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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

List of Relay Content Pro Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Citizens Bank Banking and Financial Services 17398 $8.2B United States Relay Network Relay Content Pro Generative AI Platforms 2016 n/a
In 2016, Citizens Bank implemented Relay Content Pro, deploying the Relay Content Pro Generative AI Platforms capability to accelerate CRM and customer onboarding workflows in the United States. The deployment built on Citizens Bank’s existing use of Relay Feeds for customer onboarding and student loan application workflows, aligning generative messaging with Relay’s Message Builder environment to support retail and student lending intake processes. Configuration focused on content generation templates, message orchestration, and automated variant creation to populate application forms and customer communications. Functional modules inferred from the Message Builder embedding included templated email and in-app message composition, contextual copy generation for multi-step application flows, and runtime selection of messaging variants to improve completion rates. Integrations targeted CRM systems and digital onboarding pipelines, embedding generated content into customer-facing channels and application workflows without naming specific CRM vendors. Operational coverage centered on customer onboarding teams and student lending operations within Citizens Bank in the United States, with content authored by marketing and onboarding teams and surfaced through automated workflow engines. Governance and process changes emphasized templating controls, approval workflows, and content compliance review to maintain regulatory and brand consistency during rollout. Citizens Bank reported measurable outcomes tied to the Relay Feeds and Relay Content Pro usage, specifically a 40% reduction in application completion time and a 10% increase in completed loans.
Independence Health Group Insurance 14000 $31.1B United States Relay Network Relay Content Pro Generative AI Platforms 2013 n/a
In 2013, Independence Health Group deployed Relay Content Pro as part of a Relay IBX Wire implementation to deliver HIPAA-compliant, personalized member communications. The deployment targeted benefits guidance and member outreach in the United States, reaching over 550,000 members and improving member engagement. Relay Content Pro, an embedded generative-AI feature within Relay's Message Builder, was implemented to support personalized content generation and template-driven message assembly for healthcare communications. Module usage for Relay Content Pro is inferred from Independence Health Group's longstanding relationship as a Relay Feed customer, and the implementation emphasized automated content drafting, personalization logic, and message composition consistent with Generative AI Platforms functionality. Operational coverage focused on member engagement and benefits communication workflows across the organization, delivered via Relay's IBX Wire to enrolled members in the United States. Governance controls were centered on HIPAA compliance and content review, with Message Builder driven workflows and Relay Content Pro templates used to orchestrate personalized outreach and benefits guidance.
Maxor National Pharmacy Services Life Sciences 1200 $150M United States Relay Network Relay Content Pro Generative AI Platforms 2018 n/a
In 2018, Maxor National Pharmacy Services implemented Relay Content Pro and integrated it into a HIPAA-compliant patient engagement program called myMaxorLink, deploying Generative AI Platforms to support medication adherence outreach. The initiative was developed in partnership with Relay Network and positioned Relay Content Pro as the embedded AI content-generation layer within the platform. The implementation combined Relay Feeds for personalized patient messaging with Relay Content Pro's AI generation capabilities to automate refill prompts, adherence reminders, and tailored patient education content. Relay Content Pro was configured to produce contextually relevant messages within the platform's secure messaging workflows, enabling programmatic sequencing and content variation for different patient cohorts. Operational scope targeted healthcare patient engagement and medication adherence across Maxor's United States service footprint, with governance controls enforcing HIPAA compliance and digital-first outreach procedures. The shift toward automated, AI-driven messaging reduced the need for manual outbound phone calls and produced measurable program outcomes, including 35 percent faster refills among at-risk patients and an approximately 50 percent reduction in outbound calls.
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FAQ - APPS RUN THE WORLD Relay Content Pro Coverage

Relay Content Pro is a Generative AI Platforms solution from Relay Network.

Companies worldwide use Relay Content Pro, from small firms to large enterprises across 21+ industries.

Organizations such as Independence Health Group, Citizens Bank and Maxor National Pharmacy Services are recorded users of Relay Content Pro for Generative AI Platforms.

Companies using Relay Content Pro are most concentrated in Insurance, Banking and Financial Services and Life Sciences, with adoption spanning over 21 industries.

Companies using Relay Content Pro are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Relay Content Pro across Americas, EMEA, and APAC.

Companies using Relay Content Pro range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 66.67%.

Customers of Relay Content Pro include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Relay Content Pro customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Generative AI Platforms.