List of MoEngage Customer Insights Customers
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Since 2010, our global team of researchers has been studying MoEngage Customer Insights customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MoEngage Customer Insights for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MoEngage Customer Insights for Customer Analytics include: Policybazaar.com, a India based Insurance organisation with 13000 employees and revenues of $3.31 billion, Adda247, a India based Education organisation with 1200 employees and revenues of $280.0 million, Vedantu, a India based Education organisation with 1181 employees and revenues of $24.0 million and many others.
Contact us if you need a completed and verified list of companies using MoEngage Customer Insights, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MoEngage Customer Insights customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adda247 | Education | 1200 | $280M | India | MoEngage | MoEngage Customer Insights | Customer Analytics | 2023 | n/a |
In 2023, Adda247 implemented MoEngage Customer Insights to automate daily customer-behavior analysis. MoEngage Customer Insights is a Customer Analytics application that Adda247 used to provide analytics-led personalization and decision support for marketing, product and reactivation campaign teams in India.
The deployment automated daily behavioral analysis pipelines and delivered custom dashboards and segmentation views for campaign orchestration, product usage analysis and reactivation targeting. Functional capabilities implemented included automated customer-behavior reports, dashboarding for campaign and product teams, and analytics workflows to drive personalization and audience selection. The implementation reduced manual analysis by ~90% and produced a reported 72% reduction in manual campaign work.
Operational rollout centralized analytics outputs for marketing operations, product analytics and CRM reactivation workflows, shifting routine reporting into automated dashboard consumption and scheduled analytics outputs. Governance focused on using MoEngage Customer Insights as the authoritative source for campaign lists and personalization signals, enabling consistent, analytics-driven campaign execution across the named business functions.
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Policybazaar.com | Insurance | 13000 | $3.3B | India | MoEngage | MoEngage Customer Insights | Customer Analytics | 2021 | n/a |
In 2021, Policybazaar.com implemented MoEngage Customer Insights as part of its Customer Analytics capabilities to support CRM and engagement focused on retention and policy renewals. The initiative targeted India-based retention and renewal workflows within Policybazaar.com's customer engagement function, emphasizing proactive outreach and campaign orchestration for policy lifecycle events.
The implementation leveraged MoEngage analytics and Flows orchestration to construct proactive, segmented engagement journeys, using MoEngage Customer Insights to centralize user profiles, event analytics, and segmentation logic. Configuration work concentrated on audience segmentation, event driven triggers, push notification templating, and automated renewal outreach sequences to operationalize recurring campaigns and lifecycle messaging.
Operational coverage spanned Policybazaar.com marketing and CRM teams responsible for retention and renewals, with MoEngage Customer Insights driving campaign orchestration and delivery channels primarily for push notifications. The deployment emphasized orchestrated Flows over ad hoc messaging, aligning analytics signals to renewal eligibility and engagement scoring used by business users.
Governance and process changes included standardizing segmented journey templates and centralizing orchestration to create repeatable renewal workflows and consistent messaging. Outcomes reported by Policybazaar.com after adoption included push delivery rates up to 86% and a strong APE uplift following use of MoEngage analytics and Flows.
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Vedantu | Education | 1181 | $24M | India | MoEngage | MoEngage Customer Insights | Customer Analytics | 2020 | n/a |
In 2020, Vedantu implemented MoEngage Customer Insights as a Customer Analytics platform. The deployment centralized analytics and engagement for product and marketing teams within the India-based education company, creating a single pane for behavior-driven engagement and cohort analysis.
The implementation used MoEngage Customer Insights to create real-time cohorts, conduct funnel analysis, and execute action-triggered campaigns, aligning customer segmentation with lifecycle orchestration. These functional capabilities were configured to identify drop-off points in student journeys and to trigger targeted campaigns aimed at improving engagement and retention.
Operational coverage emphasized product and marketing functions, with the platform serving as the primary analytics and engagement engine to reduce funnel drop-offs and increase campaign click through rates and retention. The deployment consolidated campaign orchestration and analytics workflows, enabling teams to iterate on funnels and cohort definitions in near real time.
Vedantu reported outcomes associated with the implementation, including 3x daily active users and approximately 65 percent topline growth, alongside improved campaign CTRs and higher retention. MoEngage Customer Insights provided the analytics and engagement link that underpinned these reported gains.
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