List of Nice Analytics Customers
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Since 2010, our global team of researchers has been studying Nice Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Nice Analytics for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Nice Analytics for Marketing Analytics include: Yapı Kredi, a Turkey based Banking and Financial Services organisation with 15663 employees and revenues of $3.70 billion, Bendigo and Adelaide Bank Group, a Australia based Banking and Financial Services organisation with 4762 employees and revenues of $1.26 billion, Aetna Better Health, a United States based Insurance organisation with 3500 employees and revenues of $650.0 million, BANCO BMG S.A., a Brazil based Banking and Financial Services organisation with 4000 employees and revenues of $370.0 million, Boon Rawd Supply Chain, a Thailand based Transportation organisation with 500 employees and revenues of $50.0 million and many others.
Contact us if you need a completed and verified list of companies using Nice Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Nice Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aetna Better Health | Insurance | 3500 | $650M | United States | Nice Systems | Nice Analytics | Marketing Analytics | 2017 | n/a |
In 2017, Aetna Better Health implemented Nice Analytics, a Marketing Analytics application from Nice Systems. The deployment targeted enterprise marketing and member engagement teams within the United States, with a focus on centralizing marketing performance data and standardizing campaign and channel reporting across business functions. The implementation narrative ties Nice Analytics to marketing measurement and customer engagement analytics for the insurer.
Nice Analytics was configured to deliver core Marketing Analytics capabilities including campaign analytics, channel attribution, audience segmentation, interactive dashboards, and automated reporting. Configuration work emphasized data ingestion pipelines, cataloged reporting, and self service analytics workflows to support marketing operations and insights teams. The deployment included role based access controls and configurable dashboards to align analytics outputs with marketing, member services, and program management functions.
Governance activity concentrated on establishing analytics workflows, data stewardship roles, and a report catalog to integrate analytics into operational processes. Rollout followed a phased onboarding approach for marketing and member services users, with training for analytics consumers and creators to drive consistent usage. The implementation positions Nice Analytics as the central Marketing Analytics platform for Aetna Better Health, consolidating campaign measurement and audience insights for marketing and engagement use cases.
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BANCO BMG S.A. | Banking and Financial Services | 4000 | $370M | Brazil | Nice Systems | Nice Analytics | Marketing Analytics | 2013 | n/a |
In 2013 Banco BMG S.A. implemented Nice Analytics as part of an Analytics 360 Program to establish a centralized Marketing Analytics capability focused on employee adherence, process efficiency and customer experience. The deployment of Nice Analytics targeted the bank’s customer facing operations and marketing functions, positioning Marketing Analytics as the reporting and insight layer for campaign performance, customer interaction patterns and adherence monitoring.
The implementation configured core Nice Analytics capabilities typical of Marketing Analytics including consolidated reporting and dashboards, interaction and channel analytics, campaign performance measurement and workforce adherence scorecards and alerts. Configuration work concentrated on automated reporting, role based dashboards for operational managers and analysts, and instrumentation of customer engagement touch points to enable analytics driven workflow.
Governance was structured under the Analytics 360 Program with centralized data and reporting ownership, phased rollout across customer service and marketing teams and process changes to incorporate adherence monitoring into routine quality and operational reviews. The program was explicitly intended to give shape to Banco BMG’s goals of improving employee adherence, increasing process efficiency and enhancing the customer experience using Nice Analytics.
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Bendigo and Adelaide Bank Group | Banking and Financial Services | 4762 | $1.3B | Australia | Nice Systems | Nice Analytics | Marketing Analytics | 2019 | n/a |
In 2019, Bendigo and Adelaide Bank Group implemented Nice Analytics as a Marketing Analytics application to centralize customer and campaign intelligence. Nice Analytics was deployed into the bank's cloud and data engineering program and positioned to consume a new BigData Platform supporting analytics and insights workloads.
The implementation connected Nice Analytics to operational sources including Core Banking, Customer Master and Internet Banking, and ingested streaming and batch feeds from a BigData Platform built with Qlik Change Data Capture, Confluent Kafka, EMR Spark and AWS RDS. Deployment patterns aligned with the bank's DevOps and CI/CD practices across AWS and GCP, and the broader platform architecture included Kubernetes, microservices, Kong API management and MongoDB to support scalable analytics services.
Functional capabilities implemented for Nice Analytics focused on marketing analytics and customer insights, and the project surface included integration with contact center analytics by consolidating call recording and analytics through NICE Engage Call Recording and Nexidia Call Analytics. Operational scope spanned multiple technology service teams and roughly a dozen business units when the call recording applications were rationalized and rolled out, reflecting an enterprise scope for marketing and customer experience teams.
Governance and delivery were driven by a project management model that emphasized financial management, risk controls and operational transition planning, including the establishment of an Open Data service team to steward analytics product development for banking and compliance use cases. The implementation narrative links Bendigo and Adelaide Bank Group, Nice Analytics, Marketing Analytics and business functions such as marketing, CRM and contact center analytics within the bank's cloud native data platform.
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Transportation | 500 | $50M | Thailand | Nice Systems | Nice Analytics | Marketing Analytics | 2024 | n/a |
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Banking and Financial Services | 15663 | $3.7B | Turkey | Nice Systems | Nice Analytics | Marketing Analytics | 2017 | n/a |
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Buyer Intent: Companies Evaluating Nice Analytics
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