List of Medallia Digital Experience Analytics Customers
Pleasanton, 94588, CA,
United States
Since 2010, our global team of researchers has been studying Medallia Digital Experience Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Medallia Digital Experience Analytics for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Medallia Digital Experience Analytics for Analytics and BI include: Constellation Energy, a United States based Utilities organisation with 13370 employees and revenues of $24.44 billion, Adidas Germany, a Germany based Retail organisation with 8312 employees and revenues of $23.19 billion, British Airways, a United Kingdom based Transportation organisation with 35000 employees and revenues of $13.74 billion and many others.
Contact us if you need a completed and verified list of companies using Medallia Digital Experience Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Medallia Digital Experience Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Adidas Germany | Retail | 8312 | $23.2B | Germany | Medallia | Medallia Digital Experience Analytics | Analytics and BI | 2019 | n/a |
In 2019, Adidas Germany implemented Medallia Digital Experience Analytics. The deployment targeted ecommerce and web and mobile customer journeys to identify points of digital friction and prioritize UX and conversion improvements. Adidas Germany used Medallia Digital Experience Analytics as part of its Analytics and BI tooling to centralize behavioral telemetry for product and marketing decision making.
Configuration emphasized behavioral analytics capabilities common to digital experience analytics, including session replay, heatmaps, funnel and journey analysis, and anomaly detection to support root cause analysis of user experience issues. The implementation integrated instrumentation across web and mobile front ends to capture client side events and page interactions, feeding centralized dashboards and diagnostic workflows for UX and eCommerce teams.
Operational scope encompassed ecommerce, UX, product and marketing functions working across Adidas Germany channels to prioritize fixes and experiments. Governance followed a centralized analytics model with cross functional workflows for issue triage and remediation between analytics owners and front end development teams. The initiative aimed to reduce digital friction across channels while providing behavioral insight to commerce and customer experience stakeholders.
|
 |
British Airways | Transportation | 35000 | $13.7B | United Kingdom | Medallia | Medallia Digital Experience Analytics | Analytics and BI | 2019 | n/a |
In 2019, British Airways implemented Medallia Digital Experience Analytics to instrument its web and mobile booking flows. The deployment targeted Analytics and BI use cases, providing a cloud delivered digital experience analytics platform to capture session level behavior and funnel data across the booking journey.
Configuration centered on digital experience analytics capabilities such as session replay, funnel and conversion analysis, behavior heatmaps, and struggle detection, configured to surface friction points in the booking and mobile checkout workflows. Medallia Digital Experience Analytics was used to align instrumentation with e-commerce, product, and customer experience functional workflows for iterative troubleshooting and prioritization.
Operational coverage focused on web and mobile channels and supported cross functional teams including e-commerce, digital product management, and customer experience. Integrations were implemented at the data layer to ingest event streams and page level signals into the Analytics and BI platform to enable journey analytics and root cause investigation.
Module usage as Medallia Digital Experience Analytics is inferred from Medallia's March 2021 acquisition announcement that names British Airways as a Decibel customer, which supports mapping British Airways to Medallia's digital experience analytics capability. Public citations describe using digital experience analytics to prioritize friction and drive conversion improvements in booking and web and mobile customer journeys.
|
 |
Constellation Energy | Utilities | 13370 | $24.4B | United States | Medallia | Medallia Digital Experience Analytics | Analytics and BI | 2021 | n/a |
In 2021, Constellation Energy implemented Medallia Digital Experience Analytics as part of its digital marketing technology portfolio. The Analytics and BI deployment focused on analyzing and redesigning the paid enrollment funnel for US digital and ecommerce marketing and conversion optimization functions. The implementation targeted web and mobile enrollment journeys to identify friction and prioritize UX interventions.
Medallia Digital Experience Analytics was used for behavioral analytics, funnel analysis, and session level investigation, capabilities inferred from the Decibel case study and the subsequent Medallia acquisition. Configuration centered on funnel instrumentation, mobile session capture, and segmentation of visitor pathways to guide product and marketing changes. The application name Medallia Digital Experience Analytics is referenced as the analytics engine enabling conversion insight.
Operational scope concentrated on paid enrollment across the US, impacting digital marketing, ecommerce, and customer acquisition teams. The analytics outputs were used to inform redesign decisions and to coordinate rapid iteration between design and campaign teams. Source materials do not specify system level integrations beyond the instrumentation of digital channels.
The case study documents outcomes tied to the effort, including a 45% increase in mobile sign ups, a 23% increase in overall sign ups, and a 25% reduction in cost per acquisition following the Medallia Digital Experience Analytics driven redesign. Governance emphasis shifted to analytics led prioritization of funnel fixes and a measurement cadence to validate changes.
|
Buyer Intent: Companies Evaluating Medallia Digital Experience Analytics
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||