List of MBO MindSumo Customers
Ashburn, 20147, VA,
United States
Since 2010, our global team of researchers has been studying MBO MindSumo customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MBO MindSumo for Collaboration from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MBO MindSumo for Collaboration include: Amazon, a United States based Retail organisation with 1578000 employees and revenues of $637.96 billion, Unilever, a United Kingdom based Consumer Packaged Goods organisation with 115964 employees and revenues of $71.27 billion, Adidas US, a United States based Retail organisation with 6021 employees and revenues of $6.00 billion and many others.
Contact us if you need a completed and verified list of companies using MBO MindSumo, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MBO MindSumo customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Adidas US | Retail | 6021 | $6.0B | United States | MBO Partners | MBO MindSumo | Collaboration | 2017 | n/a |
In 2017, Adidas US deployed MBO MindSumo to run a co-creation product-innovation challenge targeting Millennials and Gen Z in the United States. The engagement used MBO MindSumo in the Collaboration category to solicit consumer-generated ideas for product and retail innovation, and the public contest recorded 132 submissions.
The implementation focused on contest management and submission collection capabilities, including challenge brief publication, participant recruitment directed at younger consumer cohorts, and centralized idea curation and evaluation workflows. Operational scope was United States product and retail innovation teams, with governance enforced through defined submission criteria and staged review processes to enable rapid co-creation experiments.
Adidas US MBO MindSumo Collaboration supported direct consumer engagement for product and retail innovation, delivering rapid consumer-generated ideas for co-creation experiences and a documented pool of 132 submissions for downstream concept development.
|
 |
Amazon | Retail | 1578000 | $638.0B | United States | MBO Partners | MBO MindSumo | Collaboration | 2019 | n/a |
In 2019, Amazon used MBO MindSumo to host product development challenges, leveraging the Collaboration application to source user-driven concepts for Alexa experiences. Public MindSumo project listings show Amazon ran a challenge titled Build the Ultimate Game for Amazon Alexa and pursued several submitted concepts from the challenge listings.
MBO MindSumo was configured to run timed crowdsourcing challenges, collect idea submissions, and surface shortlisted concepts for further evaluation, providing rapid prototyping ideas and user-driven concepts for Alexa experiences. Functional workflows implemented centered on ideation sourcing, submission management, and concept prioritization, with Amazon product teams evaluating and advancing promising entries.
The engagement supported product and innovation activity within Amazons technology and product organization in the United States, where submissions were reviewed and select concepts pursued into prototyping. Governance practices routed external ideas into internal evaluation and prototyping workflows, using MBO MindSumo as a structured channel for sourcing, evaluating, and advancing external innovation while aligning crowdsourced insights with existing product development processes.
|
 |
Unilever | Consumer Packaged Goods | 115964 | $71.3B | United Kingdom | MBO Partners | MBO MindSumo | Collaboration | 2019 | n/a |
In 2019, Unilever deployed MBO MindSumo to run challenge-based crowdsourcing for marketing and product teams in the United States. MBO MindSumo was used as a Collaboration application to solicit video-demo submissions and marketing concept ideas from Millennial and Gen Z problem solvers.
The implementation focused on contest page configuration and challenge brief authoring, capturing media-rich submissions including video uploads, and managing participant intake and judging workflows. Functional capabilities implemented included submission intake, media handling, contest-level analytics and visible participation metrics that supported curator review and shortlisting. The deployment used participant targeting and structured submission forms to align external ideas to specific product-insight briefs.
Operational scope covered marketing, consumer insights, and product innovation teams in the United States, where Unilever ran hair care and product insights challenges and sourced dozens of submissions. The workflow accelerated early concept generation for subsequent marketing and product decisions, and governance centered on internal marketing owners defining challenge briefs with centralized review and evaluation processes to triage crowdsourced concepts.
|
Buyer Intent: Companies Evaluating MBO MindSumo
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||