List of Merkle Analytics & Insights Customers
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United States
Since 2010, our global team of researchers has been studying Merkle Analytics & Insights customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Merkle Analytics & Insights for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Merkle Analytics & Insights for Customer Analytics include: Aviva Insurance, a United Kingdom based Insurance organisation with 24364 employees and revenues of $40.87 billion, AARP, a United States based Non Profit organisation with 2300 employees and revenues of $1.89 billion, The AA, a United Kingdom based Insurance organisation with 7041 employees and revenues of $1.74 billion and many others.
Contact us if you need a completed and verified list of companies using Merkle Analytics & Insights, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AARP | Non Profit | 2300 | $1.9B | United States | Merkle | Merkle Analytics & Insights | Customer Analytics | 2019 | n/a |
In 2019, AARP implemented Merkle Analytics & Insights as a Customer Analytics solution to consolidate member, prospect and consumer data across its United States operations. Merkle built an AWS based enterprise data platform that established a single enterprise wide database supporting analytics and real time services, reporting roughly 129 million members and 650 million prospects.
Merkle Analytics & Insights was configured to support personalization, campaign management and analytics workflows that drive marketing and CRM activity. Core functional emphasis included data ingestion and unification, creation of unified member and prospect profiles, segmentation, and real time activation to operationalize campaigns.
The deployment used an AWS based EDP architecture that exposed analytics and real time services into existing marketing and CRM workflows across the organization. Integrations concentrated on feeding marketing systems and CRM systems from the consolidated enterprise wide database to enable both analytical reporting and operational campaign management.
Governance and rollout prioritized centralization of data assets and standardization of segmentation and activation workflows to support cross functional marketing and CRM teams. The Merkle Analytics & Insights implementation established an enterprise scale Customer Analytics foundation for personalization and campaign orchestration at AARP.
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Aviva Insurance | Insurance | 24364 | $40.9B | United Kingdom | Merkle | Merkle Analytics & Insights | Customer Analytics | 2016 | n/a |
In 2016, Aviva Insurance deployed Merkle Analytics & Insights in the Customer Analytics category to establish a people based marketing capability across CRM and marketing functions in the United Kingdom. Merkle acted as the vendor partner to operationalize identity driven segmentation and audience orchestration using the Merkle Analytics & Insights platform.
The implementation integrated a comprehensive Adobe Marketing Cloud stack including Audience Manager, Campaign, Analytics, Target and Experience Manager to provide audience building, behavioral analytics, testing and content management. Configuration emphasized unified identity resolution, segment activation for multichannel campaigns, and analytics instrumentation to measure journey performance and lift across channels.
Operational integration connected the Adobe components with Aviva marketing execution and CRM processes to enable personalized communications and automated journey orchestration. The deployment scope focused on CRM and marketing teams in the United Kingdom, with the platform servicing email, search and cross sell campaign flows as personalized journeys were rolled out.
Governance and process changes centralized audience management and campaign governance to drive consistent segmentation and messaging rules across marketing and CRM workflows. Reported outcomes tied to the rollout included a 32% average increase in email open rates versus 2016, an approximately 70% reduction in search cost per acquisition, and a 494% increase in cross sell quotes as personalized journeys were implemented.
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The AA | Insurance | 7041 | $1.7B | United Kingdom | Merkle | Merkle Analytics & Insights | Customer Analytics | 2024 | n/a |
In 2024 The AA implemented Merkle Analytics & Insights as part of a program in which Merkle guided the RFP and migration to Bloomreach Engagement to modernize marketing, customer analytics, and omnichannel campaign orchestration in the United Kingdom. Merkle Analytics & Insights functions as a Customer Analytics platform supporting The AA’s direct marketing and acquisition efforts, centralizing analytics and campaign orchestration for marketing business functions.
The implementation focused on customer analytics and omnichannel campaign orchestration capabilities, with configuration work to centralize data ingestion, audience segmentation, and campaign execution workflows. Data pipeline and orchestration configuration delivered next-day data latency and reduced campaign run times, aligning the Merkle Analytics & Insights deployment with near-daily operational reporting needs.
Integration work explicitly included Bloomreach Engagement as the orchestration and engagement engine, with operational coverage concentrated on marketing, direct road acquisition campaigns, and campaign operations in the United Kingdom. The deployment connected analytics outputs to omnichannel campaign execution, enabling marketing teams to move from analysis to action within the campaign platform.
Governance followed an RFP-driven procurement and phased migration approach led by Merkle, with rollout oriented to marketing and acquisition teams. Outcomes reported by The AA included next-day data latency, faster campaign run times, a reported 2x revenue from direct marketing road acquisition, and a reported 146% sales uplift for those campaigns.
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