List of Pega CRM Customers

Pegasystems

225 Wyman Street,
Waltham, 02451, MA,
United States

https://www.pega.com/

1 888-734-2669

Professional Services

5443

$1.5B

Since 2010, our global team of researchers has been studying Pega CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Each quarter our research team identifies companies that have purchased Pega CRM for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.

Companies using Pega CRM for Customer Engagement include: Highmark Blue Shield, a United States based Insurance organisation with 44000 employees and revenues of $29.40 billion, Blue Shield of California, a United States based Insurance organisation with 7800 employees and revenues of $27.44 billion, Centrica, a United Kingdom based Utilities organisation with 22147 employees and revenues of $26.79 billion, PNC Bank, a United States based Banking and Financial Services organisation with 53859 employees and revenues of $20.81 billion, Scottish and Southern Energy, a United Kingdom based Utilities organisation with 15630 employees and revenues of $13.68 billion and many others.

Contact us if you need a completed and verified list of companies using Pega CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.

The Pega CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!

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Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	SI	Insight
Blue Shield of California	Insurance	7800	$27.4B	United States	Pegasystems	Pega CRM	Customer Engagement	2019	n/a	In 2019, Blue Shield of California implemented Pega CRM as a core platform within a Customer Engagement initiative. The deployment emphasized Pega CRM together with BPM capabilities to support customer service and care coordination workflows across IT Applications and business operations. The implementation encompassed Pega Customer Service, Customer Decision Hub, Workflow Management, and Healthcare Management components of the Pega CRM and BPM platforms. Configuration and development work focused on case management, decisioning, business process orchestration, and rules driven routing to standardize customer interactions and care pathways. A PEGA Tech Lead reported to the IT Applications Engineering Manager and acted as the senior technical owner for Pega CRM, responsible for configuring, developing, maintaining, and managing complex technology solutions on the platform. That role provided platform governance for solution configuration, release coordination, rule lifecycle management, and close collaboration with customer service and healthcare management teams to align process automation with operational workflows. Blue Shield of California Pega CRM Customer Engagement was positioned to centralize customer engagement, orchestrate workflow automation, and surface decisioning across Customer Service and Healthcare Management business functions.
BT Hungary	Communications	2000	$220M	Hungary	Pegasystems	Pega CRM	Customer Engagement	2019	n/a	In 2019, BT Hungary implemented Pega CRM from Pegasystems as its Customer Engagement platform to centralize customer service workflows and case handling. The Pega CRM implementation targeted BT Digital and the Data Science Team under BT Global CTIO, with primary operational coverage in Budapest, Hungary and direct support for service desk and CRM business functions. The deployment configured Pega CRM modules for case management, interaction history, routing and decisioning to standardize ticket lifecycle and customer interactions. Pega CRM event streams and data extracts were instrumented to enable analytics and machine learning workflows, aligning CRM operational events with predictive modeling and service orchestration. Integrations included API and data consolidation flows with Salesforce and SNOW to unify ticket sources, analytics feeds into Qlik and Python Dash dashboards, and production model delivery pipelines built with Flask, Docker and GitLab CD/CI. The integration pattern emphasized API-based model endpoints and dashboard-driven operational reporting to support service desk and analytics consumption. Governance and operationalization were coordinated by the Data Science Team, emphasizing model lifecycle management, API governance and operational reporting for CRM and service desk stakeholders. The implementation focused on embedding Pega CRM into existing ticketing and analytics processes, enabling centralized case orchestration and data flows for downstream machine learning and reporting.
CareFirst BCBS	Insurance	9000	$12.4B	United States	Pegasystems	Pega CRM	Customer Engagement	2017	n/a	In 2017, CareFirst BCBS implemented Pega CRM as part of a Customer Engagement initiative to modernize enrollment and invoicing workflows. The deployment was launched in partnership with Cognizant to address dated manual processes and to establish a roadmap for complete digitization of these interactions. The Pega CRM implementation focused on case management and workflow orchestration to automate enrollment processing and invoicing lifecycle tasks. Decisioning and machine learning capabilities within Pega CRM were applied to routing, exception handling, and eligibility checks, while rules-driven orchestration standardized process flows and reduced manual touch points. Integrations centered on connecting Pega CRM to CareFirst enrollment intake channels and invoicing operations, and aligning output with finance and member services processes. Operational coverage explicitly included enrollment administration, billing and invoicing, finance reconciliation, and member service workflows across CareFirst BCBS. Governance and rollout were coordinated between CareFirst and Cognizant using a phased approach and a roadmap for incremental expansion of digitized processes. CareFirst achieved extraordinary results and drove business value to the bottom line while creating a repeatable blueprint for broader Customer Engagement digitization using Pega CRM.
	Utilities	22147	$26.8B	United Kingdom	Pegasystems	Pega CRM	Customer Engagement	2019	n/a
	Banking and Financial Services	5250	$4.3B	Singapore	Pegasystems	Pega CRM	Customer Engagement	2018	n/a
	Healthcare	1100	$400M	United States	Pegasystems	Pega CRM	Customer Engagement	2018	n/a
	Insurance	44000	$29.4B	United States	Pegasystems	Pega CRM	Customer Engagement	2014	n/a
	Banking and Financial Services	1489	$24M	Slovakia	Pegasystems	Pega CRM	Customer Engagement	2022	n/a
	Government	1440	$257M	Australia	Pegasystems	Pega CRM	Customer Engagement	2021	n/a
	Communications	23000	$7.2B	United Kingdom	Pegasystems	Pega CRM	Customer Engagement	2015	n/a

Showing 1 to 10 of 16 entries

Buyer Intent: Companies Evaluating Pega CRM

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Pega CRM. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Pega CRM for Customer Engagement include:

Ailancy Advisory, a France based Professional Services organization with 250 Employees
Lord, Abbett & Co. LLC, a United States based Banking and Financial Services company with 1200 Employees
Pegasystems, a United States based Professional Services organization with 5443 Employees

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FAQ - APPS RUN THE WORLD Pega CRM Coverage

Pega CRM is a Customer Engagement solution from Pegasystems.

Companies worldwide use Pega CRM, from small firms to large enterprises across 21+ industries.

Organizations such as Highmark Blue Shield, Blue Shield of California, Centrica, PNC Bank and Scottish and Southern Energy are recorded users of Pega CRM for Customer Engagement.

Companies using Pega CRM are most concentrated in Insurance, Utilities and Banking and Financial Services, with adoption spanning over 21 industries.

Companies using Pega CRM are most concentrated in United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Pega CRM across Americas, EMEA, and APAC.

Companies using Pega CRM range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 6.25%, large organizations with 1,001-10,000 employees - 62.5%, and global enterprises with 10,000+ employees - 31.25%.

Customers of Pega CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Pega CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Engagement.

List of Pega CRM Customers

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Buyer Intent: Companies Evaluating Pega CRM

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Q1. What is Pega CRM used for?

Q2. Who uses Pega CRM for Customer Engagement?

Q3. Which companies use Pega CRM?

Q4. What is the industry breakdown of companies using Pega CRM?

Q5. What is the country breakdown of companies using Pega CRM?

Q6. What is the breakdown by employee size of companies using Pega CRM?

Q7. What is the breakdown by revenue of companies using Pega CRM?

Q8. How can I get the full list of companies using Pega CRM?