List of Mural Customers
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United States
Since 2010, our global team of researchers has been studying Mural customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Mural for Collaboration from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Mural for Collaboration include: Ibm, a United States based Professional Services organisation with 288300 employees and revenues of $60.53 billion, Hewlett Packard Enterprise, a United States based Professional Services organisation with 61000 employees and revenues of $30.13 billion, SAP, a Germany based Professional Services organisation with 26944 employees and revenues of $23.17 billion and many others.
Contact us if you need a completed and verified list of companies using Mural, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Mural customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Hewlett Packard Enterprise | Professional Services | 61000 | $30.1B | United States | Mural | Mural | Collaboration | 2021 | n/a |
In 2021 Hewlett Packard Enterprise implemented Mural, positioning the application in the Collaboration category to scale customer centric design thinking across its teams. The deployment was US focused and designed to operationalize workshop based ideation and synthesis at scale.
Mural was paired with the LUMA System to standardize facilitation practices and run cross functional workshops that supported product development and go to market alignment. The implementation emphasized visual collaboration, shared canvases, and centralized synthesis workflows to reduce post event work and maintain a single source of workshop artifacts.
The rollout targeted Innovation and Outreach and product teams within HPE, embedding Mural into research synthesis and stakeholder alignment cycles that feed product roadmaps and GTM planning. Operational coverage was focused on design thinking coaching, workshop facilitation, and collaborative artifact management across participating teams.
Governance included program level facilitation standards and a coordinated US focused rollout cadence to ensure consistent workshop execution and artifact handoff. The program produced measurable productivity gains, saving approximately 600 hours of post meeting synthesis and approximately 800 hours of meeting time per year, with estimated cost savings above $150,000 annually.
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Ibm | Professional Services | 288300 | $60.5B | United States | Mural | Mural | Collaboration | 2018 | n/a |
In 2018, IBM adopted Mural to support collaboration across its sales and design-thinking teams. The deployment of Mural targeted qualitative feedback capture, facilitated retrospectives, and established methods to convert qualitative inputs into quantitative insights to drive sales performance. This implementation is categorized in Collaboration and was executed with a global footprint while maintaining a US focus.
The implementation emphasized visual collaboration workspaces, template-driven retrospectives, structured feedback capture, and synthesis processes that transformed qualitative notes into analyzable data. IBM configured Mural boards and facilitation templates to standardize seller and design-thinking workflows, enabling consistent capture of customer and internal feedback. These capabilities align with Collaboration functional terminology such as visual whiteboarding, facilitation templates, and feedback-to-insight synthesis.
Governance centered on team-level adoption within sales and design-thinking units, with structured facilitation to ensure consistent input capture and retrospective cadence. Outcomes reported in Mural/Forrester research include a 200% plus increase in feedback capture, 25% net time savings for sellers, and a Forrester TEI finding of a 495% ROI in 2018. The deployment of Mural at IBM connected Collaboration tooling to sales performance workflows and standardized qualitative feedback processes across impacted business functions.
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SAP | Professional Services | 26944 | $23.2B | Germany | Mural | Mural | Collaboration | 2018 | n/a |
In 2018, SAP deployed Mural for its North America pre-sales and sales organization. The deployment used Mural as a Collaboration application to support account planning, onboarding, and external collaborative engagements, improving alignment between sales, pre-sales, and executive stakeholders.
The implementation emphasized interactive canvases and structured account planning templates to enable joint workshops and onboarding playbooks, reinforcing cross-functional alignment and shared decision making. Mural was used to run facilitated sessions, capture visual account plans and stakeholder maps, and convert static documents into live collaborative artifacts used across deal stages.
The North America rollout covered pre-sales and sales teams and executive stakeholders, shortening onboarding ramp times from approximately 7 to 8 months down to about 3 to 4 months, streamlining account planning cycles, and helping break into previously unresponsive accounts which contributed directly to customer wins. Governance relied on recurring collaborative sessions and shared canvases to maintain alignment across onboarding and account planning workflows.
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Buyer Intent: Companies Evaluating Mural
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