List of Microsoft Dynamics AX for Retail POS Customers
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Since 2010, our global team of researchers has been studying Microsoft Dynamics AX for Retail POS customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Microsoft Dynamics AX for Retail POS for Point Of Sale from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Microsoft Dynamics AX for Retail POS for Point Of Sale include: Aditya Birla Retail, a India based Retail organisation with 26965 employees and revenues of $1.66 billion, Tendam Retail, a Spain based Retail organisation with 10200 employees and revenues of $1.36 billion, Pharmaniaga Manufacturing, a Malaysia based Life Sciences organisation with 3400 employees and revenues of $1.10 billion, Kilcoy Global Foods, a Australia based Consumer Packaged Goods organisation with 4000 employees and revenues of $1.00 billion, Sally Salon Services, a United Kingdom based Retail organisation with 1430 employees and revenues of $214.0 million and many others.
Contact us if you need a completed and verified list of companies using Microsoft Dynamics AX for Retail POS, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Microsoft Dynamics AX for Retail POS customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aditya Birla Retail | Retail | 26965 | $1.7B | India | Microsoft | Microsoft Dynamics AX for Retail POS | Point Of Sale | 2019 | n/a |
In 2019 Aditya Birla Retail implemented Microsoft Dynamics AX for Retail POS, deploying Microsoft Dynamics AX for Retail POS to standardize store transaction processing across its retail footprint. The rollout targeted store point of sale operations and linked inventory control processes used by finance, store operations, and inventory audit teams across EBO stores, warehouses and factories.
Configuration focused on Point Of Sale functional capabilities including transaction capture, sales reconciliation, inventory adjustments and offline to online synchronization consistent with a retail POS application. The implementation included user acceptance testing and configuration of controls to support monthly, quarterly and yearly financial closings and general ledger reconciliations performed by the controllership team.
Integrations were coordinated with SAP S4 HANA for select finance and backend processes, and with inventory reporting workflows that supported stock in transit reporting and clearances. The project work involved cross functional coordination with IT, brand teams and external auditors, and the Microsoft Dynamics AX for Retail POS implementation was executed alongside SAP S4 HANA related front end efforts as part of the broader retail systems landscape.
Governance and process changes were formalized through standard operating procedures, internal stock audit processes and audit coordination with external firms EY and Deloitte, with periodic reconciliation of inventory to book balances. Finance and inventory teams led ongoing controls, UAT validation and process automation efforts to embed the POS platform into regular month end and audit workflows.
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Duty Free Philippines | Retail | 900 | $103M | Philippines | Microsoft | Microsoft Dynamics AX for Retail POS | Point Of Sale | 2016 | Hitachi Systems |
In 2016, Duty Free Philippines implemented Microsoft Dynamics AX for Retail POS. The deployment was delivered with Hitachi Solutions Philippines Corporation to provide an Enterprise Retail Solution for Duty Free Philippines, the country’s top luxury travel retailer, targeting consolidation of retail operations across more than 18 stores nationwide and support for approximately 900 employees.
Microsoft Dynamics AX for Retail POS was configured with core Point Of Sale functionality tailored to duty free operations, along with inventory management and replenishment, procurement, financial management, and human resources modules. The implementation leveraged the flexible Microsoft Dynamics AX architecture to enable phased adoption, allowing the retailer to deploy the full ERP retail suite or selected components according to business priorities, and to standardize transactional and master data models.
The program emphasized an end-to-end platform where purpose-built components work together to reduce multi-platform complexity, enabling real-time transaction capture at store-level POS, centralized inventory visibility for replenishment planning, integrated procure-to-pay workflows for local and international vendors, and consolidated financial and payroll posting. Operational coverage spanned store POS terminals, centralized inventory and procurement functions, and corporate finance and HR systems across the Philippines, providing cohesive data flow from sourcing to sales reporting.
Governance focused on adopting global best practices and a formal change management approach to standardize processes and simplify previously fragmented workflows. Duty Free Philippines expected to streamline and standardize business processes and improve day-to-day operations by centralizing retail transaction processing and enterprise functions into Microsoft Dynamics AX for Retail POS, with Hitachi Solutions Philippines Corporation collaborating with internal IT and business teams to configure and roll out the solution.
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Kilcoy Global Foods | Consumer Packaged Goods | 4000 | $1.0B | Australia | Microsoft | Microsoft Dynamics AX for Retail POS | Point Of Sale | 2019 | n/a |
In 2019 Kilcoy Global Foods deployed Microsoft Dynamics AX for Retail POS to support Point Of Sale operations across its Australian operations, placing the application at the center of cashier and transaction workflows. Kilcoy Global Foods Microsoft Dynamics AX for Retail POS Point Of Sale supported day to day interactions with Finance, Sales and the Import/Export Documentation team, with an Admin Assistant using the system between 2019 and 2021 to execute transactional and procurement tasks.
The implementation emphasized retail transaction processing and procurement support, with Microsoft Dynamics AX for Retail POS used to raise purchase orders in the system and to record receipt of supplies. The environment supported high volume data entry, register level sales transactions, inventory receiving records and routine documentation workflows, reflecting standard Point Of Sale capabilities for sales capture and stock movement tracking.
Operational coverage included office operations, finance transaction recording and sales documentation workflows, extending to coordination of site visits for contractors and management of office equipment and supplies. Governance and process controls were organized around documentation and traceability, with the team coordinating archiving and recall procedures for audits and ensuring records were managed in line with organizational policies and legal requirements.
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Pharmaniaga Manufacturing | Life Sciences | 3400 | $1.1B | Malaysia | Microsoft | Microsoft Dynamics AX for Retail POS | Point Of Sale | 2018 | n/a |
In 2018 Pharmaniaga Manufacturing migrated Xilnex POS to Microsoft Dynamics AX for Retail POS. Pharmaniaga Manufacturing implemented Microsoft Dynamics AX for Retail POS as its Point Of Sale solution to consolidate retail transaction processing and core ERP functions across its pharmacy operations.
The deployment consolidated retail POS front ends at Royale Pharmacy sites with Microsoft Dynamics AX serving as the central ERP backbone, supporting Point Of Sale capabilities including transaction processing, cashier workflows, inventory visibility, pricing and promotions configuration, and centralized product master management. Configuration work focused on aligning retail workflows with AX retail and inventory settings, and on defining cashier roles and tender handling within the Microsoft Dynamics AX for Retail POS environment.
Sales transactions were integrated into Dynamics AX inventory and financial modules to align retail receipts with back office inventory control and accounting records. Operational coverage targeted Pharmaniaga's pharmacy retail operations in Malaysia, with internal IT staff retaining system administration and first line support responsibilities following the migration.
Governance was managed by an internal migration project team led by the system administrator who previously operated Xilnex POS, the same administrator responsible for identifying system issues and driving the migration effort. The project team handled configuration, user role provisioning, cutover planning, and process changes required to move retail points of sale into the Microsoft Dynamics AX for Retail POS platform.
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Sally Salon Services | Retail | 1430 | $214M | United Kingdom | Microsoft | Microsoft Dynamics AX for Retail POS | Point Of Sale | 2014 | HSO |
In 2014, Sally Salon Services implemented Microsoft Dynamics AX for Retail POS, deploying a Point Of Sale application to support retail store sales operations across its UK estate. HSO served as the SI/VAR for the initiative, with program workstreams aligning POS rollout, a central Microsoft Dynamics AX ERP solution and supporting infrastructure changes.
The implementation encompassed retail POS configuration and the central ERP components of Microsoft Dynamics AX for Retail POS, alongside infrastructure modules for backup, high availability and disaster recovery. Server virtualization and an enterprise UK infrastructure monitoring system were configured to support fault detection and system health monitoring, while Active Directory administration was extended to cover access and identity management for POS and server applications.
Operational deployment included head office systems and distributed store POS endpoints, with virtualized server architecture and HA/DR design to maintain continuity for transaction processing. Integrations were executed between the retail POS instances and the central Microsoft Dynamics AX ERP instance, and the program required coordination with server applications and network hardware to ensure end-to-end transaction flows and monitoring coverage.
Governance activities focused on detailed documentation, support handover guides, and identification of training requirements to upskill operations teams and store staff. The Infrastructure Support Analyst role owned escalated incident management, coordinating investigation, data gathering and prioritization, and worked with HSO and third-party vendors for quotations, purchases and ongoing support relationships.
Operational controls emphasized continual service improvement and proactive monitoring for system health, with formalized escalation paths so higher impact tickets were progressed to resolution by the senior IT team. Vendor relationships were cultivated to act as extended support for the retail POS and infrastructure footprint, and documentation and training materials were delivered as part of rollout and support handover.
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Retail | 10200 | $1.4B | Spain | Microsoft | Microsoft Dynamics AX for Retail POS | Point Of Sale | 2014 | Avanade |
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Buyer Intent: Companies Evaluating Microsoft Dynamics AX for Retail POS
- Sapot Systems, a United States based Professional Services organization with 80 Employees
- Red Cross Hospital of Cordoba, a Spain based Healthcare company with 50 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
| Sapot Systems | Professional Services | 80 | $12M | United States | 2025-08-06 | |
| Red Cross Hospital of Cordoba | Healthcare | 50 | $5M | Spain | 2025-03-12 |