List of Orbium CRM Customers
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Brazil
Since 2010, our global team of researchers has been studying Orbium CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Orbium CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Orbium CRM for CRM include: Embratel, a Brazil based Communications organisation with 12000 employees and revenues of $8.50 billion, Magazine Luiza, a Brazil based Retail organisation with 40000 employees and revenues of $6.71 billion, Grupo SBF S.A, a Brazil based Retail organisation with 8200 employees and revenues of $1.01 billion, Chilli Beans, a Brazil based Retail organisation with 1831 employees and revenues of $103.0 million, Heygates Ltd, a United Kingdom based Consumer Packaged Goods organisation with 900 employees and revenues of $80.0 million and many others.
Contact us if you need a completed and verified list of companies using Orbium CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Orbium CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Chilli Beans | Retail | 1831 | $103M | Brazil | Orbium | Orbium CRM | CRM | 2017 | n/a |
In 2017, Chilli Beans deployed Orbium CRM as its CRM to centralize customer relationship workflows across retail operations and corporate teams. The initiative targeted sales, marketing, and customer service functions, consolidating contact master data and unified customer profiles to support consistent customer interactions across channels.
Configuration work focused on contact and account management, sales pipeline tracking, service case management, campaign orchestration, and reporting. Orbium CRM was configured with role based access, workflow automation to route leads and service requests, and segmentation capabilities to align workstreams between stores and central teams.
Operational coverage encompassed retail stores, customer service desks, and marketing operations within the company, with CRM data flows designed to capture activity feeds and transaction linked customer histories. The deployment emphasized structured record keeping and activity logging to enable coordinated follow up across front line and back office functions.
Governance incorporated centralized data stewardship, standardized sales and service workflows, and a phased rollout approach across departments to enforce data quality and process adherence. Orbium described the engagement as helping Chilli Beans transform problems into successful solutions, framing the implementation as a platform for resolving customer and operational issues.
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Embratel | Communications | 12000 | $8.5B | Brazil | Orbium | Orbium CRM | CRM | 2016 | n/a |
In 2016, Embratel implemented Orbium CRM. Orbium lists Embratel as a customer on its website, confirming the deployment of Orbium CRM within Embratel's IT portfolio in the CRM category.
The deployment focused on core CRM capabilities including account and contact management, opportunity and sales pipeline management, activity tracking, case management for customer service, and configurable workflow automation to support lead to cash and service resolution processes. Orbium CRM was configured to provide role based access controls, reporting and dashboarding, and master customer data management to create a single customer record for front office functions. These modules align with standard CRM functional workflows used to support sales, marketing, and customer support operations.
Operational scope concentrated on unifying sales, marketing, and customer service functions under a single CRM platform, with governance centered on customer data stewardship, access control, and standardized sales and service workflows. The implementation emphasized front office orchestration and master data consolidation to support account management and service operations. Embratel implemented Orbium CRM as a CRM for sales, marketing, and customer service business functions.
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Grupo SBF S.A | Retail | 8200 | $1.0B | Brazil | Orbium | Orbium CRM | CRM | 2019 | n/a |
In 2019, Grupo SBF S.A implemented Orbium CRM in the CRM category to centralize multiskill customer service and to support its e-commerce, B2B and marketplace operations. The rollout targeted customer service channels across phone, chat and email, and aligned CRM workflows with digital sales and logistics touchpoints for the retail business in Brazil.
Orbium CRM was configured to handle multichannel contact handling and skill based agent routing for phone, chat and email, and to support fraud prevention, validation and user analysis capabilities described in internal notes. The implementation included functionality for website and mobile app monitoring, logistics and stock consultation, and structured incident handling for delivery, purchases and sales through digital platforms.
Operational coverage extended across customer service, e-commerce operations and logistics teams, with integrations implied to web and app monitoring feeds, digital sales platforms and stock consultation endpoints to surface order and delivery status within the CRM. The platform was also used for alteration and imputation of customer and transaction data inside Orbium CRM, indicating system level access for data updates tied to operational workflows.
Governance and process changes focused on formalizing incident triage and data imputation controls, defining agent responsibilities for handling delivery and sales incidents, and embedding knowledge aligned to e-commerce, B2B and marketplace tools. These governance measures supported consistent handling of fraud prevention signals and validation workflows within the CRM environment.
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Heygates Ltd | Consumer Packaged Goods | 900 | $80M | United Kingdom | Orbium | Orbium CRM | CRM | 2011 | n/a |
In 2011, Heygates Ltd implemented Orbium CRM, deploying a CRM to centralize customer, sales, and account management functions within its Consumer Packaged Goods business. The program targeted commercial workflows and customer-facing operations to provide a single system of record for contacts, opportunities, and activity history.
Orbium CRM was configured for core CRM modules including contact and account management, opportunity management, activity tracking, and operational reporting, with configurations aligned to Heygates Ltd sales and customer service processes. Standard CRM automation for task assignment and pipeline visibility was applied to enforce consistent sales and service workflows.
The CRM deployment ran alongside an operational program that implemented biometric time and attendance terminals for the hourly paid workforce covering more than 450 staff, eliminating punch card usage and improving time capture accuracy across sites and departments. Operational coverage included multi-site visibility of attendance and overtime data feeding payroll and scheduling processes.
Governance changes focused on centralized visibility of overtime across sites and departments, strengthened attendance monitoring, and tighter payroll reconciliation processes. Outcomes documented from the concurrent operational changes include increased attendance, stopping buddy punching, reduced lateness and early leaving, improved visibility of overtime across sites and departments, and an overall reduced company wage bill on a like for like basis.
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Magazine Luiza | Retail | 40000 | $6.7B | Brazil | Orbium | Orbium CRM | CRM | 2011 | n/a |
In 2011, Magazine Luiza implemented Orbium CRM to unify receptive channels on a single platform and create a consolidated customer interaction layer. The deployment targeted customer service consolidation across multiple contact methods and aligned with the CRM category goals of a single customer view and cross‑functional workflow orchestration.
The Orbium CRM implementation focused on central inbound channel management, case and process control, configurable workflow automation, and routing to enforce response time objectives. Configuration emphasized flexibility to streamline service processes and reduce request response time, while enabling business users to adjust process flows without heavy development effort.
Integrations consolidated incoming channels including 0800, e-mail and chat into the Orbium CRM instance, and the project linked business areas such as sales, marketing, purchasing and distribution centers into a unified transactional and service record. Operational coverage extended across Magazine Luiza retail operations throughout Brazil, bringing store level and back office interactions into the same CRM governed workflow set.
Governance changes established centralized process control and standardized service workflows, with role based routing and SLA oriented handling to support cross departmental case resolution. Outcomes called for streamlined service and decreased response times through process control and flexible CRM configuration, reflecting the implementation objectives stated by Magazine Luiza.
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