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Michelin, an e2open customer evaluated Oracle Transportation Management

List of Odoo Marketing Automation Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Achosa Home Warranty Insurance 75 $17M United States Odoo Odoo Marketing Automation Marketing Automation 2021 n/a
In 2021, Achosa Home Warranty implemented Odoo Marketing Automation. Odoo Marketing Automation in the Marketing Automation category was provisioned to centralize and operationalize the companys marketing activities across campaign execution and lead engagement workflows. The implementation focused on category aligned capabilities, including email campaign orchestration, audience segmentation, automated nurture workflows, template management, and campaign analytics. Odoo Marketing Automation was configured to support recurring campaign scheduling, basic A B testing and automated rule based triggers to move prospects through defined marketing stages. Operational coverage emphasized the marketing and sales support functions within Achosa Home Warranty, with the application used to align contact and prospect records to marketing activities and to coordinate handoff of qualified leads to sales. Deployment was oriented toward standard multiuser access with role based controls and scheduled campaign release processes. Governance and process changes centered on formalizing campaign approval workflows, list hygiene and suppression practices, and defined operational responsibilities for campaign creation and monitoring. The narrative reflects Odoo Marketing Automation as the central Marketing Automation application for Achosa Home Warranty and its marketing operations.
Arizona Optical Metrology Professional Services 30 $4M United States Odoo Odoo Marketing Automation Marketing Automation 2023 n/a
In 2023 Arizona Optical Metrology implemented Odoo Marketing Automation as part of a broader Odoo online deployment to support its growing optics manufacturing and testing business. The implementation was delivered alongside a suite of Odoo applications including CRM, Dashboards, Employees, Email Marketing, Social Marketing, Events, Data Recycle, Documents, PLM, Studio, Sign, Purchase, Manufacturing, and Sales to consolidate commercial and production workflows and centralize customer and order records. Odoo Marketing Automation was configured to manage lead nurturing, triggered email sequences, segmentation, and multichannel campaign automation tied directly to CRM opportunities and Email Marketing assets. Automation workflows connected preliminary design and quoting stages to opportunity progression, enabling campaign triggers based on sales pipeline events and supporting iterative customer interactions during custom optical design cycles. The Odoo online hosting model unified functional modules so internal integrations occurred within the Odoo suite, linking Manufacturing and PLM data to Sales orders and Dashboards for planning visibility. Operational coverage focused on core functions in Tucson Arizona with an additional office presence in New York, the implementation supporting eight active Odoo users within an 18 person company and instrumenting records in Documents and Data Recycle for auditability. Governance and rollout emphasized cross functional visibility and process alignment, with Dashboards providing forward looking forecasts and the sales team viewing master production schedule data to assess part availability and deliverable timing. That alignment enabled Arizona Optical Metrology to manage roughly 20 concurrent opportunities across preliminary design, final assembly, test, and shipping, improving coordination between sales, operations, and manufacturing while using Odoo Marketing Automation to orchestrate customer communications.
Bay Alarm Medical Life Sciences 80 $15M United States Odoo Odoo Marketing Automation Marketing Automation 2021 Brainvire Infotech
In 2021, Bay Alarm Medical implemented Odoo Marketing Automation as part of a broader Odoo Enterprise ERP rollout led by Brainvire Infotech Inc. The implementation was scoped for an approximately 150 employee healthcare company with 80 active Odoo users, and it was designed to centralize marketing automation, subscription management, invoicing, CRM, and eCommerce functions under a single platform. The deployment bundled Odoo Marketing Automation with CRM, Subscription, Sales, Invoicing, Accounting, Inventory, Purchase, Email Marketing, eSign, Documents, and Helpdesk modules. Subscription and workflow management were configured to generate leads in CRM, convert leads to sales orders, and directly drive recurring invoicing, with deferred revenue calculations embedded in the invoicing and accounting flows. The Odoo Marketing Automation configuration included lead generation and lead nurturing capabilities to support omnichannel customer journeys and a customer portal to manage subscription lifecycles and billing preferences. Integrations were explicitly instrumented with operational systems required for device activation, payments, and fulfillment. The implementation integrated Avant Guard for customer and device activation and Jasper for SIM card registration to support emergency alerting workflows. Payment processing was integrated with Authorize.Net and CyberSource to secure recurring transactions, and warehouse and fulfillment visibility was integrated with DHL to provide real time stock and delivery status into the Odoo inventory and order management modules. The eCommerce and subscription commerce functionality consolidated prior Magento dependent processes into the Odoo platform. Governance and process changes emphasized subscription lifecycle automation, standardized call center order workflows, and centralized financial controls for recurring revenue recognition. Call center processing was restructured so CRM driven orders and cancellations moved through standardized Odoo workflows, reducing manual handling. Outcomes called out in the implementation included reduction of order cancellation handling from 13 to 15 minutes down to 3 minutes, a reported 20 to 40 percent increase in recurring customers tied to faster processing and improved subscription handling, and a recurring billing throughput capable of generating 1000 to 1500 invoices per day. Bay Alarm Medical Odoo Marketing Automation now serves as the central system of record for marketing automation, subscription billing, and customer service across the United States operation.
Choux de Bruxelles Professional Services 150 $17M Belgium Odoo Odoo Marketing Automation Marketing Automation 2020 n/a
In 2020, Choux de Bruxelles implemented Odoo Marketing Automation as part of a broader Odoo Online deployment that also included CRM, Website & eCommerce, Accounting, Sales and Marketing modules. The implementation covered a 150 employee Belgian catering and events group with a targeted user base of about 30 users, reflecting a midmarket rollout focused on commercial and operational teams. The Odoo Marketing Automation deployment was configured alongside core CRM and Sales pipelines to support structured prospecting and opportunity management. Key functional capabilities implemented include Sales pipelines with stages for Prospection, Assignation, Validation and Sale, multilingual quotation generation in French, Dutch and English, calendar driven reservation management, a centralized product catalog with seasonality rules, and automation to reduce manual quote assembly. The narrative explicitly centers on Odoo Marketing Automation within the context of combined CRM and sales automation workflows to support customer engagement and offer generation. Integrations and operational coverage emphasized email synchronization and calendar coordination to remove fragmented communications previously handled in Gmail, Excel, Word and Google Drive. The deployment was provisioned on Odoo Online and supported by an Odoo account manager and external coach Green2Vision, Vincent Jacobs, plus an Odoo consultant who managed development and configuration. Operational scope included management, sales, accounting and kitchen staff, aligning event reservations, catering production planning and invoicing inputs. Governance and process restructuring focused on a centralized data model, with an initial project phase dedicated to cleaning and importing customer records into the shared Odoo database. Process redesign enforced single source of truth practices, a maintained product list that controls item availability and archiving, and standardized sales handoffs to improve interdepartmental coordination for events and resource booking. The team driven approach and defined ownership for data and workflows underpinned adoption across departments. Reported outcomes in user testimony were concrete and operational. Sales staff reported significantly faster offer creation, quote availability from anywhere, and reduced printing, while kitchen staff gained visibility for production planning, with one user stating that the tool enables prediction of production needs. These outcomes reflect the combined effect of Odoo Marketing Automation with CRM, Sales and operational modules on commercial efficiency and event execution.
Cloud303 Professional Services 15 $2M United States Odoo Odoo Marketing Automation Marketing Automation 2021 n/a
In 2021, Cloud303 implemented Odoo Marketing Automation to centralize campaign orchestration across its Odoo application suite. The deployment used Odoo Marketing Automation as the Marketing Automation component integrated with the company’s existing Odoo modules, including CRM, Email Marketing, Website, Sales, Invoicing, Subscriptions, and eCommerce, and focused on configuring automated campaign workflows, contact segmentation, scheduled email sequences, and web form lead capture to support professional services demand generation. Odoo Marketing Automation was configured to exchange lead and contact data with Odoo CRM and Website, enabling triggered journeys from web form submissions and eCommerce interactions, and to synchronize activity with Sales and Invoicing records for commercial follow up. Operational coverage targeted marketing and sales functions within Cloud303, with governance implemented through centralized campaign templates, approval workflows, and CRM owner assignment to standardize lead handling and campaign execution. Odoo Marketing Automation served as the Marketing Automation solution for Cloud303 within the company’s Odoo application landscape.
Life Sciences 90 $12M United States Odoo Odoo Marketing Automation Marketing Automation 2020 n/a
Distribution 150 $18M United States Odoo Odoo Marketing Automation Marketing Automation 2018 n/a
Retail 15 $2M United States Odoo Odoo Marketing Automation Marketing Automation 2021 n/a
Manufacturing 23 $2M United States Odoo Odoo Marketing Automation Marketing Automation 2020 n/a
Professional Services 30 $4M United States Odoo Odoo Marketing Automation Marketing Automation 2021 n/a
Showing 1 to 10 of 38 entries

Buyer Intent: Companies Evaluating Odoo Marketing Automation

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FAQ - APPS RUN THE WORLD Odoo Marketing Automation Coverage

Odoo Marketing Automation is a Marketing Automation solution from Odoo.

Companies worldwide use Odoo Marketing Automation, from small firms to large enterprises across 21+ industries.

Organizations such as S.B.K HOLDING, General Council Of The Assemblies Of God, Luonto Furniture, ESI Estech and ConEquip Parts & Equipment are recorded users of Odoo Marketing Automation for Marketing Automation.

Companies using Odoo Marketing Automation are most concentrated in Banking and Financial Services, Non Profit and Manufacturing, with adoption spanning over 21 industries.

Companies using Odoo Marketing Automation are most concentrated in United Arab Emirates and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Odoo Marketing Automation across Americas, EMEA, and APAC.

Companies using Odoo Marketing Automation range from small businesses with 0-100 employees - 81.58%, to mid-sized firms with 101-1,000 employees - 15.79%, large organizations with 1,001-10,000 employees - 2.63%, and global enterprises with 10,000+ employees - 0%.

Customers of Odoo Marketing Automation include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Odoo Marketing Automation customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.