveramp | LiveRamp Habu Platform | Data Management Platform | 2024 | n/a |
In 2024 Home Depot implemented LiveRamp Habu Platform as a Data Management Platform integration for its Orange Apron Media retail media network. The deployment centers on Habu clean room technology to enable privacy preserving collaboration between Home Depot and advertising partners, with a focus on retail media measurement and closed-loop reporting for advertisers in the United States.
The implementation configures the LiveRamp Habu Platform to support clean room analytics workflows, audience matching and measurement pipelines, and publisher insight extraction. Functional capabilities implemented include clean room based measurement, closed-loop campaign reporting, and publisher analytics to surface richer attribution and campaign performance signals relevant to retail media buying and optimization.
Operational coverage is explicitly within Orange Apron Media and advertiser measurement programs in the US, impacting marketing, advertising operations, and analytics teams. The integration links advertiser data with Home Depot publisher data inside the LiveRamp Habu Platform clean room environment, enabling controlled data collaboration without exposing raw identifiers outside the governed workspace.
Governance and process changes emphasize privacy centric data controls and standardized measurement workflows, using the Data Management Platform to enforce access controls, schema consistency, and auditability for advertiser reporting. The stated outcome is improved advertiser ability to measure campaign performance and access richer publisher insights, supporting more complete closed-loop reporting for retail media campaigns.
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Mondelez International | Consumer Packaged Goods | 91000 | $36.0B | United States | Liveramp | LiveRamp Habu Platform | Data Management Platform | 2023 | n/a |
In 2023, Mondelez International implemented the LiveRamp Habu Platform as a Data Management Platform to support a six week Triscuit campaign run with Pinterest and Albertsons. The campaign used the LiveRamp Clean Room technical layer to enable closed loop retail media measurement and direct data collaboration between brand, retailer, and media partner.
Deployment centered on the LiveRamp Clean Room for privacy safe data joins, deterministic matching, audience segmentation, and measurement workflows typical of a Data Management Platform. Configuration included audience orchestration and attribution pipelines to measure incremental sales and buyer lift against retailer transaction records.
Operational scope focused on shopper marketing and digital media teams within Mondelez United States for the Triscuit brand, enabling secure partner access to aggregated insights without exposing raw PII. Integrations explicitly involved Pinterest advertising inventory and Albertsons retail sales data to close the loop between media exposure and point of sale outcomes.
Governance emphasized privacy preserving collaboration through the Clean Room environment, controlled data matching processes, and time bounded access for the six week campaign. The campaign yielded a reported 16% lift in incremental sales and a 19% lift in incremental buyers, measured through the LiveRamp Clean Room workflows.
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