List of Ometria Customers
London, W1K 2JF,
United Kingdom
Since 2010, our global team of researchers has been studying Ometria customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Ometria for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Ometria for Marketing Automation include: The Range, a United Kingdom based Retail organisation with 11200 employees and revenues of $2.34 billion, Steve Madden, a United States based Retail organisation with 2900 employees and revenues of $1.98 billion, Emma Sleep Germany, a Germany based Retail organisation with 700 employees and revenues of $731.0 million, Footasylum, a United Kingdom based Retail organisation with 2570 employees and revenues of $471.0 million, SEVENSTORE, a United Kingdom based Retail organisation with 2500 employees and revenues of $454.0 million and many others.
Contact us if you need a completed and verified list of companies using Ometria, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Ometria customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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77 Diamonds | Retail | 25 | $3M | United Kingdom | Ometria | Ometria | Marketing Automation | 2016 | n/a |
In 2016, 77 Diamonds implemented Ometria as its Marketing Automation solution and deployed Ometria on their ecommerce website. The implementation prioritized capturing onsite behavioral signals and consolidating customer profiles to enable personalized communications and lifecycle orchestration. For a 25 person retail organization the deployment used a vendor hosted SaaS model with client side tagging to feed event data into the platform.
Functional capabilities implemented included audience segmentation, behavioral triggering, campaign orchestration, and unified customer profiles using Ometria's Marketing Automation feature set. The marketing team used Ometria to author and schedule personalized email flows and to drive onsite personalization, with website event streams used for real time audience building and campaign targeting. Governance focused on centralizing campaign authoring and approval workflows to align marketing execution with ecommerce operations and customer lifecycle management.
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9 Flats | Professional Services | 10 | $1M | Singapore | Ometria | Ometria | Marketing Automation | 2014 | n/a |
In 2014, 9 Flats implemented Ometria to support its Marketing Automation efforts. 9 Flats is using Ometria on their website, applying the vendor platform to drive on-site engagement and outbound marketing activities within a compact organisational model of roughly 10 employees.
The Ometria implementation focused on core Marketing Automation capabilities, including web behavioral tracking, customer segmentation, automated email campaign orchestration, and basic personalization workflows. Ometria was configured to capture site events and map customer attributes into segmented audiences, enabling rule-based campaign triggers and lifecycle messaging aligned to marketing objectives.
Operational coverage is concentrated in the marketing function and online touchpoints, with the website acting as the primary data source for behavioral signals. Governance and campaign workflow were kept simple and centralized, reflecting the company size, with marketing owners managing segmentation rules and campaign schedules through the Ometria console.
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Aden & Anais, Inc. | Consumer Packaged Goods | 280 | $30M | United States | Ometria | Ometria | Marketing Automation | 2021 | n/a |
In 2021, Aden & Anais, Inc. deployed Ometria to manage website-driven customer engagement. Aden & Anais, Inc. implemented Ometria as a Marketing Automation platform to centralize behavioral capture and orchestrate customer communications from site activity.
The implementation emphasized web instrumentation to capture on-site behavior feeding unified customer profiles, segmentation, and automated campaign orchestration. Configuration work focused on lifecycle marketing workflows, audience segmentation based on browsing and purchase signals, and rule-based personalization for the online storefront.
Operational ownership sits with marketing and eCommerce functions, with governance formalized around campaign approval workflows, audience hygiene, and scheduled campaign cadences. The deployment used Ometria as a cloud-hosted Marketing Automation solution to convert website signals into segmented campaigns and personalized onsite experiences.
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Retail | 200 | $55M | United Kingdom | Ometria | Ometria | Marketing Automation | 2018 | n/a |
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Professional Services | 135 | $22M | United Kingdom | Ometria | Ometria | Marketing Automation | 2017 | n/a |
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Professional Services | 52 | $15M | United Kingdom | Ometria | Ometria | Marketing Automation | 2021 | n/a |
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Retail | 171 | $23M | United Kingdom | Ometria | Ometria | Marketing Automation | 2022 | n/a |
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Retail | 20 | $7M | United Kingdom | Ometria | Ometria | Marketing Automation | 2019 | n/a |
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Retail | 166 | $55M | United Kingdom | Ometria | Ometria | Marketing Automation | 2017 | n/a |
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Manufacturing | 10 | $1M | United Kingdom | Ometria | Ometria | Marketing Automation | 2017 | n/a |
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Buyer Intent: Companies Evaluating Ometria
- Rankin Fraser Landscape Architecture, a United Kingdom based Professional Services organization with 20 Employees
- Erevena, a United Kingdom based Professional Services company with 150 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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