List of Movio Research Customers
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Since 2010, our global team of researchers has been studying Movio Research customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Movio Research for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Movio Research for Analytics and BI include: Odeon, a United Kingdom based Leisure and Hospitality organisation with 9618 employees and revenues of $1.09 billion, Cinemark Brasil SA, a Brazil based Leisure and Hospitality organisation with 2000 employees and revenues of $300.0 million, Village Cinemas, a Australia based Media organisation with 400 employees and revenues of $70.0 million and many others.
Contact us if you need a completed and verified list of companies using Movio Research, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Movio Research customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cinemark Brasil SA | Leisure and Hospitality | 2000 | $300M | Brazil | Movio | Movio Research | Analytics and BI | 2018 | n/a |
In 2018, Cinemark Brasil SA integrated its point of sale systems with Movio Cinema to centralize loyalty data across its Brazilian circuit and to boost marketing segmentation and campaign performance. Movio Research is identified as the Analytics and BI application inferred from that Movio Cinema integration, and Movio Research is understood to enable advanced audience analytics within the Analytics and BI category.
The implementation centralized transaction and loyalty identifiers into Movio’s analytics environment, supporting audience segmentation, cohort analysis, and campaign measurement functions that are typical for Analytics and BI platforms. Data ingestion and consolidation from POS into Movio Cinema and onward into Movio Research is inferred as the architectural pattern used to create unified customer profiles and reporting data sets, aligning with standard ETL and analytics workflows.
Operational coverage focused on marketing and CRM functions across Cinemark Brasil’s circuit, with the integration intended to streamline segmentation and campaign orchestration. Governance and process changes are inferred to include standardized segmentation taxonomies, loyalty identifier governance, and campaign measurement workflows to operationalize audience analytics via Movio Research.
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Odeon | Leisure and Hospitality | 9618 | $1.1B | United Kingdom | Movio | Movio Research | Analytics and BI | 2019 | n/a |
In 2019, Odeon signed an enterprise agreement with Vista Group to deploy Vista Cinema and Movio analytics across its United Kingdom and Ireland circuit. Movio Research is inferred to have been provisioned as part of the Movio analytics suite in that 2019 deployment, positioned to support theatrical audience research alongside the Vista Cinema installation.
Movio Research, the theatrical audience research module, was deployed within an Analytics and BI context to provide audience segmentation, campaign measurement, and reporting capabilities typical of cinema research tooling. The implementation narrative indicates configuration of audience profiling workflows, automated reporting for marketing teams, and centralized dashboards to support guest engagement and audience insights functions.
The deployment was delivered as a suite integration with Vista Cinema, aligning box office and scheduling data with Movio analytics to enable consolidated audience analysis across the circuit. Integrations were focused on feeding ticketing and attendance signals into Movio Research to enrich customer and campaign datasets used by marketing and guest engagement operations.
Governance was executed at enterprise level under the Vista Group agreement, with rollup of analytics across Odeon UK and Ireland sites and centralization of marketing analytics processes. Operational ownership aligned to marketing and audience insights teams, with the implementation structured to provide a single Analytics and BI source of truth for campaign and audience research.
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Village Cinemas | Media | 400 | $70M | Australia | Movio | Movio Research | Analytics and BI | 2012 | n/a |
In 2012 Village Cinemas implemented Movio Cinema to integrate with its Village Movie Club loyalty program and centralize loyalty-driven marketing and reporting across Australia. The case study documents the Movio Cinema deployment, and the use of Movio Research within the companys Analytics and BI capability for broader audience and theatrical research is explicitly noted as an inference from the published analytics work.
The deployment focused on analytics and reporting capabilities typical of the Analytics and BI category, with inferred, category-aligned modules including audience segmentation, campaign measurement, reporting dashboards and theatrical audience research. Movio Research is referenced as the broader research component inferred from Movio Cinema outputs, and the narrative aligns with standard BI workflows for cohorting, campaign attribution and insight delivery to marketing stakeholders.
Integrations explicitly included the Village Movie Club loyalty program, enabling targeted marketing and campaign effectiveness reporting across Village Cinemas sites in Australia, and delivering faster insights for loyalty communications. Operational coverage emphasized marketing and CRM functions, with data flows from loyalty records into Movio analytics to support segmentation and campaign targeting.
Governance and process reshaping centered on standardized reporting and campaign measurement workflows to streamline loyalty communications, with rollout and user adoption oriented to marketing teams and campaign owners. Outcomes described in the source emphasize faster insight delivery for loyalty communications, while the attribution of broader theatrical research capabilities to Movio Research remains an informed inference based on the documented analytics implementation.
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