List of Qualtrics DesignXM Customers
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Since 2010, our global team of researchers has been studying Qualtrics DesignXM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Qualtrics DesignXM for Survey and Questionnaire from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Qualtrics DesignXM for Survey and Questionnaire include: Vertex Pharmaceuticals, a United States based Life Sciences organisation with 5400 employees and revenues of $9.87 billion, JetBlue, a United States based Transportation organisation with 23000 employees and revenues of $9.28 billion, Under Armour, a United States based Retail organisation with 6500 employees and revenues of $5.16 billion, Yamaha Corporation, a Japan based Manufacturing organisation with 19895 employees and revenues of $2.78 billion and many others.
Contact us if you need a completed and verified list of companies using Qualtrics DesignXM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Qualtrics DesignXM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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JetBlue | Transportation | 23000 | $9.3B | United States | Qualtrics | Qualtrics DesignXM | Survey and Questionnaire | 2016 | n/a | In 2016, JetBlue implemented Qualtrics DesignXM to establish an enterprise survey driven customer experience capability across North America. The deployment centers on the Qualtrics DesignXM application within the Survey and Questionnaire category to measure and manage end to end customer experience, combining structured surveys with conversation analytics to surface operational issues and support NPS improvement and multiple JD Power awards. The implementation emphasizes DesignXM modules for experience research and CX program management, with survey design, feedback collection, and experience analytics configured to capture multi touchpoint feedback. Survey driven workflows are used to prioritize issues and create operational tickets, and reporting configurations provide experience research outputs for continuous improvement programs. Integrations are focused on combining survey data with conversation analytics to link qualitative contact interactions to quantitative feedback, enabling operational teams to trace root causes. Operational coverage is scoped to customer experience and operations teams across North America, with the platform feeding insight pipelines used by frontline and service operations to address identified issues. Governance centers on programmatic survey cycles and closed loop CX processes, with deployment orchestrated to support ongoing experience research and enterprise CX governance. Qualtrics DesignXM is restated as the core Survey and Questionnaire tool JetBlue uses to drive survey based CX programs and to operationalize feedback into actions that contributed to reported improvements and JD Power recognition. | |
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Under Armour | Retail | 6500 | $5.2B | United States | Qualtrics | Qualtrics DesignXM | Survey and Questionnaire | 2013 | n/a | In 2013, Under Armour implemented Qualtrics DesignXM to centralize and scale product testing and feedback for product development. The implementation used Qualtrics DesignXM within the Survey and Questionnaire category to standardize product experience research workflows across North America. Configuration emphasized product testing capabilities, including structured study templates, survey authoring for experience measurement, panel management and sampling workflows, and multi wave testing to support iterative product refinements. Under Armour applied the Qualtrics Product Testing module alongside DesignXM survey tools to create standardized protocols for prototype feedback, sensory evaluation, and quantitative scoring, enabling consistent data capture and cohort segmentation. The rollout targeted product development teams across North America and scaled the tester base from approximately 100 to over 10,000, supporting evaluation of more than 2,000 products annually as reported in company filings. Operational scope included centralized management of tester recruitment, study scheduling, and data aggregation to inform cross functional design, merchandising, and development decisions. Governance introduced centralized program oversight with standardized study governance, instrument version control, and repeatable approval workflows to ensure methodological consistency across product lines. The deployment retained Qualtrics DesignXM as the core Survey and Questionnaire platform, enabling standardized governance and repeatable study lifecycles across Under Armour product teams. | |
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Vertex Pharmaceuticals | Life Sciences | 5400 | $9.9B | United States | Qualtrics | Qualtrics DesignXM | Survey and Questionnaire | 2018 | n/a | In 2018, Vertex Pharmaceuticals implemented Qualtrics DesignXM in the Survey and Questionnaire category. The deployment targeted People Strategy and Analytics and the University Relations team, with Qualtrics DesignXM configured as a cloud survey platform to manage structured employee and candidate feedback programs. Implementation work included design and distribution of 360 degree surveys and a dedicated University Relations survey built for an audience of approximately 1500 respondents, using Qualtrics DesignXM survey authoring, branching logic, respondent management, and built‑in reporting capabilities. The team configured survey instruments to support multiwave distribution, anonymized response collection, and exportable data payloads for downstream analysis. Operational analytics workflows combined Qualtrics survey outputs with HR data sources during People Strategy and Analytics activities, where month on month compensation data from an Oracle database and Workday were audited using reproducible R code. Dashboards and visualizations were developed in Tableau and Visier to surface survey findings alongside cost of hire and gender pay gap analysis metrics, enabling integrated HR analytics across survey and transactional data. Governance and operational ownership rested with People Strategy and Analytics, who applied reproducible R processes for auditability and used role based access controls and tiered reporting inside Qualtrics DesignXM to protect confidentiality and manage stakeholder access. Implementation activities reflected a cross functional scope between People Strategy, University Relations, and HR analytics functions, with Qualtrics DesignXM serving as the primary Survey and Questionnaire platform for these initiatives. | |
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Manufacturing | 19895 | $2.8B | Japan | Qualtrics | Qualtrics DesignXM | Survey and Questionnaire | 2016 | n/a |
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