List of Morningstar Direct Customers
Morningstar
22 West Washington Street,
Chicago, 60602, IL,
United States
Chicago, 60602, IL,
United States
1 312-696-6000
Banking and Financial Services
11115
$2.3B
Since 2010, our global team of researchers has been studying Morningstar Direct customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Morningstar Direct for Portfolio and Investment Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Morningstar Direct for Portfolio and Investment Management include: Northern Trust, a United States based Banking and Financial Services organisation with 23000 employees and revenues of $6.77 billion, BMO Nesbitt Burns, a Canada based Banking and Financial Services organisation with 2000 employees and revenues of $3.24 billion, AXA Investment Managers, a France based Banking and Financial Services organisation with 2500 employees and revenues of $1.69 billion, Amundi, a France based Banking and Financial Services organisation with 5300 employees and revenues of $1.45 billion, Aviva Investors, a United Kingdom based Banking and Financial Services organisation with 1000 employees and revenues of $346.0 million and many others.
Contact us if you need a completed and verified list of companies using Morningstar Direct, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Amundi | Banking and Financial Services | 5300 | $1.4B | France | Morningstar | Morningstar Direct | Portfolio and Investment Management | 2011 | n/a |
In 2011 Amundi deployed Morningstar Direct to support Amundi Asset Management’s Impact Investing fund management activities in Paris, aligning analytics and product management with the Portfolio and Investment Management function. Morningstar Direct was provisioned as a centralized analytics and portfolio reporting environment to support fund of funds construction and ongoing monitoring for named mutual funds including Danone Communities, Amundi AFD Avenirs Durable, Solidarité Amundi, and Hymnos.
The implementation emphasized portfolio analytics, performance measurement, attribution, manager research and screening capabilities native to Morningstar Direct, enabling the Impact Investing team to analyze unlisted social enterprises and construct diversified funds of funds. Configuration work focused on instrument and holding consolidation, standardized reporting templates for client presentations, and portfolio-level ranking and comparative views used by portfolio managers and product specialists.
Operational coverage included fund management, product development, client reporting and commercial presentations to employee saving funds, individuals, HNWI and institutional distributors, reflecting the customer segments cited by the Head of Impact Investing Fund Management Team. Morningstar Direct was used to track Morningstar ranking status as part of a governance threshold, specifically a Q2 minimum for each fund regarding Morningstar ranking, embedding ranking monitoring into regular review workflows.
Governance and process changes centered on establishing a new expertise within the team, formalizing portfolio review and client presentation processes, and using Morningstar Direct outputs to support team management, rigor and client relationship activities. The deployment connected analytics and reporting practices directly to product creation, fund oversight and external communication without naming additional integration partners.
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Aviva Investors | Banking and Financial Services | 1000 | $346M | United Kingdom | Morningstar | Morningstar Direct | Portfolio and Investment Management | 2020 | n/a |
In 2020, Aviva Investors implemented Morningstar Direct. Morningstar Direct is a Portfolio and Investment Management application provisioned to support front office research and portfolio analytics across the asset manager.
The deployment was delivered into the existing Citrix and VDI estate, with Linux and Windows Server 2012 and 2016 infrastructure components managed by internal operations. Authentication was handled via Active Directory and network services such as DHCP, DNS and TCP routing were part of the onboarding scope, alongside capacity planning, security configuration, installation workflows and documentation.
Functional scope emphasized Portfolio and Investment Management capabilities, including portfolio analytics, performance reporting and investment research workflows consistent with Morningstar Direct, and the application supported front office Fixed Income, Credit and Equity trading teams through trade life cycle activity. Morningstar Direct was configured and upgraded under trade floor application specialist processes to align with trading desk requirements and operational standards.
Operationally the implementation ran alongside a broad market data and trading stack including BlackRock Aladdin, Bloomberg, Refinitiv Eikon, MarketAxess and TradeWeb, with support processes covering FIX 4.2 troubleshooting, vendor joint troubleshooting and cross-site escalation to Chicago and Singapore support centers. Governance focused on onboarding and upgrade procedures, documented operational runbooks, capacity and security controls, and server and network administration to sustain Morningstar Direct within the enterprise application portfolio.
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AXA Investment Managers | Banking and Financial Services | 2500 | $1.7B | France | Morningstar | Morningstar Direct | Portfolio and Investment Management | 2016 | n/a |
In 2016, AXA Investment Managers implemented Morningstar Direct as part of its Portfolio and Investment Management toolkit. Morningstar Direct was adopted to centralize fund analysis, performance and risk analytics, holdings and portfolio allocation analysis, and peer group selection workflows.
The deployment focused on analytics and research modules within Morningstar Direct, configured to support mutual fund research, competitor benchmarking, and thematic product analysis such as absolute return, total return, inflation, smartbeta and factor strategies referenced by product teams. The application supported data extraction and scripting workflows, aligning with in-house coding and tool development practices used by AXA IM's product intelligence team. Morningstar Direct was used to instrument market research inputs feeding product development pipelines.
Operationally Morningstar Direct was used alongside Bloomberg, Broadridge Lipper, Mercer Insight, and eVestment in AXA IM's research stack, without implying formal system integrations. The user base included product development and intelligence teams, members of the Product and Seed Committee, Management Board stakeholders, sales teams, product specialists, RFP teams, portfolio managers, and top management. The solution underpinned Portfolio and Investment Management activities across product strategy, distribution planning, and competitive analysis workflows.
Governance used Morningstar Direct outputs to inform committee decision making and to prioritize product innovations and distribution strategies, including active ETF and retail strategies. The tool supported fund analysis workflows that were explicitly applied to organic growth activities, M&A screening and peer group selection as cited by product intelligence personnel. Ongoing use included monitoring and developing analytical tools, and participation in digital initiatives to improve AXA IM business line activities.
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BMO Nesbitt Burns | Banking and Financial Services | 2000 | $3.2B | Canada | Morningstar | Morningstar Direct | Portfolio and Investment Management | 2019 | n/a |
In 2019, BMO Nesbitt Burns implemented Morningstar Direct for Portfolio and Investment Management to support portfolio analysis, manager reporting, and advisor-facing presentations. The deployment centered on using Morningstar Direct as a centralized extraction and reporting layer for advisor analytics and manager performance summaries.
Configuration work included building templates and lists inside Morningstar Direct for standardized data extraction and presentation generation, and designing a user form to add approved funds into the platform to enforce fund inclusion governance. Automation and data-cleaning capabilities were implemented through macros and VBA routines, along with a redesigned holdings analysis process that allowed monthly runs instead of quarterly processing.
Integrations were explicitly implemented with Bloomberg for quarterly processing to improve data accuracy and efficiency, and with internal SQL-based workflows to generate firmwide updates on client holdings for management. Operational coverage extended across investment teams, advisors, and the central portfolio analytics function, with artifacts and templates used for advisor presentations and quarterly manager summaries.
Governance and workflow changes accompanied the technical work, with the platform supporting semi-annual due diligence meetings with investment managers and biennial due diligence on subadvisors, plus quarterly summary reporting for highlighted managers. The user form and structured templates helped formalize fund approval and holdings reporting workflows.
Documented outcomes from these initiatives included increased processing efficiency and data accuracy through Bloomberg integration, the creation of a spreadsheet to analyze portfolio overlap and reduce capital gains exposure for advisors, and the shift to monthly holdings analysis enabled by the new VBA process.
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Northern Trust | Banking and Financial Services | 23000 | $6.8B | United States | Morningstar | Morningstar Direct | Portfolio and Investment Management | 2018 | n/a |
In 2018, Northern Trust implemented Morningstar Direct for Portfolio and Investment Management. The deployment centralized analytics and portfolio research workflows within Northern Trust Asset Management, supporting multi asset exposure, global asset allocation and quantitative factor based investing.
Morningstar Direct was configured as the primary analytics engine for holdings based analysis, returns and performance attribution, multi factor analysis, portfolio stress testing and portfolio optimization. Functional capabilities implemented included maintenance of manager of manager investment tracking and warning systems, applied research tooling, and support for Fama French portfolio construction and factor based attribution.
The implementation operated alongside MSCI BarraOne, Wilshire Atlas and Zephyr StyleAdvisor, with data consolidation and cross engine comparisons used for manager evaluation, universe score card generation and risk decomposition. Operational users included Investment Research, Portfolio Strategy and OCIO support teams, with documented primary support responsibilities for a senior investment research analyst assigned to a single multi billion dollar advisory client.
Governance integrated Morningstar Direct outputs into internal investment oversight committee documentation and quarterly manager review workflows, standardizing holdings level reporting and mandate monitoring. The system supported derivative injection modeling for targeted yield and risk parameters, index based fixed income product design and other applied research projects driven by the investment research team.
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Banking and Financial Services | 60 | $10M | Canada | Morningstar | Morningstar Direct | Portfolio and Investment Management | 2020 | n/a |
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Banking and Financial Services | 181 | $120M | United States | Morningstar | Morningstar Direct | Portfolio and Investment Management | 2021 | n/a |
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FAQ - APPS RUN THE WORLD Morningstar Direct Coverage
Morningstar Direct is a Portfolio and Investment Management solution from Morningstar.
Companies worldwide use Morningstar Direct, from small firms to large enterprises across 21+ industries.
Organizations such as Northern Trust, BMO Nesbitt Burns, AXA Investment Managers, Amundi and Aviva Investors are recorded users of
Morningstar Direct for Portfolio and Investment Management.
Companies using Morningstar Direct are most concentrated in Banking and Financial Services, with adoption spanning over 21 industries.
Companies using Morningstar Direct are most concentrated in United States, Canada and France, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Morningstar Direct across Americas, EMEA, and APAC.
Companies using Morningstar Direct range from small businesses with 0-100 employees - 14.29%, to mid-sized firms with 101-1,000 employees - 28.57%, large organizations with 1,001-10,000 employees - 42.86%, and global enterprises with 10,000+ employees - 14.29%.
Customers of Morningstar Direct include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Morningstar Direct customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Portfolio and Investment Management.