List of Retail Rocket Sailplay Customers
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Since 2010, our global team of researchers has been studying Retail Rocket Sailplay customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Retail Rocket Sailplay for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Retail Rocket Sailplay for Marketing Automation include: Sephora, a France based Retail organisation with 52000 employees and revenues of $15.00 billion, Crocs, a United States based Retail organisation with 7910 employees and revenues of $4.10 billion, Papa Johns, a United States based Retail organisation with 13200 employees and revenues of $2.14 billion and many others.
Contact us if you need a completed and verified list of companies using Retail Rocket Sailplay, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Retail Rocket Sailplay customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Crocs | Retail | 7910 | $4.1B | United States | Retail Rocket | Retail Rocket Sailplay | Marketing Automation | 2018 | n/a |
In 2018, Crocs implemented Retail Rocket Sailplay to support Marketing Automation and loyalty use cases across its digital channels. The deployment focused on marketing and customer retention functions and positioned Retail Rocket Sailplay as the central platform for automated customer engagement workflows within the company.
The implementation used Retail Rocket Sailplay modules for loyalty program management and for triggered campaigns, enabling rule driven lifecycle messaging and personalized loyalty mechanics. Retail Rocket Sailplay was configured to operate as the orchestration layer for segmentation, campaign triggers, and reward issuance, aligning program logic with customer behavioral signals.
Operational coverage spanned marketing, CRM, and e commerce touchpoints, with the platform driving personalization and repeat purchase initiatives across email, on site, and other customer channels. Integrations were established between Retail Rocket Sailplay and Crocs digital storefront and customer data sources to feed segmentation and trigger criteria, enabling synchronized multi channel engagement.
Governance and operationalization centered on embedding campaign orchestration and loyalty rules into marketing workflows, with Marketing and Retention teams using the platform to manage campaign cadence and reward policies. The combined Retail Rocket and SailPlay capability was used to improve repeat purchases and personalization across channels, reflecting a focus on automated loyalty management and targeted triggered campaigns.
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Papa Johns | Retail | 13200 | $2.1B | United States | Retail Rocket | Retail Rocket Sailplay | Marketing Automation | 2017 | n/a |
In 2017, Papa Johns implemented Retail Rocket Sailplay. Retail Rocket Sailplay is a Marketing Automation platform positioned to deliver loyalty, CRM and campaign automation to drive repeat orders and retention for the brand.
The implementation focused on core Marketing Automation capabilities, including loyalty program management, customer relationship management workflows, campaign automation and lifecycle orchestration. Functional modules inferred from the vendor positioning include segmentation and audience orchestration, behavior‑triggered campaign flows, email and push campaign management, coupon and rewards configuration, and built‑in analytics for campaign performance and customer engagement.
Operationally the initiative centered on Papa Johns marketing and retention functions, with governance oriented around campaign governance, loyalty rules administration and centralized marketing operations. The deployment was designed to orchestrate customer-facing campaigns across owned digital channels and to unify loyalty and CRM workflows under a single Marketing Automation platform, Retail Rocket Sailplay, to support repeat orders and customer retention.
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Sephora | Retail | 52000 | $15.0B | France | Retail Rocket | Retail Rocket Sailplay | Marketing Automation | 2019 | n/a |
In 2019 Sephora implemented Retail Rocket Sailplay as a Marketing Automation platform to support loyalty and CRM driven campaign operations. Retail Rocket Sailplay appears in the vendor acquisition announcement listing Sephora among Sailplay clients, indicating the combined platform is used by Sephora for loyalty and marketing automation.
The deployment emphasized Sailplay loyalty capabilities together with CRM driven email and SMS campaign functionality, leveraging customer segmentation, automated lifecycle campaigns, and campaign orchestration workflows. Configuration work focused on loyalty program rules, message templates, segmentation criteria, and automated triggers typical of marketing automation implementations.
Operational scope covered regional marketing and loyalty teams, applying Retail Rocket Sailplay to retention, loyalty program management, and customer lifecycle marketing to drive retention and lifetime value. The implementation aligned marketing and loyalty business functions around centralized campaign orchestration and automated customer journeys.
Governance instituted centralized control of segmentation, campaign approval, and lifecycle automation within marketing and loyalty functions to standardize execution across the region. The vendor announcement explicitly links the combined Retail Rocket Sailplay platform to efforts to drive retention and LTV in the region.
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