List of Roy Morgan Audiences Customers
Melbourne, 3000, VIC,
Australia
Since 2010, our global team of researchers has been studying Roy Morgan Audiences customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Roy Morgan Audiences for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Roy Morgan Audiences for Customer Data Platform include: News Corp, a United States based Media organisation with 22300 employees and revenues of $8.45 billion, Nine, a Australia based Media organisation with 4100 employees and revenues of $1.00 billion, Simonds Group, a Australia based Construction and Real Estate organisation with 1200 employees and revenues of $722.0 million and many others.
Contact us if you need a completed and verified list of companies using Roy Morgan Audiences, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Roy Morgan Audiences customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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News Corp | Media | 22300 | $8.5B | United States | Roy Morgan | Roy Morgan Audiences | Customer Data Platform | 2022 | n/a |
In 2022 News Corp implemented Roy Morgan Audiences as a Customer Data Platform to consolidate readership measurement and support commercial planning for its Australian mastheads. Public reporting and investor filings from News Corp Australia cite Roy Morgan Single Source and Total News readership metrics to measure combined print and digital audiences, and those metrics are used to inform advertising, audience measurement and commercial planning across its mastheads in Australia.
The deployment emphasizes Customer Data Platform capabilities, including identity resolution and unified audience profiles, audience segmentation to reconcile print and digital readership counts, and ingestion of Roy Morgan Single Source readership datasets to create a single view of reader behavior. Roy Morgan Audiences is referenced as the system aligning readership definitions and segmentation logic, enabling standardized audience cohorts for commercial use across titles.
Operational ownership sits with audience measurement and commercial teams across News Corp Australia, with measurement and reporting workflows structured to reflect Roy Morgan Single Source and Total News definitions for external reporting and advertiser-facing metrics. The implementation ties the Roy Morgan Audiences Customer Data Platform directly to advertising planning, audience measurement, and commercial forecasting processes used by News Corp Australia.
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Nine | Media | 4100 | $1.0B | Australia | Roy Morgan | Roy Morgan Audiences | Customer Data Platform | 2014 | n/a |
In 2014, Nine implemented Roy Morgan Audiences as a Customer Data Platform in partnership with Roy Morgan to match Nine registered accounts to Roy Morgan Helix Personas. The engagement established a persistent identity matching layer that linked authenticated user records to Helix Personas for audience targeting across Nine’s digital properties.
Roy Morgan Audiences was configured to perform audience mapping and segmentation, with inferred use of identity resolution and persona enrichment workflows typical of Customer Data Platform deployments. The implementation focused on creating audience segments based on Helix Personas and making those segments available for targeting, consistent with the public description of the Helix Personas integration.
Integrations centered on Nine’s registered account store and the digital and publishing inventory operated by Nine, enabling marketing and advertising teams to activate persona-driven audiences across owned channels in Australia. Operational coverage explicitly included Nine’s marketing and advertising functions, where audience planning and campaign activation were primary use cases.
Governance and rollout were organized around a commercial data partnership model between Nine and Roy Morgan, with operational processes to synchronize persona mappings into Nine’s advertising workflows. The stated outcome of the implementation was to enable marketing and advertising teams to target audiences more precisely across Nine’s digital and publishing inventory.
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Simonds Group | Construction and Real Estate | 1200 | $722M | Australia | Roy Morgan | Roy Morgan Audiences | Customer Data Platform | 2024 | n/a |
In 2024, Simonds Group implemented Roy Morgan Audiences, a Customer Data Platform, to support persona-led digital acquisition for its Simonds Homes brand in Australia. The program explicitly used Roy Morgan Helix Personas and Roy Morgan WorkSpace to define audience segments and assemble campaign audiences within marketing and CRM acquisition workflows.
Implementation emphasized persona modeling and audience activation, with Helix Personas supplying structured persona taxonomies and WorkSpace enabling campaign configuration and activation across digital acquisition channels. Roy Morgan Audiences bundles Helix Personas and related audience activation tools, which makes the use of Roy Morgan Audiences consistent with the documented Helix Personas and WorkSpace deployment. Governance centered marketing and CRM alignment around the persona taxonomy and campaign orchestration, and the Roy Morgan case study reports 2.3x higher conversion rates and approximately 40% lower cost-per-lead in Australia from the persona-led acquisition approach.
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