List of Pulsar Platform Customers
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Since 2010, our global team of researchers has been studying Pulsar Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Pulsar Platform for PR and Media Communication from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Pulsar Platform for PR and Media Communication include: NBC TV Network, a United States based Communications organisation with 53000 employees and revenues of $38.94 billion, Dr. Martens, a United Kingdom based Retail organisation with 2630 employees and revenues of $1.11 billion, Here Technologies, a Netherlands based Professional Services organisation with 9000 employees and revenues of $1.01 billion and many others.
Contact us if you need a completed and verified list of companies using Pulsar Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Pulsar Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Dr. Martens | Retail | 2630 | $1.1B | United Kingdom | Pulsar Group | Pulsar Platform | PR and Media Communication | 2020 | n/a |
In 2020 Dr. Martens deployed the Pulsar Platform, leveraging Pulsar CORE to measure ROI and optimise owned social media performance for its marketing team in the United Kingdom. The engagement is mapped to the PR and Media Communication category and represents a marketing and social media use case focused on Instagram performance and KPI attainment.
The implementation used Pulsar CORE's ROI measurement and content performance analysis capabilities to centralise campaign-level reporting and KPI tracking. Functional workflows implemented included content performance analytics, audience insight and segmentation for owned channels, and campaign attribution processes to support ongoing optimisation decisions.
Operational scope was explicitly the Dr. Martens marketing organisation, with activity concentrated on owned social media channels in the United Kingdom and outcomes including recognition for the brand's Instagram presence and meeting stated KPI targets. Governance emphasis centered on measurement and reporting workflows to support marketing accountability and optimisation rather than broader platform integrations or enterprise-wide rollout.
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Here Technologies | Professional Services | 9000 | $1.0B | Netherlands | Pulsar Group | Pulsar Platform | PR and Media Communication | 2021 | n/a |
In 2021, Here Technologies implemented Pulsar Platform to support social research and audience intelligence in the Netherlands. The Pulsar Platform, categorized as PR and Media Communication, was used to investigate gender differences in navigational app usage and to inform product development and innovation.
Implementation emphasized Pulsar Platform capabilities for social listening, audience segmentation, demographic inference and trend analysis to surface behavioral differences across gender cohorts. These capabilities were applied within research workflows that combined query-driven social data extraction, qualitative tagging and cross-cohort comparison to generate product and marketing insights.
Operational scope covered product development and marketing teams in the Netherlands, with findings routed into product roadmap discussions and innovation prioritization. The research approach and outcomes were documented in a Pulsar case study, creating an auditable record of methods and outputs for governance and reproducibility.
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NBC TV Network | Communications | 53000 | $38.9B | United States | Pulsar Group | Pulsar Platform | PR and Media Communication | 2020 | n/a |
In 2020 NBC TV Network implemented the Pulsar Platform from Pulsar Group as a PR and Media Communication solution to support media and creative development workflows. The deployment targeted US programming and insights teams within NBC Entertainment, aligning the platform with audience mapping and creative planning use cases.
The implementation built a hybrid framework that connected survey, social, and search data to generate what NBC refers to as Live Segments, using the Pulsar Platform to ingest and normalize survey feeds, social listening streams, and search signal aggregations. Functional capabilities configured on the Pulsar Platform included combined survey plus social module usage for fused audience segmentation, cultural trend detection, content affinity mapping, and dashboarding to surface segment insights for creative teams.
Integrations focused on connectors to survey platforms, social data sources, and search analytics, with Live Segments produced as reusable artifacts feeding creative development and audience mapping workflows. Operational governance was organized around Live Segments as a shared output between programming and insights stakeholders, incorporating editorial review and scheduled segment refresh processes to keep insights current for US programming use.
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