List of Metadata Campaigns Customers
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United States
Since 2010, our global team of researchers has been studying Metadata Campaigns customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Metadata Campaigns for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Metadata Campaigns for Marketing Automation include: Automation Anywhere, a United States based Professional Services organisation with 2200 employees and revenues of $750.0 million, Fivetran, a United States based Professional Services organisation with 2000 employees and revenues of $250.0 million, Eightfold AI, a United States based Professional Services organisation with 1000 employees and revenues of $163.0 million and many others.
Contact us if you need a completed and verified list of companies using Metadata Campaigns, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Automation Anywhere | Professional Services | 2200 | $750M | United States | Metadata | Metadata Campaigns | Marketing Automation | 2022 | n/a |
In 2022, Automation Anywhere implemented Metadata Campaigns as part of its Marketing Automation capability. The deployment centered on Metadata Audiences and Metadata Campaigns to scale account based advertising and audience targeting for demand generation in the United States.
The implementation used Metadata Audiences to define and activate target segments and Metadata Campaigns for programmatic campaign orchestration. Configurations emphasized audience segmentation, automated campaign activation, and creative rotation tied to account lists and buying stage triggers.
Operationally the initiative was owned by marketing, focused on demand generation programs across the United States, and aligned with account based sales motions. The solution was embedded into existing campaign operations and program planning, standardizing audience definitions and campaign blueprints for ABM execution.
Governance centered on centralized campaign operations and a standardized audience taxonomy to support repeatable program launches with Metadata Campaigns. The vendor reported a 36% increase in average deal size and lowered cost per opportunity, along with significant efficiency gains.
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Eightfold AI | Professional Services | 1000 | $163M | United States | Metadata | Metadata Campaigns | Marketing Automation | 2021 | n/a |
In 2021, Eightfold AI implemented Metadata Campaigns as a Marketing Automation platform to run account based display and social experiments for its HR focused solutions. The rollout concentrated on marketing demand generation activities across the United States, prioritizing account level creative testing and targeting to accelerate funnel progression.
Metadata Campaigns was configured to orchestrate multi channel account based campaigns, manage audience segments, automate bid and budget rules, and capture attribution signals for experiment analysis. Operational ownership rested with the demand gen marketing team, which ran iterative experiments and adjusted creative and targeting via the application's campaign orchestration and measurement capabilities.
The vendor case study cites creation of 26 opportunities and an $8M influenced pipeline attributed to these account based display and social experiments, outcomes reported for the HR solutions engagement. Governance emphasized experiment driven campaign workflows and measurement handoffs to sales and pipeline reporting, aligning Metadata Campaigns Marketing Automation activity to opportunity creation.
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Fivetran | Professional Services | 2000 | $250M | United States | Metadata | Metadata Campaigns | Marketing Automation | 2023 | n/a |
In 2023, Fivetran deployed Metadata Campaigns in the Marketing Automation category to automate paid campaign experimentation and improve account based LinkedIn targeting. The initiative targeted marketing demand gen in the United States and focused measurement on marketing sourced pipeline and conversions. According to the vendor case study, the program generated approximately 1,400 opportunities and six million dollars in pipeline.
Implementation emphasized Metadata Campaigns capabilities for paid campaign orchestration, experimentation workflows, audience segmentation, and account focused targeting. Configuration included iterative creative testing and automated distribution of campaign variants to accelerate signal collection and refine targeting rules. Campaign templates and rule based automation were used to scale experiments across defined account cohorts.
Operational integration centered on paid social channels, notably account based targeting on LinkedIn, to align ABM audiences with campaign execution. The deployment operated within Fivetran's demand generation organization in the United States, coordinating creative, analytics, and campaign operations. Measurement and reporting were organized around marketing sourced opportunity creation and pipeline attribution as primary success signals.
Governance put standardized experimentation principles and measurement practices under marketing operations and demand gen leadership, enabling repeatable test design and campaign approval flows. Outcomes reported by the vendor case study were the creation of roughly 1,400 opportunities and six million dollars in pipeline attributed to the Metadata Campaigns program, reflecting the focus on marketing sourced pipeline and conversions.
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Buyer Intent: Companies Evaluating Metadata Campaigns
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