List of Opera Guest Engagement and Merchandising Customers
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Since 2010, our global team of researchers has been studying Opera Guest Engagement and Merchandising customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Opera Guest Engagement and Merchandising for Guest Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Opera Guest Engagement and Merchandising for Guest Management include: Hyatt, a United States based Leisure and Hospitality organisation with 54000 employees and revenues of $7.14 billion, Resorts World Las Vegas, a United States based Leisure and Hospitality organisation with 4500 employees and revenues of $800.0 million, OUTRIGGER Resorts & Hotels, a United States based Leisure and Hospitality organisation with 4700 employees and revenues of $519.0 million, Waterline Villas & Marina, Autograph Collection, a United States based Leisure and Hospitality organisation with 40 employees and revenues of $6.0 million and many others.
Contact us if you need a completed and verified list of companies using Opera Guest Engagement and Merchandising, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Opera Guest Engagement and Merchandising customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Hyatt | Leisure and Hospitality | 54000 | $7.1B | United States | Oracle | Opera Guest Engagement and Merchandising | Guest Management | 2025 | n/a |
In 2025, Hyatt Hotels implemented Opera Guest Engagement and Merchandising as part of a broader Oracle OPERA Cloud rollout to centralize property management and strengthen guest servicing within the Guest Management category. The implementation of Opera Guest Engagement and Merchandising is positioned as an embedded layer of guest-facing merchandising and upsell orchestration inside OPERA Cloud, aligning property management and guest engagement workflows.
Configuration focused on core Guest Management capabilities, including centralized guest profiles, reservation lifecycle controls, offer and merchandising orchestration, and automated upsell presentation. Opera Guest Engagement and Merchandising was configured to manage merchandising rules and offer sequencing centrally while allowing property-level acceptance and fulfillment, reflecting standard guest management and merchandising workflows in hospitality property management systems.
The deployment leverages Oracle’s embedding of Nor1 PRIME upsell capabilities into the OPERA Cloud property management system, enabling Nor1 PRIME functionality to be invoked from within Opera Guest Engagement and Merchandising for targeted upsell offers. Operational coverage is described at a global and US level, with the implementation intended to impact guest services, front desk and reservations operations, and corporate revenue operations by unifying merchandising and upsell execution inside the PMS.
Governance emphasized centralized configuration and orchestration of upsell campaigns through OPERA Cloud, with regional and property-level controls for offer fulfillment and guest-facing execution. The adoption explicitly targets improved guest management and increased upsell revenue as the primary business objectives.
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OUTRIGGER Resorts & Hotels | Leisure and Hospitality | 4700 | $519M | United States | Oracle | Opera Guest Engagement and Merchandising | Guest Management | 2024 | n/a |
In 2024 Outrigger Kāʻanapali Beach Resort deployed Opera Guest Engagement and Merchandising from Oracle to automate upsell offers and streamline front-desk check-in workflows. The deployment addressed Guest Management and revenue management workflows at the Hawaii property within the United States, targeting the guest arrival experience and front-office operations.
The Opera Guest Engagement and Merchandising implementation delivered automated upsell orchestration and check-in workflow configuration, simplifying decision points for front-office hosts and centralizing offer logic in the guest management layer. Operational scope focused on front-desk and revenue management functions, with the rollout changing check-in procedures and making upsell workflows more intuitive for front-office hosts, and according to the customer announcement reducing wait times during arrival.
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Resorts World Las Vegas | Leisure and Hospitality | 4500 | $800M | United States | Oracle | Opera Guest Engagement and Merchandising | Guest Management | 2025 | n/a |
In 2025 Resorts World Las Vegas deployed Opera Guest Engagement and Merchandising as part of an Oracle OPERA Cloud initiative to centralize Guest Management across its Las Vegas properties in the United States. The deployment was positioned to unify guest profiles and consolidate hotel and food and beverage operations under a single cloud platform.
The implementation of Opera Guest Engagement and Merchandising included the eStandby Upgrade and guest management and property management configurations, enabling centralized merchandising rules, upsell workflows, and guest profile consolidation. Configuration work emphasized cataloging room and F and B offers, templated pre arrival communications, and mobile app offer orchestration to support consistent merchandising experiences.
The technical architecture leverages Oracle OPERA Cloud as the primary property management backbone and integrates Nor1 PRIME powered in path upsells across booking engines, pre arrival emails, and the mobile app to present offers during the guest journey. The cloud deployment reduced reliance on on premises infrastructure and centralized data flows between reservation, operations, and marketing systems.
Operational scope covered hotel operations, F and B, central reservations, and guest marketing across Resorts World Las Vegas properties, with governance focused on centralized merchandising rules, offer approval workflows, and profile data stewardship. Outcomes explicitly cited include driving incremental revenue through in path upsells and reducing on premises IT overhead.
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Leisure and Hospitality | 40 | $6M | United States | Oracle | Opera Guest Engagement and Merchandising | Guest Management | 2018 | n/a |
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