List of Microsoft Azure Pipelines Customers
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Since 2010, our global team of researchers has been studying Microsoft Azure Pipelines customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Microsoft Azure Pipelines for Apps Development from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Microsoft Azure Pipelines for Apps Development include: Manulife Financial, a Canada based Insurance organisation with 37000 employees and revenues of $53.29 billion, National Grid USA, a United States based Utilities organisation with 18177 employees and revenues of $15.20 billion, Motion, a United States based Retail organisation with 9200 employees and revenues of $9.00 billion, ABN AMRO Netherlands, a Netherlands based Banking and Financial Services organisation with 18295 employees and revenues of $7.00 billion, J. J. Keller & Associates, a United States based Retail organisation with 2400 employees and revenues of $265.0 million and many others.
Contact us if you need a completed and verified list of companies using Microsoft Azure Pipelines, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Microsoft Azure Pipelines customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ABN AMRO Netherlands | Banking and Financial Services | 18295 | $7.0B | Netherlands | Microsoft | Microsoft Azure Pipelines | Apps Development | 2023 | Capgemini |
In 2023, ABN AMRO Netherlands operationalized Microsoft Azure Pipelines as part of an Azure DevOps CI/CD strategy to deploy conversational agents that support customer-facing and employee chatbots. The work sits in the Apps Development category and is directly tied to agent delivery for Microsoft Copilot Studio across contact-center and internal IT and HR workflows in the Netherlands.
Microsoft Azure Pipelines was configured to provide continuous integration and continuous delivery for agent code and artifacts, using pipeline templates to standardize builds, automated testing, and environment promotion. The implementation included CI processes for voice and text handling components and pipeline-driven deployment of updated intent recognition models, aligning release processes with developer workflows.
The solution integrated Azure DevOps pipelines with Microsoft Copilot Studio to orchestrate agent provisioning and updates, and targeted operational scope includes contact-center operations and internal IT and HR service agents within ABN AMRO Netherlands. Capgemini served as the systems integrator for the rollout, coordinating pipeline configuration, environment staging, and release orchestration.
Governance changes emphasized CI/CD led release governance and synchronized change control between AI model updates and application deployments, enabling more frequent agent updates. The engagement with Capgemini reduced operational and maintenance costs, improved Dutch intent recognition and voice and text handling, and enabled faster time-to-market for agent updates and feature releases.
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J. J. Keller & Associates | Retail | 2400 | $265M | United States | Microsoft | Microsoft Azure Pipelines | Apps Development | 2021 | Split Software |
In 2021, J. J. Keller & Associates implemented Microsoft Azure Pipelines as part of an Apps Development effort to modernize CI/CD for its product development teams in the United States. The deployment paired Microsoft Azure Pipelines within Microsoft Azure DevOps with Split Software’s Feature Data Platform, aligning build and release orchestration with feature flagging and experimentation control.
The implementation configured Microsoft Azure Pipelines to run automated build, test, and deployment stages and to trigger feature rollouts managed by Split Software’s platform. Functional capabilities included continuous integration, continuous delivery, feature flag orchestration, and controlled experimentation workflows to support staged releases and rollback control.
Split Software served as the implementation partner, integrating its Feature Data Platform with Azure DevOps to enable controlled feature toggles across services and teams. Governance changes introduced release gating and experimentation governance within engineering and product operations, and the combined setup enabled more frequent, safer releases moving from quarterly to biweekly, with faster time-to-market and improved feature control and experimentation across teams.
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Manulife Financial | Insurance | 37000 | $53.3B | Canada | Microsoft | Microsoft Azure Pipelines | Apps Development | 2018 | n/a |
In 2018, Manulife Financial implemented Microsoft Azure Pipelines as part of an Apps Development initiative to automate build, test and deployment workflows. The implementation was tied to a broader modernization of Manulife's global valuation system on Microsoft Azure, with Azure DevOps tooling adopted to support actuarial and finance valuation processes across Canada and international operations. Microsoft Azure Pipelines was used to codify CI CD pipelines that orchestrated end to end delivery of valuation code and models.
Configuration focused on build pipelines, automated test execution and release pipelines to deploy computation workloads and application components. The deployment used pipeline templates and environment promotion patterns to ensure repeatable builds and consistent artifact handling for actuarial models and finance reporting code. Automation also covered scheduled pipeline runs to align with batch valuation cycles and compute orchestration for heavy processing jobs.
Integrations centered on embedding pipeline execution into actuarial and finance valuation workflows, and into regulatory and finance reporting pipelines. The implementation leveraged Azure hosted compute to scale for peak valuation demand, with Microsoft Azure Pipelines coordinating build artifacts and deployment of compute jobs across the global valuation environment. Operational coverage included actuarial and finance teams across Canada and international business units.
Governance and workflow changes standardized CI CD practices for developers working on valuation and reporting software, tightening release controls and test gating for regulatory deliverables. Developer workflows were streamlined through pipeline templates and consistent environment promotion, reducing manual handoffs between development, test and production stages. The approach supported repeatable audits and traceability for finance reporting pipelines.
The project shortened valuation runs from six days to two, improved scalability for peak compute needs, and streamlined developer workflows for regulatory and finance reporting through the use of Microsoft Azure Pipelines.
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Motion | Retail | 9200 | $9.0B | United States | Microsoft | Microsoft Azure Pipelines | Apps Development | 2019 | n/a |
In 2019, Motion implemented Microsoft Azure Pipelines as part of its Apps Development toolchain. Microsoft Azure Pipelines was used to centralize CI/CD for customer-facing Next.js React applications and supporting backend services, linking build, test, and deployment stages to a consistent delivery pipeline.
Implementation included pipeline definitions that automated container builds and artifact promotion, integrating Docker image builds and SonarQube quality gates into the CI process. The engineering team administered a SonarQube server using Podman and piloted organization-wide quality gates through Azure Pipelines to enforce static analysis and code quality checks across the IT organization.
Azure Pipelines supported build and deployment workflows for the customer-facing website rewrite to Next.js and React, the shared inventory service that provides real-time stock and estimated delivery, and B2B dashboard components that surfaced customer metrics using Chart.js. The deployment architecture centered on containerized application artifacts and orchestrated pipeline stages for staging and production delivery, aligning Apps Development with release engineering and developer experience improvements.
Governance and operational practices included bi-weekly collaborative DevEx meetings to refine pipeline templates, quality gate thresholds, and developer tooling, and documentation of AI tooling best practices using Codex CLI, Gemini CLI, and ClaudeCode for developer workflows. Project notes explicitly record outcomes including a 30 percent improvement in guest performance from the Next.js rewrite, increased visibility of customer metrics in B2B dashboards, and improved admin workflow capabilities for order editing and personalization.
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National Grid USA | Utilities | 18177 | $15.2B | United States | Microsoft | Microsoft Azure Pipelines | Apps Development | 2022 | n/a |
In 2022 National Grid USA implemented Microsoft Azure Pipelines as a core CI/CD capability within its Apps Development environment. From January 2023 to May 2024 Wipro Limited supplied an Azure DevOps Engineer who supported pipeline adoption, ongoing maintenance, and infrastructure automation work across the program.
The implementation combined Microsoft Azure Pipelines and Azure DevOps with infrastructure as code using Terraform, YAML pipeline definitions, and reusable pipeline templates. Functional modules implemented included Azure Key Vault for secret management, Azure Storage Account provisioning, PostgreSQL Flexible Databases for application data, and Azure App Gateway for application traffic management, with CI/CD orchestration defined in Azure Pipelines and Azure Repos or GitHub source control.
Architecturally the deployment was organized around Azure subscriptions and resource groups, with VNET design, subnets, and VNET peering used to enforce network segmentation for deployed resources. Operational tooling and developer workflows integrated VSCode, Git, PowerShell, Azure Cloud Shell, and pipeline troubleshooting handoffs to Application Development Teams and the Platform Team, including processing box requests and bug fix stories.
Governance and process changes focused on pipeline policy tasks, embedding security checks using Azure Security Scanner into CI/CD, and maintaining existing pipelines to support continuous delivery. The team implemented blue green deployment strategies and canary releases in Microsoft Azure Pipelines to enable zero downtime during critical updates and to streamline secure, policy driven application and infrastructure delivery within the Apps Development scope.
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