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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of Morningstar Direct Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Amundi Banking and Financial Services 5300 $1.4B France Morningstar Morningstar Direct Portfolio and Investment Management 2011 n/a
In 2011 Amundi deployed Morningstar Direct to support Amundi Asset Management’s Impact Investing fund management activities in Paris, aligning analytics and product management with the Portfolio and Investment Management function. Morningstar Direct was provisioned as a centralized analytics and portfolio reporting environment to support fund of funds construction and ongoing monitoring for named mutual funds including Danone Communities, Amundi AFD Avenirs Durable, Solidarité Amundi, and Hymnos. The implementation emphasized portfolio analytics, performance measurement, attribution, manager research and screening capabilities native to Morningstar Direct, enabling the Impact Investing team to analyze unlisted social enterprises and construct diversified funds of funds. Configuration work focused on instrument and holding consolidation, standardized reporting templates for client presentations, and portfolio-level ranking and comparative views used by portfolio managers and product specialists. Operational coverage included fund management, product development, client reporting and commercial presentations to employee saving funds, individuals, HNWI and institutional distributors, reflecting the customer segments cited by the Head of Impact Investing Fund Management Team. Morningstar Direct was used to track Morningstar ranking status as part of a governance threshold, specifically a Q2 minimum for each fund regarding Morningstar ranking, embedding ranking monitoring into regular review workflows. Governance and process changes centered on establishing a new expertise within the team, formalizing portfolio review and client presentation processes, and using Morningstar Direct outputs to support team management, rigor and client relationship activities. The deployment connected analytics and reporting practices directly to product creation, fund oversight and external communication without naming additional integration partners.
Aviva Investors Banking and Financial Services 1000 $346M United Kingdom Morningstar Morningstar Direct Portfolio and Investment Management 2020 n/a
In 2020, Aviva Investors implemented Morningstar Direct. Morningstar Direct is a Portfolio and Investment Management application provisioned to support front office research and portfolio analytics across the asset manager. The deployment was delivered into the existing Citrix and VDI estate, with Linux and Windows Server 2012 and 2016 infrastructure components managed by internal operations. Authentication was handled via Active Directory and network services such as DHCP, DNS and TCP routing were part of the onboarding scope, alongside capacity planning, security configuration, installation workflows and documentation. Functional scope emphasized Portfolio and Investment Management capabilities, including portfolio analytics, performance reporting and investment research workflows consistent with Morningstar Direct, and the application supported front office Fixed Income, Credit and Equity trading teams through trade life cycle activity. Morningstar Direct was configured and upgraded under trade floor application specialist processes to align with trading desk requirements and operational standards. Operationally the implementation ran alongside a broad market data and trading stack including BlackRock Aladdin, Bloomberg, Refinitiv Eikon, MarketAxess and TradeWeb, with support processes covering FIX 4.2 troubleshooting, vendor joint troubleshooting and cross-site escalation to Chicago and Singapore support centers. Governance focused on onboarding and upgrade procedures, documented operational runbooks, capacity and security controls, and server and network administration to sustain Morningstar Direct within the enterprise application portfolio.
AXA Investment Managers Banking and Financial Services 2500 $1.7B France Morningstar Morningstar Direct Portfolio and Investment Management 2016 n/a
In 2016, AXA Investment Managers implemented Morningstar Direct as part of its Portfolio and Investment Management toolkit. Morningstar Direct was adopted to centralize fund analysis, performance and risk analytics, holdings and portfolio allocation analysis, and peer group selection workflows. The deployment focused on analytics and research modules within Morningstar Direct, configured to support mutual fund research, competitor benchmarking, and thematic product analysis such as absolute return, total return, inflation, smartbeta and factor strategies referenced by product teams. The application supported data extraction and scripting workflows, aligning with in-house coding and tool development practices used by AXA IM's product intelligence team. Morningstar Direct was used to instrument market research inputs feeding product development pipelines. Operationally Morningstar Direct was used alongside Bloomberg, Broadridge Lipper, Mercer Insight, and eVestment in AXA IM's research stack, without implying formal system integrations. The user base included product development and intelligence teams, members of the Product and Seed Committee, Management Board stakeholders, sales teams, product specialists, RFP teams, portfolio managers, and top management. The solution underpinned Portfolio and Investment Management activities across product strategy, distribution planning, and competitive analysis workflows. Governance used Morningstar Direct outputs to inform committee decision making and to prioritize product innovations and distribution strategies, including active ETF and retail strategies. The tool supported fund analysis workflows that were explicitly applied to organic growth activities, M&A screening and peer group selection as cited by product intelligence personnel. Ongoing use included monitoring and developing analytical tools, and participation in digital initiatives to improve AXA IM business line activities.
Banking and Financial Services 2000 $3.2B Canada Morningstar Morningstar Direct Portfolio and Investment Management 2019 n/a
Banking and Financial Services 23000 $6.8B United States Morningstar Morningstar Direct Portfolio and Investment Management 2018 n/a
Banking and Financial Services 60 $10M Canada Morningstar Morningstar Direct Portfolio and Investment Management 2020 n/a
Banking and Financial Services 181 $120M United States Morningstar Morningstar Direct Portfolio and Investment Management 2021 n/a
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FAQ - APPS RUN THE WORLD Morningstar Direct Coverage

Morningstar Direct is a Portfolio and Investment Management solution from Morningstar.

Companies worldwide use Morningstar Direct, from small firms to large enterprises across 21+ industries.

Organizations such as Northern Trust, BMO Nesbitt Burns, AXA Investment Managers, Amundi and Aviva Investors are recorded users of Morningstar Direct for Portfolio and Investment Management.

Companies using Morningstar Direct are most concentrated in Banking and Financial Services, with adoption spanning over 21 industries.

Companies using Morningstar Direct are most concentrated in United States, Canada and France, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Morningstar Direct across Americas, EMEA, and APAC.

Companies using Morningstar Direct range from small businesses with 0-100 employees - 14.29%, to mid-sized firms with 101-1,000 employees - 28.57%, large organizations with 1,001-10,000 employees - 42.86%, and global enterprises with 10,000+ employees - 14.29%.

Customers of Morningstar Direct include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Morningstar Direct customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Portfolio and Investment Management.