List of Roy Morgan Live Audience Evaluatio Customers
Melbourne, 3000, VIC,
Australia
Since 2010, our global team of researchers has been studying Roy Morgan Live Audience Evaluatio customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Roy Morgan Live Audience Evaluatio for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Roy Morgan Live Audience Evaluatio for Analytics and BI include: Bank Australia Australia, a Australia based Banking and Financial Services organisation with 900 employees and revenues of $142.0 million, Shopper Australia, a Australia based Media organisation with 60 employees and revenues of $20.0 million, Adshel, a Australia based Distribution organisation with 100 employees and revenues of $10.0 million and many others.
Contact us if you need a completed and verified list of companies using Roy Morgan Live Audience Evaluatio, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Roy Morgan Live Audience Evaluatio customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adshel | Distribution | 100 | $10M | Australia | Roy Morgan | Roy Morgan Live Audience Evaluatio | Analytics and BI | 2017 | n/a |
In 2017 Adshel implemented Roy Morgan Live Audience Evaluatio within an Analytics and BI context to combine audience intelligence with its out of home inventory. Adshel deployed Roy Morgan Live Audience Evaluatio to support geo-location profiling and more precise location targeting across commute routes and retail locations in Australia.
Module usage of Roy Morgan Live Audience Evaluatio is inferred from the LIVE | WORK | SHOP and Helix LIVE partnership, indicating capabilities for audience segmentation, geo-location audience profiling, and location-level audience scoring that align with Analytics and BI workflows. Configuration focused on aligning Roy Morgan demographic and behavioral cohorts with Adshel site inventories to enable segment-based planning and audience-driven site selection.
The implementation integrated Adshel’s OOH network data with Roy Morgan LIVE and Helix datasets, creating data fusion pipelines and unified audience profiles used by media planning and campaign targeting teams. Operational coverage centered on Australian commute and retail zones, supporting media planning, location targeting, and campaign setup across Adshel’s network.
Governance emphasized shared audience definitions and data schema alignment between Adshel and Roy Morgan, with rollout coordinated through Adshel’s planning and operations teams to operationalize location-targeted workflows and audience-based site selection.
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Bank Australia Australia | Banking and Financial Services | 900 | $142M | Australia | Roy Morgan | Roy Morgan Live Audience Evaluatio | Analytics and BI | 2015 | n/a |
In 2015, Bank Australia operationalized Roy Morgan Helix Personas to analyse its customer database, refine target audiences and optimise media and creative. The case documentation explicitly describes Helix Personas usage, and supports inference that Roy Morgan Live Audience Evaluatio was used within the Roy Morgan Live suite in the Analytics and BI category to extend persona profiling into digital campaign audience measurement across Australia.
Implementation emphasized persona profiling, audience segmentation and campaign audience evaluation capabilities, linking customer database segments to media planning and creative testing workflows. Roy Morgan Live Audience Evaluatio was applied to profile and measure digital campaign audiences and to operationalise Helix community targeting for marketing and customer acquisition teams across Australia. Governance concentrated on embedding persona driven audience definitions into media buying and creative review processes, with rollout oriented to marketing and media operations. The case study documents that these efforts delivered measurable uplift in new customers from targeted Helix communities across Australia.
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Shopper Australia | Media | 60 | $20M | Australia | Roy Morgan | Roy Morgan Live Audience Evaluatio | Analytics and BI | 2018 | n/a |
In 2018, Shopper Australia integrated Roy Morgan Helix Personas into its retail DOOH platform and implemented Roy Morgan Live Audience Evaluatio to support catchment-level profiling across shopping-centre networks in Australia. The Roy Morgan Live Audience Evaluatio application, classified as Analytics and BI, was used to measure and profile digital and out-of-home audiences and to enrich audience segmentation for campaign planning.
Implementation focused on mapping Roy Morgan Helix Personas segments to display inventory and ingesting audience attributes into the DOOH targeting environment. Functional capabilities implemented included audience segmentation, catchment-level profiling, centralized audience datasets and dashboard reporting to support media planning and site-level targeting.
Integrations centered on the retail DOOH delivery platform to enable site and catchment profiling across shopping centres. Governance work aligned audience taxonomy and reporting protocols across commercial, planning and ad operations teams to ensure consistent use of Roy Morgan Live Audience Evaluatio metrics. Public reporting states the integration enabled smarter audience targeting and catchment-level profiling across the network.
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