List of MVPaudience Customers
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Since 2010, our global team of researchers has been studying MVPaudience customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased MVPaudience for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using MVPaudience for Customer Data Platform include: PGA TOUR, a United States based Non Profit organisation with 5000 employees and revenues of $1.90 billion, Twitch, a United States based Media organisation with 1500 employees and revenues of $1.54 billion, Hendrick Motorsports, a United States based Leisure and Hospitality organisation with 550 employees and revenues of $55.0 million and many others.
Contact us if you need a completed and verified list of companies using MVPaudience, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The MVPaudience customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Hendrick Motorsports | Leisure and Hospitality | 550 | $55M | United States | U-MVPindex | MVPaudience | Customer Data Platform | 2015 | n/a |
In 2015, Hendrick Motorsports engaged U-MVPindex to deploy MVPaudience, a Customer Data Platform, to measure social media activity and quantify sponsorship value. The engagement was scoped to support marketing and sponsorship measurement in the United States, delivering monetized social-value insights for partner reporting and campaign valuation workflows.
MVPaudience was used to operationalize audience segmentation, multi month campaign measurement, and monetization workflows, with the platform producing sponsor level valuation outputs that fed partner reporting. U-MVPindex reported multi month campaign valuations, including an estimated $3.6M social media value for a movie activation, indicating the implementation included valuation and reporting modules within MVPaudience.
Operational coverage centered on Hendrick Motorsports marketing and sponsorship teams, with outputs consumed by partner reporting processes and sponsorship sales functions. Governance focused on standardized campaign valuation and a recurring reporting cadence to monetize social value, and module usage is inferred from vendor platform references rather than a detailed integration map.
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PGA TOUR | Non Profit | 5000 | $1.9B | United States | U-MVPindex | MVPaudience | Customer Data Platform | 2018 | n/a |
In 2018, PGA TOUR implemented MVPaudience, a Customer Data Platform from U-MVPindex. The engagement positioned MVPaudience as the PGA TOUR audience and activation standard used for sponsorship measurement and valuation.
MVPaudience was deployed to deliver omnichannel sponsorship valuation and social and broadcast audience analysis, mapping audience exposure to partner activations and sponsorship inventory. Functional capabilities emphasized in the engagement include audience identity consolidation and standardized audience measurement workflows consistent with Customer Data Platform capabilities, with MVPaudience serving as the primary audience dataset for activation reporting.
The implementation focused on marketing and sponsorship measurement within the United States, supporting commercial partnership and marketing teams with standardized post value reporting to quantify partner and activation performance. The engagement produced measurable sponsor valuation and post value reporting outputs, reinforcing governance around measurement and cross functional reporting between marketing and sponsorship operations.
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Twitch | Media | 1500 | $1.5B | United States | U-MVPindex | MVPaudience | Customer Data Platform | 2019 | n/a |
In 2019, Twitch deployed MVPaudience, U-MVPindex's audience-measurement and sponsorship valuation platform, to support marketing and sponsorship measurement. MVPaudience was implemented as a Customer Data Platform to value branded content, live streams and VODs and to surface near-real-time KPI reporting across Twitch's global network.
The implementation centered on core CDP capabilities including continuous ingestion of stream and viewership signals, profile unification and a sponsorship valuation engine that computes audience and impression-based metrics for branded content and esports sponsorships. MVPaudience provided analytics and reporting surfaces tailored to marketing and sponsorship teams, enabling measurement of esports sponsorships and packaged KPI dashboards for sponsorship evaluation.
Operational scope covered Twitch's global marketing and sponsorship functions, with the engagement aimed at making sponsorship valuation faster and more transparent while supporting near-real-time reporting across regions. Governance and workflow changes focused on integrating MVPaudience outputs into sponsorship evaluation and reporting processes used by marketing and sponsorship stakeholders.
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Buyer Intent: Companies Evaluating MVPaudience
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