List of Master-O Customers
Gurgaon, 122001,
India
Since 2010, our global team of researchers has been studying Master-O customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Master-O for Sales Enablement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Master-O for Sales Enablement include: Mahindra and Mahindra, a India based Automotive organisation with 324000 employees and revenues of $19.11 billion, Bajaj Auto, a India based Automotive organisation with 6192 employees and revenues of $5.13 billion, Alkem Laboratories, a India based Life Sciences organisation with 500 employees and revenues of $80.0 million and many others.
Contact us if you need a completed and verified list of companies using Master-O, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Master-O customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alkem Laboratories | Life Sciences | 500 | $80M | India | Master-O | Master-O | Sales Enablement | 2019 | n/a |
In 2019 Alkem Laboratories partnered with Master-O to transform frontline product and sales training through a Sales Enablement initiative, deploying Master-O to deliver targeted microlearning across its commercial organization. The engagement ran for four years and upskilled more than 21,000 sales professionals, with an explicit focus on improving product knowledge and healthcare professional interactions across Alkem Laboratories salesforce in India.
The implementation used gamified microlearning and Microskills® to structure short, frequent learning modules aligned to product training and sales competencies. Master-O was configured to support repeated reinforcement and application in the field, reflecting Sales Enablement best practices such as bite sized learning, knowledge checks, and behavior centric microlearning workflows.
Operational coverage emphasized the sales function and frontline product specialists, with rollout executed across sales cohorts over the multi year engagement to embed new learning behaviors. The program architecture prioritized ongoing module delivery and knowledge reinforcement to support field application, without disclosed integrations to other systems.
Governance centered on program level stewardship and curriculum sequencing to sustain adoption, with process changes oriented around continuous upskilling and microskill practice. Outcomes reported by the vendor included increased knowledge retention and improved field application and HCP interactions, as stated in the engagement summary.
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Bajaj Auto | Automotive | 6192 | $5.1B | India | Master-O | Master-O | Sales Enablement | 2021 | n/a |
In 2021, Bajaj Auto partnered with Master-O to deploy Master-O, a Sales Enablement application, to modernize dealer readiness and onboarding across its dealer network. The implementation targeted over 10,000 dealership sales executives and established a centralized dealer enablement program focused on onboarding, competency, and sales execution.
Master-O was configured to deliver role-based onboarding workflows, standardized training content distribution, microlearning modules, assessments and certification pathways, and performance dashboards for frontline managers. The configuration emphasized coaching workflows and activity-driven enablement, aligning training completion to sales readiness milestones.
The deployment included a direct integration with Bajaj Auto's lead management system to synchronize lead assignments, surface coaching prompts alongside live enquiries, and close the loop between lead routing and seller readiness. Operational coverage extended across dealership sales functions and field training teams, informing sales coaching, field enablement, and dealer performance management.
The dealer enablement program driven by Master-O produced measurable business outcomes, driving a 3x growth in enquiry conversions and helping high-NPS dealerships grow approximately 2.5x faster than the national average, as reported. Governance centered on programmatic dealer onboarding and ongoing readiness assessments to sustain sales execution and dealer-level coaching.
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Mahindra and Mahindra | Automotive | 324000 | $19.1B | India | Master-O | Master-O | Sales Enablement | 2024 | n/a |
In 2024 Mahindra and Mahindra deployed Master-O as a Sales Enablement application to run a dealer enablement program for its passenger vehicle business. The initiative targeted upskilling more than 17,000+ sales consultants to improve frontline readiness across dealer networks and shorten onboarding timelines.
The Master-O implementation emphasized Sales Enablement and onboarding workflows, with module usage inferred to focus on dealer and sales enablement capabilities such as structured onboarding, role based learning paths, assessment driven readiness, and content delivery for field sales teams. Configuration centered on user segmentation by dealer and role, automated learning assignments, and readiness tracking to align training with sales competencies.
Rollout was organized around dealer level operational coverage within the passenger vehicle organization and integrated into existing sales processes and frontline workflows. Governance and process changes prioritized standardized onboarding and readiness metrics to accelerate time to market, and the engagement shortened go to market to under 30 days while reducing operating costs by over 30 percent.
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