List of PROS eCommerce Personalization Customers
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Since 2010, our global team of researchers has been studying PROS eCommerce Personalization customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased PROS eCommerce Personalization for Personalization and Product Recommendations from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using PROS eCommerce Personalization for Personalization and Product Recommendations include: GOL Linhas Aéreas, a Brazil based Transportation organisation with 14048 employees and revenues of $3.01 billion, Hyatt Inclusive Collection Mexico, a Mexico based Leisure and Hospitality organisation with 75 employees and revenues of $25.0 million, Cyprus Airways, a United Arab Emirates based Transportation organisation with 100 employees and revenues of $10.0 million and many others.
Contact us if you need a completed and verified list of companies using PROS eCommerce Personalization, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The PROS eCommerce Personalization customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cyprus Airways | Transportation | 100 | $10M | United Arab Emirates | PROS | PROS eCommerce Personalization | Personalization and Product Recommendations | 2024 | n/a |
In 2024, Cyprus Airways implemented PROS eCommerce Personalization, deploying PROS Shopping and PROS Offer Marketing to rework eCommerce and pricing workflows for its online channels. The engagement explicitly covered eCommerce/digital retail and pricing in Cyprus and later expanded to include PROS airTRFX for broader merchandising capabilities.
PROS eCommerce Personalization was configured to deliver capabilities aligned with the Personalization and Product Recommendations category, including dynamic offer management, price optimization and individualized shopping journeys. The implementation emphasized PROS Shopping for contextual offer assembly and PROS Offer Marketing for customer segmentation and offer orchestration, configured to surface accurate pricing and dynamic offers at the point of sale.
The deployment integrated these PROS modules into Cyprus Airways digital retail and pricing processes, operationalizing automated offer decisions across eCommerce and commercial teams. Operational scope focused on eCommerce/digital retail and pricing functions within Cyprus, with a phased rollout that prioritized direct online channels and enabled subsequent airTRFX expansion into additional merchandising workflows.
Governance changes centralized offer and pricing controls and aligned workflows across pricing, revenue management and digital commerce teams to manage offer lifecycles and promotional governance. Reported outcomes include more accurate pricing, dynamic offers and personalized journeys, and an increase in direct sales from 43% to 53% within a year.
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GOL Linhas Aéreas | Transportation | 14048 | $3.0B | Brazil | PROS | PROS eCommerce Personalization | Personalization and Product Recommendations | 2025 | n/a |
In 2025, GOL Linhas Aéreas implemented PROS eCommerce Personalization using the PROS Fare Finder Agent to introduce AI-powered, recommendation-driven travel discovery. The deployment targeted eCommerce and digital marketing channels in Brazil, focusing on guiding undecided shoppers to relevant offers and improving discovery for price-sensitive travelers.
PROS eCommerce Personalization operates in the Personalization and Product Recommendations category and was configured to deliver real-time recommendation logic and search-driven discovery capabilities. The implementation emphasized an AI-driven Fare Finder Agent recommendation engine and personalized offer presentation, surfacing alternate itineraries and tailored price options through recommendation-driven offers and automated personalization rules.
The scope covered eCommerce and digital marketing operations across Brazil and directly supported campaign targeting and on-site merchandising. According to the PROS case study, the implementation delivered large uplifts, reporting a 500% increase in organic search traffic and a 230% increase in campaign revenue. The primary business functions impacted were eCommerce and digital marketing, with outcomes concentrated on improved travel discovery and campaign performance.
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Hyatt Inclusive Collection Mexico | Leisure and Hospitality | 75 | $25M | Mexico | PROS | PROS eCommerce Personalization | Personalization and Product Recommendations | 2024 | n/a |
In 2024, Hyatt Inclusive Collection Mexico implemented PROS eCommerce Personalization. The deployment is categorized under Personalization and Product Recommendations and targeted guest-facing eCommerce and marketing channels across Mexico, the Caribbean and Central America.
The implementation used PROS airTRFX pages and PROS airWire as the core personalization and dynamic pricing modules, delivering dynamic booking pages and inserting real-time rates directly into marketing campaigns. PROS eCommerce Personalization was configured to surface contextually relevant offers on campaign landing pages and to populate availability and rate tiles in near real time for campaign visitors.
Operational scope covered eCommerce and marketing teams across the Hyatt Inclusive Collection Mexico footprint in Mexico, the Caribbean and Central America, with workflows focused on visitor availability checks and campaign-to-booking conversion paths. The work emphasized page-level personalization, rate orchestration, and campaign runtime injection of pricing to align digital acquisition with live inventory and rate decisions.
Case materials explicitly reference PROS airTRFX and PROS airWire as the implemented personalization and dynamic pricing components, and reported a roughly 50.3 percent uplift in visitors checking availability along with rapid ROI from targeted digital campaigns. Governance details in the case study center on campaign-level orchestration and measurement driven by the PROS modules rather than broader platform changes.
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