List of Microsoft X++ Customers
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United States
Since 2010, our global team of researchers has been studying Microsoft X++ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Microsoft X++ for Apps Development from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Microsoft X++ for Apps Development include: A. Duda & Sons, Inc, a United States based Consumer Packaged Goods organisation with 1000 employees and revenues of $520.0 million, Merrick Pet Care, Inc, a United States based Consumer Packaged Goods organisation with 620 employees and revenues of $485.0 million, Bush Brothers & Company, a United States based Consumer Packaged Goods organisation with 800 employees and revenues of $240.0 million, Bay State Milling, a United States based Consumer Packaged Goods organisation with 400 employees and revenues of $150.0 million, Nicholas and Company, a United States based Distribution organisation with 820 employees and revenues of $125.0 million and many others.
Contact us if you need a completed and verified list of companies using Microsoft X++, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Microsoft X++ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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A. Duda & Sons, Inc | Consumer Packaged Goods | 1000 | $520M | United States | Microsoft | Microsoft X++ | Apps Development | 2014 | n/a |
In 2014, A. Duda & Sons, Inc implemented Microsoft X++ for Apps Development to organize a dedicated software development capability supporting Duda software applications. The initiative established hiring, leadership, recognition, and retention practices designed to align engineering team performance with the DUDA mission, core values and corporate strategy, while providing ongoing feedback, coaching and growth opportunities.
Engineering work centered on enhancing and customizing Microsoft X++ to enable REST API calls from Dynamics AX to external systems, and on developing a REST client application using the .NET Framework. Functional workstreams included API client development, integration adapter configuration, and error and exception handling workflows to support bidirectional data exchange between Dynamics AX and third party applications.
Integration scope explicitly included Dynamics AX as the source application and multiple third party applications using different integration methodologies, with solutions implemented at the application layer and via .NET based client services. Operational coverage emphasized software application support and high priority customer issue remediation across business units, with the REST client and integration adapters serving as the integration backbone.
Delivery and governance adopted Agile methodology to create an efficient software development process, incorporating sprint cycles, backlog management and continuous support handoffs for priority incidents. Team governance reinforced performance management tied to business unit goals and included structured coaching, recognition and retention activities to sustain the Apps Development capability.
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Bay State Milling | Consumer Packaged Goods | 400 | $150M | United States | Microsoft | Microsoft X++ | Apps Development | 2015 | n/a |
In 2015, Bay State Milling implemented Microsoft X++ in its Apps Development environment to centralize and manage custom development for Microsoft Dynamics AX. The company’s internal development team managed the implementation and ongoing X++ development work, using Team Foundation Server for source control and development lifecycle coordination.
Work focused on X++ customizations of Dynamics AX including extension of business logic, customization of user forms and reports, and automation of batch processes typical to ERP customization. Team Foundation Server was used for code versioning, work item tracking, and build automation to support repeatable X++ deployments and coordinated releases.
Integrations were explicitly part of the program, with interfaces built between Dynamics AX and third party software, plus reporting and analytics tools to enable data exchange and consolidated reporting. The implementation covered ERP operations and IT development functions, aligning X++ development, integration points, and analytics stakeholders around a common codebase and deployment cadence.
Governance relied on TFS driven workflows to enforce change control, code review and branching strategies for X++ customizations, and to gate releases through staged deployment processes coordinated with operations. The narrative centers on Microsoft X++, Apps Development, Dynamics AX customization and TFS based governance as the core implementation signals.
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Bush Brothers & Company | Consumer Packaged Goods | 800 | $240M | United States | Microsoft | Microsoft X++ | Apps Development | 2015 | n/a |
In 2015 Bush Brothers & Company implemented Microsoft X++ as part of its Apps Development practice to support its Dynamics AX 2012R3 environment. The engagement focused on technical maintenance and lifecycle management of production, development, and test instances to sustain core ERP application operations.
The implementation scope centered on operational support rather than large bespoke module deployments, with responsibilities including troubleshooting incidents, installing patches and cumulative updates, performing code merges, and coordinating testing cycles across environments. Microsoft X++ was used for minor application development and customization, and SQL development work was performed to support data fixes and performance tuning, while performance troubleshooting addressed both application and database layers.
Operational integrations and governance included active management of relationships with ISV partners and direct coordination with Microsoft to maintain platform health, reflecting a hybrid support model between internal IT and external vendors. Governance practices emphasized controlled code merges, structured testing coordination across development and QA teams, and scheduled patch management to keep Dynamics AX 2012R3 operational, with the primary business functions impacted being IT operations, application development, and quality assurance.
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Consumer Packaged Goods | 620 | $485M | United States | Microsoft | Microsoft X++ | Apps Development | 2018 | n/a |
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Distribution | 820 | $125M | United States | Microsoft | Microsoft X++ | Apps Development | 2016 | n/a |
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Buyer Intent: Companies Evaluating Microsoft X++
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