List of Microsoft Dynamics RMS Customers
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Since 2010, our global team of researchers has been studying Microsoft Dynamics RMS customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Microsoft Dynamics RMS for Retail Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Microsoft Dynamics RMS for Retail Management include: Jashanmal National Company LLC, a United Arab Emirates based Retail organisation with 10000 employees and revenues of $5.00 billion, Emma Bridgewater, a United Kingdom based Retail organisation with 350 employees and revenues of $100.0 million, Taylor Shellfish Company, a United States based Consumer Packaged Goods organisation with 350 employees and revenues of $40.0 million, Frankford Candy, a United States based Manufacturing organisation with 200 employees and revenues of $20.0 million and many others.
Contact us if you need a completed and verified list of companies using Microsoft Dynamics RMS, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Microsoft Dynamics RMS customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Emma Bridgewater | Retail | 350 | $100M | United Kingdom | Microsoft | Microsoft Dynamics RMS | Retail Management | 2011 | n/a |
In 2011, Emma Bridgewater implemented Microsoft Dynamics RMS as a core Retail Management solution across its retail estate. The Microsoft Dynamics RMS deployment delivered point of sale capabilities and retail transactional processing to retail stores and merchandising teams across eight UK locations, and the program was led by an IT Manager supported by a four person IT specialist team as part of a Board-aligned technology roadmap.
The implementation configured Microsoft Dynamics RMS to support EPoS operations, inventory management and merchandising workflows, while modernizing supply chain processes from production planning through despatch. The project introduced barcode-driven inventory controls and QA data capture to standardize stock accuracy and goods handling across store and warehouse operations.
Integrations implemented alongside Microsoft Dynamics RMS included EDI capabilities for trading partner communications, a Bends SaaS platform for supply chain services, and QlikView reporting for operational analytics. The RMS workstream was coordinated with upgrades and integrations across CRM, ERP, Unified Comms and e-commerce systems, and it ran in an environment that combined cloud-based services and multiple outsourced providers to extend operational coverage to B2C websites and online order fulfillment.
Governance for the rollout emphasized stakeholder requirements gathering, translation of business needs into a technology strategy, and phased execution managed by the internal IT team. Outcomes explicitly reported included optimized infrastructure costs, improved customer experience and online presence, and enhanced performance visibility through management reporting and Board-level dashboards.
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Frankford Candy | Manufacturing | 200 | $20M | United States | Microsoft | Microsoft Dynamics RMS | Retail Management | 2010 | n/a |
In 2010, Frankford Candy implemented Microsoft Dynamics RMS in a Retail Management deployment. The upgrade program encompassed three primary tasks: upgrading to the latest version of Microsoft Dynamics AX, integrating with new EDI software, and conducting a detailed functional test.
RSM executed the technical work including preparing the code base for compatibility and performing the upgrade, leveraging the solution's unique layered architecture to accelerate the process. The layered architecture enabled separation of customizations from core application code, allowing RSM to perform the upgrade quickly and in a fraction of the time it took to initially implement Microsoft Dynamics 3.0. Technical activities included code remediation, version compatibility testing, and configuration alignment with Retail Management workflows in Microsoft Dynamics RMS.
Integration efforts centered on new EDI software to support electronic trading partner interfaces and order flows, impacting order to cash and inventory reconciliation processes. Functional testing validated transactional processes across point of sale, order management, and fulfillment workflows consistent with Retail Management terminology. Test scripts were used to certify EDI document exchanges and transactional handling before production cutover.
Project governance followed the five phase Microsoft Dynamics Sure Step methodology, with RSM executing Assessment, Analysis and design, and Development phases to define costs, timelines, project plans and required changes. Frankford Candy and RSM collaborated on detailed designs and cost estimates, and RSM performed the upgrade and functional readiness activities. The engagement emphasized configuration control, structured testing cycles, and code base layer management to minimize disruption during rollout.
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Jashanmal National Company LLC | Retail | 10000 | $5.0B | United Arab Emirates | Microsoft | Microsoft Dynamics RMS | Retail Management | 2017 | n/a |
In 2017, Jashanmal National Company LLC implemented Microsoft Dynamics RMS as its Retail Management platform. The IT Retail Operations team led and directed partner solution providers to develop software programs on Microsoft Dynamics RMS using VB and SQL Server technologies, and ensured all development aligned with the organization’s program specifications and standard practices.
The implementation emphasized core Retail Management capabilities, including point of sale customization, inventory control and master data management, pricing and promotions configuration, and operational reporting. Microsoft Dynamics RMS was extended with custom VB modules to encode store-level business rules and transaction workflows, while SQL Server functioned as the central transactional and analytic store.
Development work was governed by internal compliance requirements, with IT Retail Operations accountable for code governance, change control, testing regimes and release packaging. The program specified operational handover procedures to store IT teams and retail operations stakeholders, and mandated adherence to organizational policies throughout development and rollout.
Integrations were implemented through SQL Server based interfaces and the bespoke VB programs developed for Microsoft Dynamics RMS, supporting data flows between RMS transactions and internal retail processes. The implementation narrative centers on IT led application development, governance alignment, and operationalization of Retail Management functionality within the retail organization.
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Consumer Packaged Goods | 350 | $40M | United States | Microsoft | Microsoft Dynamics RMS | Retail Management | 2010 | n/a |
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