List of Maritz Customer Loyalty Customers
Fenton, 63099, MO,
United States
Since 2010, our global team of researchers has been studying Maritz Customer Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Maritz Customer Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Maritz Customer Loyalty for Customer Loyalty include: General Motors, a United States based Automotive organisation with 162000 employees and revenues of $187.44 billion, IHG Hotels & Resorts, a United Kingdom based Leisure and Hospitality organisation with 13462 employees and revenues of $4.62 billion, HSBC Bank USA, a United States based Banking and Financial Services organisation with 2040 employees and revenues of $3.86 billion and many others.
Contact us if you need a completed and verified list of companies using Maritz Customer Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Maritz Customer Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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General Motors | Automotive | 162000 | $187.4B | United States | Maritz | Maritz Customer Loyalty | Customer Loyalty | 2013 | n/a |
In 2013, General Motors implemented Maritz Customer Loyalty as a Customer Loyalty application to support dealer-facing incentives and sales performance programs across its United States dealer network. Maritz Customer Loyalty was provisioned to centralize administration of dealer incentive programs and loyalty initiatives while aligning program rules with automotive sales and aftersales workflows.
Module usage of Maritz Customer Loyalty aligned with Maritz’s automotive program work, including incentive management, rewards administration, dealer enrollment and credentialing, campaign orchestration, and sales performance tracking. The implementation emphasized structured program catalogs, claim adjudication workflows, and reporting and analytics capabilities to monitor dealer engagement and incentive fulfillment.
Operational coverage focused on dealer operations, sales and marketing program teams, and incentive administration across the United States. Governance was organized around centralized program management, rule configuration, and workflow-based claims processing to standardize dealer-facing incentive execution and maintain auditability.
The deployment reflected Maritz’s long-standing relationship supporting OEM dealer incentive and loyalty programs, with Maritz Customer Loyalty serving as the core platform for managing dealer incentives and sales performance initiatives within General Motors’ U.S. dealer ecosystem.
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HSBC Bank USA | Banking and Financial Services | 2040 | $3.9B | United States | Maritz | Maritz Customer Loyalty | Customer Loyalty | 2018 | n/a |
In 2018, HSBC Bank USA deployed Maritz Customer Loyalty for its credit-card rewards program in the United States and Canada, engaging Maritz Motivation Solutions to deliver an AI-enabled personalization layer called Points Concierge. The implementation focused on the Customer Loyalty category and aimed to strengthen CRM-driven personalization for redemptions across cardholder communications.
The deployment included an AI recommendation engine within Maritz Customer Loyalty that generated personalized reward redemption suggestions and supported automated selection logic for email campaigns. Configuration centered on Points Concierge models for choice-based recommendations, integration into CRM-driven redemption workflows, and orchestration of personalized email campaign content to present recommended redemptions to customers.
Governance and operational coverage emphasized marketing and loyalty redemption workflows across HSBC credit card operations in the U.S. and Canada, with Maritz managing model execution and campaign delivery. Explicit outcomes reported from the engagement include an approximate 40 percent increase in email open rates and roughly 70 percent of redeemed rewards matching Maritz's AI recommendations, demonstrating improved engagement and alignment between AI suggestions and member behavior.
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IHG Hotels & Resorts | Leisure and Hospitality | 13462 | $4.6B | United Kingdom | Maritz | Maritz Customer Loyalty | Customer Loyalty | 2019 | n/a |
In 2019, IHG Hotels & Resorts implemented Maritz Customer Loyalty to host its U.S. and global rewards and catalog fulfillment site. Maritz Customer Loyalty, in the Customer Loyalty category, was engaged to outsource reward merchandising and fulfillment as part of IHG One Rewards operations, placing the vendor in the loyalty and reward fulfillment process area for the U.S. program while supporting global catalog hosting requirements.
The implementation centers on provider hosted catalog management, fulfillment orchestration, order processing and reward merchandising workflows consistent with Customer Loyalty solutions. Operational responsibilities assigned to Maritz include merchandise catalog maintenance, order processing, inventory sourcing coordination and shipment orchestration, with Maritz operating the core catalog and order management modules as the program fulfillment backbone.
Contractual and governance arrangements define the fulfillment boundary so that IHG discharges its obligations for points redemptions once goods are received from Maritz, creating a clear handoff of redemption liability and fulfillment accountability. This configuration shifts operational ownership for merchandising and fulfillment into a Maritz managed services model, impacting loyalty program operations, fulfillment teams and redemption accounting processes.
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Buyer Intent: Companies Evaluating Maritz Customer Loyalty
- TFL Group, a United States based Professional Services organization with 100 Employees
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