List of Roy Morgan Asteroid Customers
Melbourne, 3000, VIC,
Australia
Since 2010, our global team of researchers has been studying Roy Morgan Asteroid customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Roy Morgan Asteroid for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Roy Morgan Asteroid for Analytics and BI include: ANZ Bank New Zealand, a New Zealand based Banking and Financial Services organisation with 9000 employees and revenues of $1.99 billion, Victoria University, a Australia based Education organisation with 2295 employees and revenues of $401.0 million, Executive Channel Network (ECN), a United Kingdom based Professional Services organisation with 62 employees and revenues of $10.0 million and many others.
Contact us if you need a completed and verified list of companies using Roy Morgan Asteroid, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Roy Morgan Asteroid customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ANZ Bank New Zealand | Banking and Financial Services | 9000 | $2.0B | New Zealand | Roy Morgan | Roy Morgan Asteroid | Analytics and BI | 2018 | n/a |
In 2018 ANZ Bank New Zealand partnered with Roy Morgan to implement Roy Morgan Asteroid as an Analytics and BI solution to build the ANZ Financial Wellbeing Indicator. The engagement used Roy Morgan Single Source data and Roy Morgan Asteroid to produce ongoing six monthly measures of financial wellbeing for New Zealanders, positioning the work as a finance and customer insights implementation.
The implementation centered on Roy Morgan Asteroid database delivery and query capabilities, ingesting Roy Morgan Single Source survey data into a structured survey database for analysis. Configuration focused on delivering a queryable ASTEROID dataset and instrumentation for repeated measurement, enabling analysts to generate wellbeing indicators and trend reporting on a regular cadence.
Operational scope is New Zealand, with the output used by ANZ New Zealand finance and customer insights functions to support both public reporting and internal decision making. Governance and process changes included establishing a six monthly measurement cadence and data stewardship for the ASTEROID survey database, operationalizing how survey deliveries are queried and handed off to reporting workflows.
Roy Morgan Asteroid is used as the primary Analytics and BI delivery mechanism for the Financial Wellbeing Indicator, supporting structured analysis of survey data and serving both external reporting obligations and internal strategy and customer insight use cases.
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Executive Channel Network (ECN) | Professional Services | 62 | $10M | United Kingdom | Roy Morgan | Roy Morgan Asteroid | Analytics and BI | 2014 | n/a |
In 2014, Executive Channel Network implemented Roy Morgan Asteroid to analyse audience data for its office based digital out of home network. Roy Morgan Asteroid was used as an Analytics and BI application to generate detailed audience profiles and to support more targeted advertising and campaign planning.
The implementation emphasized audience profiling and media planning capabilities within Roy Morgan Asteroid, aligning audience segmentation outputs with campaign planning workflows and advertiser reporting. Operational scope covered ECN's office based DOOH sites in Australia and business functions in sales, media planning and campaign operations, where Roy Morgan Asteroid provided demographic profiling and audience segmentation to inform media targeting decisions.
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Victoria University | Education | 2295 | $401M | Australia | Roy Morgan | Roy Morgan Asteroid | Analytics and BI | 2009 | n/a |
In 2009, Victoria University implemented Roy Morgan Asteroid in its marketing units to support classroom instruction in market research, survey tabulation and consumer and media analysis. Roy Morgan Asteroid is deployed as an Analytics and BI application used for hands on instruction and student coursework in Australia. The deployment focuses on teaching labs and coursework integration rather than broad enterprise reporting, aligning the application with academic research methods and practical survey analysis. Configuration emphasizes dataset tabulation, cross tab analysis and consumer segmentation exercises consistent with Analytics and BI functional workflows, with instructors using the Roy Morgan Asteroid platform to demonstrate market research techniques. Operational scope covers marketing and communications departments and student cohorts, with the platform incorporated into course assessments and laboratory sessions. Governance is faculty led, with curriculum integration and classroom access controls managing student use and dataset handling.
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