AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

List of Netmera Customer Data Platform Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Avis Turkey Transportation 3824 $3.8B Turkey Netmera Netmera Customer Data Platform Data Management Platform 2024 n/a
In 2024, Avis Turkey implemented Netmera Customer Data Platform as a Data Management Platform on its website to centralize customer data for marketing and customer engagement. The deployment is explicitly focused on web instrumentation, with the Netmera Customer Data Platform capturing on-site events and feeding unified profiles for digital marketing workflows. Avis Turkey uses the Netmera Customer Data Platform as a Data Management Platform to support marketing and digital customer engagement on its public website. The Netmera Customer Data Platform implementation is configured to create consolidated customer profiles, perform identity resolution and audience segmentation, and drive real-time personalization and campaign orchestration, capabilities consistent with a Data Management Platform. Configuration work emphasized event tracking, profile unification, rule-based segmentation, and real-time segment evaluation to enable targeted on-site messaging and personalized web experiences. Automation covers segment refresh and trigger-based orchestration for web campaigns. Integration scope is limited to the Avis Turkey website via frontend instrumentation and tag-level data capture, with event schemas normalized into the Netmera Customer Data Platform. Governance and operational ownership were structured around marketing and digital teams responsible for audience definitions, consent capture, and segmentation governance. Process changes focused on standardizing data collection and campaign orchestration workflows within the Netmera Customer Data Platform for on-site customer engagement.
Bein Media Group Media 3058 $782M Qatar Netmera Netmera Customer Data Platform Data Management Platform 2017 n/a
In 2017, Bein Media Group implemented Netmera Customer Data Platform to support beIN CONNECT subscription engagement. The deployment used Netmera Customer Data Platform as a Data Management Platform to centralize user profiles and enable behavior-driven targeting. Implementation emphasized advanced segmentation and unified customer profiles, combining behavioral signals and profile attributes to classify subscribers for churn reduction and win-back campaigns. Functional capabilities implemented included campaign orchestration across push, email and web channels, real-time segment evaluation, and message personalization at both cohort and individual levels. The CDP was configured to persist identifiers and attribute rich event data to support recurring campaign rules and automated segment refreshes. Operational coverage focused on the MENA and Turkey region under the beIN CONNECT service, impacting subscription marketing and engagement teams responsible for retention and reactivation workflows. Integrations were realized with multichannel delivery endpoints including push notification providers, email systems and web messaging layers to execute behavior- and profile-based campaigns. The implementation supported ongoing campaign-level execution across channels rather than a single channel pilot. Campaign-level outcomes reported included a 7.5% push click-through rate and higher subscription rates for targeted cohorts, reflecting improved subscription engagement from the behavior- and profile-based targeting. CDP usage is described as enabling the advanced segmentation and unified profiles that powered churn reduction and win-back strategies across push, email and web messaging.
DenizBank Banking and Financial Services 14136 $1.1B Turkey Netmera Netmera Customer Data Platform Data Management Platform 2023 n/a
In 2023 DenizBank deployed the Netmera Customer Data Platform as a Data Management Platform to support mobile engagement and funnel analysis on its MobilDeniz app. The implementation targeted the Super Limit lending product and the loan application funnel in Turkey, with an emphasis on identifying drop-off points and improving conversion paths. The deployment leveraged funnel analysis, in-app messaging and A/B testing capabilities to run segmented campaigns and iteratively optimize user flows. Netmera Customer Data Platform was used to execute personalized in-app messaging and controlled experiments, and CDP usage is inferred to have supported audience profiling and retargeting for these campaigns, enabling tighter segmentation and orchestration of messages to behavioral cohorts. Operational coverage centered on the MobilDeniz mobile channel, aligning marketing and product teams around campaign orchestration, conversion funnels and retention workflows. Governance focused on campaign segmentation, test design and message sequencing to resolve loan-application drop-offs and coordinate cross-functional execution across digital channels in Turkey. Reported outcomes from the initiative included Super Limit applications increasing from 34K to 357K and observed click-through rates rising by a factor of ten, demonstrating substantial uplift in applications and engagement tied to the Netmera Customer Data Platform driven campaigns. These results indicate the Data Management Platform supported both measurement of funnel performance and operationalization of targeted messaging for acquisition and conversion efforts.
Pluxee Turkey Professional Services 265 $120M Turkey Netmera Netmera Customer Data Platform Data Management Platform 2025 n/a
In 2025, Pluxee Turkey implemented Netmera Customer Data Platform. The Netmera Customer Data Platform is deployed on their website and serves as a Data Management Platform to centralize digital event capture and persistent customer profiles for marketing and customer experience workflows. The implementation focuses on core Data Management Platform capabilities, including event collection from web sessions, identity resolution and profile unification, audience segmentation, and real time activation for personalized engagement. Configuration emphasizes a web data capture layer combined with server side ingestion to consolidate first party signals and maintain a single customer view, while retaining configurable segmentation and activation modules for campaign targeting and analytics. Operational coverage encompasses marketing, analytics, and customer experience activities across Pluxee Turkeys website, with governance instituted through a tagging plan, data quality checks, and phased rollout controls. The deployment of Netmera Customer Data Platform was structured to enable centralized profile management and audience orchestration for downstream marketing processes, with implementation and governance overseen internally by marketing operations and analytics stakeholders.
Turkcell Communications 20000 $2.0B Turkey Netmera Netmera Customer Data Platform Data Management Platform 2023 n/a
In 2023, Turkcell Digital Services & Solutions implemented Netmera Customer Data Platform to run in-app surveys, push and pop-up campaigns, and analytics across its Turkey operations. The deployment was executed as a 10-month program focused on customer feedback instrumentation and campaign agility. Netmera Customer Data Platform was used to manage in-app survey workflows, push notification and pop-up campaign orchestration, and analytics for customer effort and customer journey measurement. The implementation included campaign management configuration, event-level analytics instrumentation, and workflow automation to support more rapid campaign edits. CDP usage is inferred, Netmera’s Customer Data Platform likely underpins segmentation, real-time profile construction and the analytics that drive targeting and measurement. Operationally the scope centered on Turkcell’s Digital Services & Solutions teams in Turkey, impacting customer experience, marketing campaign operations and analytics functions. Governance shifted toward iterative campaign testing and faster operational feedback loops, enabling teams to detect journey friction more quickly and apply agile campaign edits based on survey responses and behavioral analytics. The implementation emphasized measurement of customer effort and customer journey metrics as core operational KPIs during the program.
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FAQ - APPS RUN THE WORLD Netmera Customer Data Platform Coverage

Netmera Customer Data Platform is a Data Management Platform solution from Netmera.

Companies worldwide use Netmera Customer Data Platform, from small firms to large enterprises across 21+ industries.

Organizations such as Avis Turkey, Turkcell, DenizBank, Bein Media Group and Pluxee Turkey are recorded users of Netmera Customer Data Platform for Data Management Platform.

Companies using Netmera Customer Data Platform are most concentrated in Transportation, Communications and Banking and Financial Services, with adoption spanning over 21 industries.

Companies using Netmera Customer Data Platform are most concentrated in Turkey and Qatar, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Netmera Customer Data Platform across Americas, EMEA, and APAC.

Companies using Netmera Customer Data Platform range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 40%, and global enterprises with 10,000+ employees - 40%.

Customers of Netmera Customer Data Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Netmera Customer Data Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Data Management Platform.