List of Oracle Nor1 Hotel Upsell Customers
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Since 2010, our global team of researchers has been studying Oracle Nor1 Hotel Upsell customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Oracle Nor1 Hotel Upsell for Sales Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Oracle Nor1 Hotel Upsell for Sales Automation include: HHM Hotels, a United States based Leisure and Hospitality organisation with 11000 employees and revenues of $1.80 billion, Choice Hotels, a United States based Leisure and Hospitality organisation with 1789 employees and revenues of $1.40 billion, VAI Resort, a United States based Leisure and Hospitality organisation with 1100 employees and revenues of $350.0 million, Servicios Hoteleros De Manzanillo S, a Mexico based Professional Services organisation with 15 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Oracle Nor1 Hotel Upsell, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Choice Hotels | Leisure and Hospitality | 1789 | $1.4B | United States | Oracle | Oracle Nor1 Hotel Upsell | Sales Automation | 2024 | n/a |
In 2024 Choice Hotels extended Oracle Nor1 Hotel Upsell across its portfolio of upscale hotels in the United States. Choice Hotels implemented Oracle Nor1 Hotel Upsell as a Sales Automation solution to support a CRM and guest merchandising initiative and to enable properties to present AI-driven targeted offers across the guest journey.
Deployment centers on Nor1 merchandising capabilities, including the eStandby Upgrade module and Nor1 eStandby offer workflows, enabling automated offer generation and presentation at booking and at guest touchpoints during the stay. Configuration work focused on merchandising rules, offer bundling and AI-driven targeting logic to align offers with guest profiles and transactional contexts.
Operational coverage is the portfolio of upscale Choice Hotels properties in the United States, affecting reservations, front desk operations, revenue management and CRM-driven guest merchandising. Corporate merchandising teams and property operators use Oracle Nor1 Hotel Upsell to create, schedule and present upsell offers, while properties execute guest-facing presentation across the journey.
The announcement states that properties using Nor1 eStandby averaged a 17% increase in upsell revenue per transaction, an explicit outcome tied to the Nor1 eStandby capability. Governance for this CRM and guest merchandising program is organized to standardize offer practices across participating hotels and to scale the Sales Automation merchandising workflows.
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HHM Hotels | Leisure and Hospitality | 11000 | $1.8B | United States | Oracle | Oracle Nor1 Hotel Upsell | Sales Automation | 2015 | n/a |
In 2015, HHM Hotels, the operating entity of Hersha Hospitality Management, implemented Oracle Nor1 Hotel Upsell in a Sales Automation deployment across its Independent Collection properties in the United States. The implementation used Nor1's Merchandising Platform modules eStandby Upgrade and eReach together with the PRiME engine to price and merchandise premium inventory and to engage guests in real time.
Oracle Nor1 Hotel Upsell was configured as a CRM and guest merchandising layer that interfaced with revenue management workflows, enabling rule-based offer generation and real-time price recommendations. The eStandby Upgrade module handled upgrade offer orchestration for premium inventory, eReach managed outbound guest messaging and offer delivery, and the PRiME engine executed offer selection and pricing logic.
Operational coverage focused on guest merchandising and revenue management functions across HHM Hotels Independent Collection in the United States, targeting ancillary revenue and conversion through personalized offers. Day to day users included revenue management, reservations, and front office teams who received system-driven prompts and merchandising guidance.
Governance centered on centralizing merchandising rules and offer approval within the Nor1 platform, aligning revenue management decisioning with guest-facing workflows to standardize how premium inventory is priced and presented in real time. Oracle Nor1 Hotel Upsell served as the platform of record for CRM-driven upsell offers and merchandising at HHM Hotels.
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Servicios Hoteleros De Manzanillo S | Professional Services | 15 | $1M | Mexico | Oracle | Oracle Nor1 Hotel Upsell | Sales Automation | 2024 | n/a |
In 2024, Servicios Hoteleros De Manzanillo S implemented Oracle Nor1 Hotel Upsell, a Sales Automation application, in a deployment documented for Barceló Hotel Group. The work focused on automating CRM and guest merchandising workflows to drive more consistent front desk upsell activity.
The implementation used Oracle Hospitality Nor1 CheckIn Merchandising together with the PRiME optimization engine to deliver machine learning driven, personalized upsell offers. Functional capabilities configured included check in merchandising, guest merchandising workflows for front desk staff, and PRiME based offer optimization to determine tailored room upgrades and ancillary service offers.
Operational coverage spanned Europe, the Middle East, and Asia, with the solution embedded into front desk and guest experience operations across properties in those regions. The deployment standardized how offers are presented at check in and centralized recommendation logic within Nor1 CheckIn Merchandising to harmonize merchandising across sites.
Governance changes emphasized embedding Nor1 driven recommendation workflows into front desk procedures and aligning revenue management with guest services to use the system as the primary source for upsell offers. The Oracle case study states this CRM and guest merchandising deployment made upsell revenue more predictable and forecastable and helped staff present tailored room upgrades and ancillary service offers.
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Leisure and Hospitality | 1100 | $350M | United States | Oracle | Oracle Nor1 Hotel Upsell | Sales Automation | 2023 | n/a |
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