List of PROS Platform for Travel Customers
PROS Holdings
3200 Kirby Drive Suite 600,
Houston, 77098, TX,
United States
Houston, 77098, TX,
United States
1 713-335-5105
Professional Services
1501
$362M
Since 2010, our global team of researchers has been studying PROS Platform for Travel customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased PROS Platform for Travel for Price Optimization from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using PROS Platform for Travel for Price Optimization include: Turkish Airlines, a Turkey based Transportation organisation with 63455 employees and revenues of $22.67 billion, Air Europa, a Spain based Transportation organisation with 4600 employees and revenues of $1.58 billion, Porter Airlines, a Canada based Transportation organisation with 3600 employees and revenues of $1.10 billion, China Southern Airlines China, a China based Transportation organisation with 150 employees and revenues of $45.0 million and many others.
Contact us if you need a completed and verified list of companies using PROS Platform for Travel, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Air Europa | Transportation | 4600 | $1.6B | Spain | PROS | PROS Platform for Travel | Price Optimization | 2022 | n/a |
In 2022, Air Europa implemented PROS Platform for Travel. The deployment emphasizes PROS Digital Retail within the Price Optimization category to support controlled, customer centric digital shopping across the entire booking journey.
The implementation configures foundational capabilities including Revenue Management, Dynamic Offers, and Digital Retail to create and surface revenue optimal offers. PROS Digital Retail functions as a single configurable digital customer experience platform that extends Internet Booking Engine workflows to present personalized offers, discounts and ancillary bundles.
Operational coverage targets web, mobile and direct sales channels, enabling self service sales channels and online merchandising across search and booking touch points. The platform leverages insights from across the PROS Platform for Travel to orchestrate offer creation and delivery throughout the booking journey.
Governance changes emphasize hands on control of offer logic and display, shifting pricing and merchandising workflows toward centralized offer orchestration and controlled digital shopping experiences. Commercial, ecommerce and revenue management functions are directly implicated in new processes to manage personalization, ancillary product packaging and dynamic pricing rules.
Air Europa expects the PROS Platform for Travel and PROS Digital Retail to drive ancillary revenue, increase conversion and improve traveler loyalty by enabling personalized, digital first offers and configurable retailing. The implementation positions Air Europa to differentiate its Internet Booking Engine experience against low cost and full service competitors while maintaining flexible control over offers.
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China Southern Airlines China | Transportation | 150 | $45M | China | PROS | PROS Platform for Travel | Price Optimization | 2024 | n/a |
In 2024, China Southern Airlines expanded its long-term partnership with PROS by adopting the PROS Platform for Travel, implementing PROS Real-Time Dynamic Pricing in the cloud and deploying PROS Origin & Destination Revenue Management. The engagement targets airline pricing and revenue management functions, with the stated goal of better meeting customer needs through AI-driven pricing optimization.
The deployment configures the PROS Platform for Travel with a cloud-hosted real-time pricing engine for dynamic fare adjustments and an origin and destination revenue management module for network-level inventory and fare optimization. Functional capabilities implemented include AI-driven price recommendation, real-time offer decisioning, and O and D revenue optimization workflows aligned with Price Optimization practices.
Technical design includes integration points to booking and inventory feeds, offer orchestration layers, and commercial pricing workflows to enable continuous price refreshes and automated decisioning. Operational coverage centers on the airline's commercial pricing and revenue management teams, embedding pricing outputs into existing revenue operations processes.
Governance emphasis is placed on centralized model governance and pricing rule management, with phased operationalization to align policy controls and workflow automation for pricing decisions. The program frames PROS Real-Time Dynamic Pricing and PROS Origin & Destination Revenue Management as part of a coordinated Price Optimization capability to improve customer responsiveness while retaining enterprise control over pricing thresholds and decision logic.
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Porter Airlines | Transportation | 3600 | $1.1B | Canada | PROS | PROS Platform for Travel | Price Optimization | 2025 | n/a |
In 2025, Porter Airlines implemented PROS Platform for Travel to modernize revenue management and retailing across North America, targeting Price Optimization for airline fares and ancillary offers. The deployment was positioned to centralize pricing decisions within the commercial organization and to move revenue management toward real time decisioning.
The implementation leveraged PROS Revenue Management Advantage alongside real time dynamic pricing capabilities within the PROS Platform for Travel, with configuration focused on behavior based pricing and elasticity forecasting. Functional modules included demand elasticity modeling, offer optimization, and automated price orchestration to reduce manual rate adjustments and enable policy driven price decisions.
Operational coverage centered on the airline revenue management and retailing teams, aligning pricing workflows with commercial planning and inventory control processes across the North American network. The rollout emphasized embedding elasticity forecasts into pricing rules and automating routine adjustments, keeping human intervention for exception handling and strategy setting.
Governance changes included tighter price policy control and a reduction in manual workarounds, as the behavior based pricing and forecasting components were used to standardize decision criteria. Outcomes called out by the program included reduced manual workarounds and improved revenue performance, reflecting the intended Price Optimization objectives of the PROS Platform for Travel implementation.
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Turkish Airlines | Transportation | 63455 | $22.7B | Turkey | PROS | PROS Platform for Travel | Price Optimization | 2024 | n/a |
In 2024, Turkish Airlines implemented PROS Platform for Travel as part of a Price Optimization initiative focused on airline revenue management. The rollout centers on PROS Price Elasticity Optimization capabilities to improve forecast accuracy and to move the carrier toward dynamic pricing across its global network.
The implementation embeds PROS Price Elasticity Optimization within Turkish Airlines revenue management workflows, enabling elasticity modeling, demand forecasting refinement, and price scenario simulation. PROS Platform for Travel is configured to support price sensitivity analysis and to feed pricing signals into offer decisioning, aligning with the carrier’s stated path to more personalized offer management.
Operationally the deployment targets the airline revenue management function across the global network, integrating price optimization outputs into existing pricing and offer orchestration processes. Governance emphasis is on configuring rules and workflows inside the revenue management organization to operationalize elasticity outputs and to progress toward dynamic, personalized offer management as described by PROS.
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Buyer Intent: Companies Evaluating PROS Platform for Travel
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FAQ - APPS RUN THE WORLD PROS Platform for Travel Coverage
PROS Platform for Travel is a Price Optimization solution from PROS.
Companies worldwide use PROS Platform for Travel, from small firms to large enterprises across 21+ industries.
Organizations such as Turkish Airlines, Air Europa, Porter Airlines and China Southern Airlines China are recorded users of
PROS Platform for Travel for Price Optimization.
Companies using PROS Platform for Travel are most concentrated in Transportation, with adoption spanning over 21 industries.
Companies using PROS Platform for Travel are most concentrated in Turkey, Spain and Canada, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of PROS Platform for Travel across Americas, EMEA, and APAC.
Companies using PROS Platform for Travel range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 25%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 25%.
Customers of PROS Platform for Travel include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified PROS Platform for Travel customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Price Optimization.