List of Pencil AI Customers
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Since 2010, our global team of researchers has been studying Pencil AI customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Pencil AI for Generative AI Platforms from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Pencil AI for Generative AI Platforms include: Unilever, a United Kingdom based Consumer Packaged Goods organisation with 115964 employees and revenues of $71.27 billion, L'Oreal, a France based Retail organisation with 90000 employees and revenues of $47.83 billion, Diageo, a United Kingdom based Consumer Packaged Goods organisation with 30092 employees and revenues of $20.27 billion and many others.
Contact us if you need a completed and verified list of companies using Pencil AI, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Pencil AI customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Diageo | Consumer Packaged Goods | 30092 | $20.3B | United Kingdom | Pencil AI | Pencil AI | Generative AI Platforms | 2024 | n/a |
In 2024, Diageo deployed Pencil AI to generate and localize social and paid marketing creative for brands including Johnnie Walker, Captain Morgan and Tanqueray. Diageo used Pencil AI, a Generative AI Platforms solution, to accelerate campaign production and improve audience relevance for its marketing and creative functions.
The implementation emphasized creative generation and localization capabilities, producing multiple asset variants for social and paid channels and enabling faster iteration of messaging and visual treatments. Functional workflows included automated creative asset production, variant generation for audience testing, and localized copy and imagery adaptation to support regional campaigns.
Deployment targeted marketing and creative teams across the UK and global markets, covering portfolio brands named in the case study. The rollout centralized content production workflows and incorporated editorial review and localization processes to maintain brand governance and regional compliance.
Pencil AI case materials published by the vendor report time savings up to 60% and measurable engagement improvements, with the implementation focused on accelerating campaign production and improving audience relevance.
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L'Oreal | Retail | 90000 | $47.8B | France | Pencil AI | Pencil AI | Generative AI Platforms | 2021 | n/a |
In 2021, L'Oreal implemented Pencil AI, a Generative AI Platforms application, to accelerate marketing creative generation across its global markets. The deployment concentrated on producing high volumes of short-form social ads and ad copy, explicitly speeding up creative testing and production for social campaigns.
Pencil AI was configured to support ad-generation and predictive creative capabilities, including automated creative variant generation and AI-assisted copywriting consistent with Generative AI Platforms functionality. Configuration emphasized template-driven asset creation and batch generation for social formats, with predictive scoring used to prioritize variants for live testing.
The implementation was embedded into marketing production workflows and creative operations, supporting social media teams and brand marketing functions across regions. Integration activity focused on content ingestion, campaign asset handoff, and feeding prioritized creative into testing workflows rather than deep enterprise system integration, reflecting a marketing-focused operational scope.
Governance introduced model output review and brand alignment checkpoints to control creative quality and compliance with L'Oreal brand guidelines, and rollout followed iterative testing and scaling of creative pipelines. The engagement produced higher volumes of short-form ads and faster creative testing cycles as the stated operational outcome, with Pencil AI serving as the Generative AI Platforms solution for L'Oreal marketing creative generation.
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Unilever | Consumer Packaged Goods | 115964 | $71.3B | United Kingdom | Pencil AI | Pencil AI | Generative AI Platforms | 2024 | The Brandtech Group |
In 2024, Unilever deployed Pencil AI, using the Pencil Pro offering via The Brandtech Group, to build the Beauty AI Studio as a Generative AI Platforms solution supporting marketing creative generation and optimization. The studio launched in Q2 2024 and was positioned to support Unilever marketing processes across priority markets globally.
Unilever configured Pencil AI to generate and optimize large volumes of creative assets, employing templating and variant generation, automated creative iteration, and creative optimization workflows consistent with Generative AI Platforms capabilities. The implementation emphasized scalable asset production and automated variants to feed regional marketing campaigns and localization processes.
The Brandtech Group led the deployment and rollout, provisioning the Beauty AI Studio to marketing teams and creative operations across target markets. Operational coverage focused on the marketing function, centralizing creative production in a studio model that standardized briefs and asset production pipelines across regions. Partner statements cite thousands of assets delivered through the Beauty AI Studio.
Governance and workflow changes included introducing a centralized studio model to standardize production and approval flows and embedding the Pencil Pro driven generation and optimization into existing marketing processes. The partner announcement explicitly reported significant efficiency outcomes, including approximately 87 percent content production cost savings and doubled production speed for content creation.
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