List of Relationship One Data Cloud Customers
Minneapolis, 55401, MN,
United States
Since 2010, our global team of researchers has been studying Relationship One Data Cloud customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Relationship One Data Cloud for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Relationship One Data Cloud for Data Management Platform include: Optum, a United States based Insurance organisation with 95000 employees and revenues of $105.40 billion, Cummins, a United States based Manufacturing organisation with 69600 employees and revenues of $34.10 billion and many others.
Contact us if you need a completed and verified list of companies using Relationship One Data Cloud, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Relationship One Data Cloud customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cummins | Manufacturing | 69600 | $34.1B | United States | Relationship One | Relationship One Data Cloud | Data Management Platform | 2016 | n/a |
In 2016, Relationship One deployed Relationship One Data Cloud at Cummins to support centralized marketing data management alongside a global Oracle Eloqua Center of Excellence. The deployment targeted the marketing process area across global and United States operations, consolidating marketing automation governance and driving broader platform adoption of Oracle Eloqua.
Relationship One Data Cloud was used as a Data Management Platform to centralize marketing datasets and enable cross-team audience segmentation and orchestration, consistent with centralized data warehouse and customer profile capabilities typical of the category. Configuration work focused on unifying contact and account records, standardizing segmentation logic, and provisioning audience feeds for campaign orchestration and marketing operations workflows.
The implementation included explicit integration with Oracle Eloqua as the marketing automation engine, with the Relationship One Data Cloud serving as the central data layer feeding Eloqua segmentation and campaign orchestration. Operational coverage emphasized marketing operations, demand generation, and campaign management teams, with a governance model anchored by the global Eloqua Center of Excellence to standardize processes, rollout sequencing, and platform adoption.
The governance and Center of Excellence structure centralized workflow ownership and adoption practices, and the project is documented as dramatically increasing platform adoption for Oracle Eloqua. The narrative aligns Cummins, Relationship One Data Cloud, Data Management Platform, and marketing operations in a consolidated implementation story.
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Optum | Insurance | 95000 | $105.4B | United States | Relationship One | Relationship One Data Cloud | Data Management Platform | 2015 | n/a |
In 2015, Optum implemented Relationship One Data Cloud as a Data Management Platform to centralize disparate lead and transactional data and to support demand generation workflows. The deployment built on an Oracle Eloqua implementation with Relationship One to improve lead routing and demand generation, a program Optum reported produced a 660% increase in marketing generated pipeline and approximately 550 hours saved from the sales process.
The implementation delivered core Data Management Platform capabilities including ingestion of Eloqua lead streams, identity resolution to consolidate contact records, unified contact profiles for segmentation, and rule based routing to operationalize lead distribution. Configuration emphasized large scale segmentation and automated routing rules, coupled with data normalization and matching logic to maintain consistent profile attributes used for campaign targeting and lead scoring workflows.
Relationship One Data Cloud was integrated directly with Oracle Eloqua for bidirectional data flows supporting campaign execution and lead status updates, and it fed downstream sales process workflows in the United States marketing and process organizations. Operational coverage focused on Optum marketing and sales process areas, applying segmentation and routing across multiple demand generation programs rather than a single campaign.
Governance and process changes centralized ownership of lead quality and routing rules within Optum marketing operations, establishing standardized workflows for data stewardship and sales hand off. The Relationship One Data Cloud deployment by Relationship One provided a centralized Data Management Platform foundation to sustain the reported pipeline growth and time savings while enabling continued segmentation and orchestration work.
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