List of Meltwater Linkfluence Consumer Insights Customers
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Since 2010, our global team of researchers has been studying Meltwater Linkfluence Consumer Insights customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Meltwater Linkfluence Consumer Insights for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Meltwater Linkfluence Consumer Insights for Marketing Analytics include: LVMH Moet Hennessy Louis Vuitton, a France based Retail organisation with 200518 employees and revenues of $99.35 billion, Danone, a France based Consumer Packaged Goods organisation with 89528 employees and revenues of $31.73 billion, Pernod Ricard, a France based Consumer Packaged Goods organisation with 19557 employees and revenues of $13.60 billion and many others.
Contact us if you need a completed and verified list of companies using Meltwater Linkfluence Consumer Insights, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Meltwater Linkfluence Consumer Insights customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Danone | Consumer Packaged Goods | 89528 | $31.7B | France | Meltwater | Meltwater Linkfluence Consumer Insights | Marketing Analytics | 2016 | n/a |
In 2016, Danone deployed Meltwater Linkfluence Consumer Insights, a Marketing Analytics application, to support social listening and consumer insights programs in Greater China. The initiative targeted market localisation and product and brand understanding to provide actionable intelligence for Danone’s marketing and consumer insights teams.
Danone leveraged Linkfluence’s Radarly and Consumer Insights capability to capture social conversations, perform topic clustering and language detection, and surface trend and sentiment signals relevant to local product positioning. Functional workflows emphasized monitoring brand mentions, tagging conversations for local language and allergen references, and synthesizing thematic insight reports for campaign and messaging adaptation.
Operational scope was concentrated in Greater China and impacted marketing and consumer insights functions, with outputs used to adapt messaging and inform product positioning and local market tactics. Governance and technical integration details were not specified, while documented outputs included identification of local language variations, allergy concerns and product perception differences that informed marketing tactics.
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LVMH Moet Hennessy Louis Vuitton | Retail | 200518 | $99.4B | France | Meltwater | Meltwater Linkfluence Consumer Insights | Marketing Analytics | 2018 | n/a |
In 2018, LVMH Moet Hennessy Louis Vuitton implemented Meltwater Linkfluence Consumer Insights as a Marketing Analytics application. The deployment focused on social listening and consumer intelligence capabilities within Meltwater Linkfluence Consumer Insights to surface consumer trends and brand associations across LVMH's luxury brand portfolio in Europe.
The implementation emphasized trend detection and brand perception analysis modules, delivering social listening dashboards and consumer insight workflows for marketing decision making. Operational coverage targeted marketing and product teams, with outputs used to inform campaign planning and product strategy through consolidated consumer signals and topical trend feeds.
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Pernod Ricard | Consumer Packaged Goods | 19557 | $13.6B | France | Meltwater | Meltwater Linkfluence Consumer Insights | Marketing Analytics | 2018 | n/a |
In 2018 Pernod Ricard implemented Meltwater Linkfluence Consumer Insights to enrich traditional research and drive consumer-centric marketing and trend intelligence across markets. The Meltwater Linkfluence Consumer Insights deployment functioned as a Marketing Analytics capability, supporting centralized social listening and consumer intelligence for insights teams across many countries, and it was integrated into existing qualitative and quantitative research workflows to inform planning.
Module usage is inferred to include Linkfluence Consumer Insights and Radarly, enabling capabilities for capturing consumption occasions, identifying tastemakers, and competitive benchmarking to inform marketing and commercial planning. Functional components implemented included social listening, trend and topic detection, audience segmentation, and benchmarking workflows, with governance oriented toward centralizing insights for cross-market reuse and standardizing reporting to align marketing and commercial teams with localized research and planning cycles.
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