List of Rival Tech Platform Customers
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Since 2010, our global team of researchers has been studying Rival Tech Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Rival Tech Platform for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Rival Tech Platform for Customer Analytics include: Dell, a United States based Manufacturing organisation with 108000 employees and revenues of $95.60 billion, Diageo, a United Kingdom based Consumer Packaged Goods organisation with 30092 employees and revenues of $20.27 billion, McCormick, a United States based Consumer Packaged Goods organisation with 14100 employees and revenues of $6.72 billion and many others.
Contact us if you need a completed and verified list of companies using Rival Tech Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Rival Tech Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Dell | Manufacturing | 108000 | $95.6B | United States | Rival Technologies | Rival Tech Platform | Customer Analytics | 2021 | n/a |
In 2021, Dell implemented Rival Tech Platform to run conversational research and an insight community supporting services customer experience and product and marketing research. The deployment is categorized under Customer Analytics and targeted Dell research teams responsible for services, product research, and marketing insight workflows.
The Rival Tech Platform was configured to operate as a mobile first conversational research environment, enabling community based qualitative data capture and asynchronous participant engagement. Functional capabilities implemented include conversation driven feedback collection, community moderation and participant recruitment workflows, and tools to structure qualitative inputs for stakeholder review and storytelling.
Governance evolved to centralize research intake through the insight community and to formalize moderation and stakeholder engagement processes, aligning research output with decisioning forums. Dell research leaders report that after adopting the Rival Tech Platform the teams experienced faster, richer qualitative feedback and improved stakeholder storytelling and decisioning, reflecting the platform s role in Dell s Customer Analytics practice.
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Diageo | Consumer Packaged Goods | 30092 | $20.3B | United Kingdom | Rival Technologies | Rival Tech Platform | Customer Analytics | 2020 | Reach3 Insights |
In 2020, Diageo rebuilt its Spirits Insiders insight community on the Rival Tech Platform in partnership with Reach3 Insights. The Rival Tech Platform was deployed as a Customer Analytics application to capture mobile first, in the moment consumer feedback to support go to market, packaging and retail strategies for Diageo's global portfolio.
Implementation emphasized community management and mobile data collection capabilities, configurable surveys and in the moment feedback capture, and dashboarding for segmentation and trend analysis. Configuration work focused on lightweight mobile user experience, automated tagging workflows, and stakeholder facing dashboards that surface consumer signals to marketing and trade teams, with Reach3 Insights orchestrating fieldwork and operational setup.
Governance combined community moderation controls and role based access to insight dashboards, and established processes to route validated consumer input into product launch and retail planning forums. The Rival Tech Platform rollout targeted the Spirits Insiders community and scaled practices across markets, and the solution improved speed to insight and influenced product launches and retail and marketing decisions across Diageo’s global portfolio.
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McCormick | Consumer Packaged Goods | 14100 | $6.7B | United States | Rival Technologies | Rival Tech Platform | Customer Analytics | 2022 | n/a |
In 2022, McCormick implemented the Rival Tech Platform to modernize its Flavor Nation insight community across the United States, Canada and Australia. The Rival Tech Platform was deployed as a Customer Analytics solution to support consumer and product insights for CPG and marketing functions within McCormick.
The implementation emphasized insight community and conversational research modules, enabling real time multimedia feedback, panel engagement workflows and asynchronous discussion capture consistent with Customer Analytics capabilities. McCormick used the Rival Tech Platform to collect open ended responses, multimedia uploads and structured conversational probes to surface consumer sentiment and creative reactions.
The rollout was executed regionally across the US, Canada and Australia via a Reach3 partnership, with operational coverage focused on marketing, category and product development teams. Integration points were limited to internally routed feedback streams and reporting handoffs to cross functional stakeholders, enabling faster decision cycles for packaging, in store execution and messaging.
Governance centered on moderated community workflows and centralized insight management to support recurring research cycles and rapid iteration of test concepts. The implementation delivered a 46% response rate and provided real time multimedia feedback that accelerated packaging, in store and messaging decisions.
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Buyer Intent: Companies Evaluating Rival Tech Platform
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