List of Microsoft X++ Customers
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United States
Since 2010, our global team of researchers has been studying Microsoft X++ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Microsoft X++ for Apps Development from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Microsoft X++ for Apps Development include: A. Duda & Sons, Inc, a United States based Consumer Packaged Goods organisation with 1000 employees and revenues of $520.0 million, Merrick Pet Care, Inc, a United States based Consumer Packaged Goods organisation with 620 employees and revenues of $485.0 million, Bush Brothers & Company, a United States based Consumer Packaged Goods organisation with 800 employees and revenues of $240.0 million, Bay State Milling, a United States based Consumer Packaged Goods organisation with 400 employees and revenues of $150.0 million, Nicholas and Company, a United States based Distribution organisation with 820 employees and revenues of $125.0 million and many others.
Contact us if you need a completed and verified list of companies using Microsoft X++, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Microsoft X++ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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A. Duda & Sons, Inc | Consumer Packaged Goods | 1000 | $520M | United States | Microsoft | Microsoft X++ | Apps Development | 2014 | n/a |
In 2014, A. Duda & Sons, Inc implemented Microsoft X++ for Apps Development to organize a dedicated software development capability supporting Duda software applications. The initiative established hiring, leadership, recognition, and retention practices designed to align engineering team performance with the DUDA mission, core values and corporate strategy, while providing ongoing feedback, coaching and growth opportunities.
Engineering work centered on enhancing and customizing Microsoft X++ to enable REST API calls from Dynamics AX to external systems, and on developing a REST client application using the .NET Framework. Functional workstreams included API client development, integration adapter configuration, and error and exception handling workflows to support bidirectional data exchange between Dynamics AX and third party applications.
Integration scope explicitly included Dynamics AX as the source application and multiple third party applications using different integration methodologies, with solutions implemented at the application layer and via .NET based client services. Operational coverage emphasized software application support and high priority customer issue remediation across business units, with the REST client and integration adapters serving as the integration backbone.
Delivery and governance adopted Agile methodology to create an efficient software development process, incorporating sprint cycles, backlog management and continuous support handoffs for priority incidents. Team governance reinforced performance management tied to business unit goals and included structured coaching, recognition and retention activities to sustain the Apps Development capability.
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Bay State Milling | Consumer Packaged Goods | 400 | $150M | United States | Microsoft | Microsoft X++ | Apps Development | 2015 | n/a |
In 2015, Bay State Milling implemented Microsoft X++ in its Apps Development environment to centralize and manage custom development for Microsoft Dynamics AX. The company’s internal development team managed the implementation and ongoing X++ development work, using Team Foundation Server for source control and development lifecycle coordination.
Work focused on X++ customizations of Dynamics AX including extension of business logic, customization of user forms and reports, and automation of batch processes typical to ERP customization. Team Foundation Server was used for code versioning, work item tracking, and build automation to support repeatable X++ deployments and coordinated releases.
Integrations were explicitly part of the program, with interfaces built between Dynamics AX and third party software, plus reporting and analytics tools to enable data exchange and consolidated reporting. The implementation covered ERP operations and IT development functions, aligning X++ development, integration points, and analytics stakeholders around a common codebase and deployment cadence.
Governance relied on TFS driven workflows to enforce change control, code review and branching strategies for X++ customizations, and to gate releases through staged deployment processes coordinated with operations. The narrative centers on Microsoft X++, Apps Development, Dynamics AX customization and TFS based governance as the core implementation signals.
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Bush Brothers & Company | Consumer Packaged Goods | 800 | $240M | United States | Microsoft | Microsoft X++ | Apps Development | 2015 | n/a |
In 2015 Bush Brothers & Company implemented Microsoft X++ as part of its Apps Development practice to support its Dynamics AX 2012R3 environment. The engagement focused on technical maintenance and lifecycle management of production, development, and test instances to sustain core ERP application operations.
The implementation scope centered on operational support rather than large bespoke module deployments, with responsibilities including troubleshooting incidents, installing patches and cumulative updates, performing code merges, and coordinating testing cycles across environments. Microsoft X++ was used for minor application development and customization, and SQL development work was performed to support data fixes and performance tuning, while performance troubleshooting addressed both application and database layers.
Operational integrations and governance included active management of relationships with ISV partners and direct coordination with Microsoft to maintain platform health, reflecting a hybrid support model between internal IT and external vendors. Governance practices emphasized controlled code merges, structured testing coordination across development and QA teams, and scheduled patch management to keep Dynamics AX 2012R3 operational, with the primary business functions impacted being IT operations, application development, and quality assurance.
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Merrick Pet Care, Inc | Consumer Packaged Goods | 620 | $485M | United States | Microsoft | Microsoft X++ | Apps Development | 2018 | n/a |
In 2018, Merrick Pet Care, Inc implemented Microsoft X++ as part of an Apps Development initiative to centralize reporting and workflow automation across supply chain and finance functions. The engagement centered on building reporting and workflow capabilities using Microsoft Power Platform components including Power BI, Power Automate, and Power Apps, while authoring X++ code to extend transactional logic inside Dynamics 365 F&O and Dynamics AX 2012.
The implementation delivered modular reporting artifacts and automated flows, with explicit workstreams for report design, ETL validation, and UI visualization. Functional modules included interactive Power BI dashboards with story-driven visuals and KPIs, Power Automate workflows for scheduled refresh and exception handling, and Power Apps interfaces for operational input, alongside X++ development to support ERP-level business logic and data exposure.
Integrations were implemented against SQL Server for source data, Excel Pivot Tables for validation and reconciliation, and the companys Dynamics 365 F&O and Dynamics AX 2012 ERP instances for transactional feeds and custom extensions. Operational scope covered Inventory, Shipments, Forecasting, Quality, Sales, Finance, and Leadership teams, with report ownership and delivery mapped to these business functions for end user consumption.
Governance followed an agile software delivery methodology, with source control managed through SourceTree and an ongoing cadence of incremental releases. The program included scheduled end user training sessions, company wide Power BI rollout training, continuous dashboard and flow maintenance based on feedback, and operational monitoring of report refreshes and failure handling to sustain the Apps Development environment.
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Nicholas and Company | Distribution | 820 | $125M | United States | Microsoft | Microsoft X++ | Apps Development | 2016 | n/a |
In 2016 Nicholas and Company implemented Microsoft X++ as part of an Apps Development initiative to extend Microsoft Dynamics AX for distribution operations. The engagement focused on in-house application development using Microsoft X++ to add and enhance core ERP functionality for order management and warehouse operations.
Development work included customization of the warehouse management add on WAX, enhancement of existing Microsoft Dynamics AX modules, and the creation of new Windows and web artifacts. A Windows OCR sales order application was built and integrated with Microsoft Dynamics AX to improve the efficiency and accuracy of sales order entry. A sales bid tool was developed and integrated with Microsoft Dynamics AX to streamline customer bid workflows and improve bid accuracy. A set of HTML pages, Microsoft SQL Server processes, and automated email alerts were implemented to surface possible data and performance issues to the business.
Integrations were explicit and platform-centric, implemented against Microsoft Dynamics AX and Microsoft SQL Server, with the OCR and bid tools communicating directly with AX transactional tables and business logic using X++ extensions. Operational coverage targeted sales and warehouse functional areas within the distribution business, aligning order entry, bidding, and warehouse movement processes with AX master data and transactions.
Governance and process changes emphasized embedding validation and alerting into transactional workflows, shifting manual checks into automated OCR validation and system generated alerts. Outcomes explicitly stated by the project included improved efficiency and accuracy in sales order entry and more streamlined, accurate bid processes, along with proactive notifications for potential data and performance issues. The work reflects ongoing Apps Development using Microsoft X++ to maintain and evolve Microsoft Dynamics AX capabilities for Nicholas and Company.
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Buyer Intent: Companies Evaluating Microsoft X++
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